Content Prompt: Ever wonder what really happens when you work with [your business]? Here’s a behind-the-scenes look at how I [specific part of your process]. Spoiler: It’s all about [the results your ideal client wants to get]. Ready to see for yourself?.

Copywriting Formula: Curiosity

Let’s be real—who doesn’t love a good behind-the-scenes sneak peek? Whether it’s how your favorite bakery makes their famous sourdough or how a photographer gets that magic golden-hour glow, there’s something about seeing the process unfold that makes us feel connected.

That’s exactly why the Curiosity formula works like a charm. It pulls your audience in by making them feel like they’re getting exclusive access to how the magic happens. And guess what? When people feel like insiders, they trust you more, they engage more, and they’re way more likely to take action.

This formula works because:

It sparks curiosity and makes people want to keep reading.

It creates connection by giving your audience a behind-the-scenes look at what makes your business unique.

It builds trust by making your process feel approachable and transparent.

And the best part? It makes your content feel effortless and authentic—because instead of “selling,” you’re simply sharing what you love to do.

Wordsmith Instructions

Write a [blog post, social media post, newsletter] that gives readers a behind-the-scenes look at my process. Share a specific part of what I do, explain why it works, and show how it benefits clients. Use a friendly, conversational tone with a CTA to experience it firsthand.

Never used Wordsmith before? Oh, friend, you’re in for a treat. Wordsmith is like having your own personal content strategist, but without the hefty price tag. It takes your ideas and turns them into ready-to-go, on-brand content—so you can stop overthinking and start showing up. Whether you want to share your expertise, pull back the curtain on your business, or build trust with your audience, Wordsmith makes it ridiculously easy.

No more stressing about what to post—just clear, engaging content that actually connects.

How to Use This Prompt

Here’s how to bring the “Behind the Scenes” prompt to life:

Pick something interesting. What’s a part of your process that people don’t usually get to see but would love to know about?

Make it real. Share your story, be transparent, and let your audience into your world.

Show them why it matters. How does this step make their experience better? Why is it important?

Invite them in. Give them a clear next step—whether it’s booking a call, grabbing a freebie, or diving into your service.

Information Needed About Your Business

To make this prompt work its magic, ask yourself:

What’s a unique or surprising part of your process?

Why is this step essential in getting the best results for your clients?

How does this insight help your audience feel more connected to your brand?

What’s the next step they should take if they want to work with you?

When you pull back the curtain and invite your audience inside, they don’t just learn about what you do—they connect with it.

Example Post Using This Prompt

You know those moments when you sit down to write a post and your mind goes totally blank? Been there, done that. But here’s the thing—you don’t have to do content creation the hard way. Let me take you behind the scenes of how I make content feel easy with Wordsmith.

It all starts with a weekly content prompt—a simple but strategic idea designed to help you create content that connects. Instead of starting from scratch (and overthinking every word), I let Wordsmith take that prompt and turn it into a blog post, email, and social captions—all in my brand voice, without the struggle.

No more wasting time wondering what to say. No more second-guessing. Just effortless, done-for-you content that actually works.

Content Prompt: Ever wonder what really happens when you work with [your business]? Here’s a behind-the-scenes look at how I [specific part of your process]. Spoiler: It’s all about [the results your ideal client wants to get]. Ready to see for yourself?.

Copywriting Formula: Curiosity

Let’s be real—who doesn’t love a good behind-the-scenes sneak peek? Whether it’s how your favorite bakery makes their famous sourdough or how a photographer gets that magic golden-hour glow, there’s something about seeing the process unfold that makes us feel connected.

That’s exactly why the Curiosity formula works like a charm. It pulls your audience in by making them feel like they’re getting exclusive access to how the magic happens. And guess what? When people feel like insiders, they trust you more, they engage more, and they’re way more likely to take action.

This formula works because:

It sparks curiosity and makes people want to keep reading.

It creates connection by giving your audience a behind-the-scenes look at what makes your business unique.

It builds trust by making your process feel approachable and transparent.

And the best part? It makes your content feel effortless and authentic—because instead of “selling,” you’re simply sharing what you love to do.

Wordsmith Instructions

Write a [blog post, social media post, newsletter] that gives readers a behind-the-scenes look at my process. Share a specific part of what I do, explain why it works, and show how it benefits clients. Use a friendly, conversational tone with a CTA to experience it firsthand.

Never used Wordsmith before? Oh, friend, you’re in for a treat. Wordsmith is like having your own personal content strategist, but without the hefty price tag. It takes your ideas and turns them into ready-to-go, on-brand content—so you can stop overthinking and start showing up. Whether you want to share your expertise, pull back the curtain on your business, or build trust with your audience, Wordsmith makes it ridiculously easy.

No more stressing about what to post—just clear, engaging content that actually connects.

How to Use This Prompt

Here’s how to bring the “Behind the Scenes” prompt to life:

Pick something interesting. What’s a part of your process that people don’t usually get to see but would love to know about?

Make it real. Share your story, be transparent, and let your audience into your world.

Show them why it matters. How does this step make their experience better? Why is it important?

Invite them in. Give them a clear next step—whether it’s booking a call, grabbing a freebie, or diving into your service.

Information Needed About Your Business

To make this prompt work its magic, ask yourself:

What’s a unique or surprising part of your process?

Why is this step essential in getting the best results for your clients?

How does this insight help your audience feel more connected to your brand?

What’s the next step they should take if they want to work with you?

When you pull back the curtain and invite your audience inside, they don’t just learn about what you do—they connect with it.

Example Post Using This Prompt

You know those moments when you sit down to write a post and your mind goes totally blank? Been there, done that. But here’s the thing—you don’t have to do content creation the hard way. Let me take you behind the scenes of how I make content feel easy with Wordsmith.

It all starts with a weekly content prompt—a simple but strategic idea designed to help you create content that connects. Instead of starting from scratch (and overthinking every word), I let Wordsmith take that prompt and turn it into a blog post, email, and social captions—all in my brand voice, without the struggle.

No more wasting time wondering what to say. No more second-guessing. Just effortless, done-for-you content that actually works.