Yesterday’s flood of responses to my post was a wake-up call: people are feeling exhausted. Exhausted from relying on social media to keep their business running. Exhausted from the relentless content creation treadmill they are running on. Exhausted from feeling invisible and unheard in all the noise online. Exhausted from pouring their time into a platform that no longer values them.
But beneath the exhaustion lies fear—the fear of not knowing any other way to connect with clients and drive sales andkeep their business going.
I spent the better part of yesterday reading the heartfelt replies from fellow entrepreneurs echoing the samesentiment that landed in their inboxes. And let me tell you, it got me fired up.
There’s no doubt in my mind that change is not only possible but long overdue for a lot of us.
Because, while we’re talking about social media for business, let me tell you, from firsthand experience, just how deeply entrenched social media had become in my life—and how liberating it felt to finally break free from it all.
So today, I want to peel back the curtain a bit more, sharing what I’ve done and the steps I’m taking, and maybe it willinspire you to make similar shifts.
First up….
Deleting Social Media Apps.
If you’re ready to step away from the social media frenzy for your business, it doesn’t necessarily mean wiping your accounts off the face of the internet. Start by kicking those apps off your phone.
Why? Let me break it down:
ONE: Sure, you can still access your business accounts from your computer. But removing those apps from your phone disrupts that mindless scrolling cycle.
Those apps are designed to keep you hooked, and by eliminating them from your phone, you reclaim control without having to pull the plug on all your accounts at once.
TWO: Think of your social media presence more as a placeholder for your business in the digital realm. I don’t plan on returning to regular posting, but I know potential clients are still stumbling upon me there and can easily be redirected to my website.
This shift is a powerful step toward reclaiming your time and your focus. You’d be amazed at how much lighter you’ll feel with these changes in place.
Plus, if you’re not 100% ready to remove it completely, this can allow you to continue posting without needing to have any of the apps on your phone.
Now, onto the most crucial step: Imagining a Social Media-Free Marketing Strategy.
Take a moment today to envision what your marketing strategy would look like without social media in the picture.
If you’re anything like me, you’ll feel a rush of freedom as you realize just how much time you’ve reclaimed. You might also realize just how time consuming social media was to begin with.
Bid farewell to the never-ending content creation cycle and say hello to the work that truly lights you up, and the reason you started your business in the first place!
That alone should have you jumping with excitement.
This shift means MORE TIME to pursue what lights you up. More time to cherish the everyday moments with your loved ones, uninterrupted by social media’s noise.
And lastly, consider alternative marketing avenues. For me, my email list is at the top of that list. Having a direct line to my audience is invaluable for my business.
The fact that you’re reading this email right now speaks volumes. I didn’t need to dance to the algorithm’s tune to reach you today—all I had to do was hit send and land in your inbox.
Of course, there are countless other ways to market your business.
Remember, businesses thrived long before social media came into the picture. It’s time to get creative and explore what that might look like for you.
So take some time today to ponder where you want to direct your marketing efforts if your social media is taking a backseat.
I’ve been on this journey for a while now, and let me tell you, it’s not only possible—it’s incredibly fulfilling.
If you’re sitting there thinking it’s impossible to run a successful business without being shackled to social media, I’m here to show you otherwise.
As always, if you have any questions for me just hit that reply button. I read and respond to every single email I get and absolutely love and welcome continuing this conversation.
