If you’ve ever felt exhausted trying to keep up with social media trends just to stay visible, let me introduce you to one of the BEST platform for passive sales: Pinterest. Unlike Instagram, where your posts disappear into the void within a day (or even hours), Pinterest works differently.

It’s not a social platform like most everything thinks—it’s a search engine. That means the content you post today has the power to bring in sales weeks, months, even years down the line.

And that, my friend, is the kind of marketing I can get behind.

How Pinterest Works Differently From Social Media

Most social media platforms are designed to keep people engaged on the platform itself—endless scrolling, short-lived posts, and constantly shifting algorithms. Pinterest, on the other hand, is designed to send people off the platform to find what they’re looking for.

Think of it like this:

Instagram = Content disappears fast. You have to keep posting to stay relevant.

Pinterest = Content builds over time. One pin can send traffic to your site for years.

Why Pinterest Is Perfect for Passive Sales

Here’s the magic of Pinterest—it connects buyers to your business at the exact moment they’re looking for a solution.

Think about how people use Pinterest. They’re searching for inspiration, ideas, and things to buy. Whether it’s a Lightroom preset, an online course, or a physical product, they’re already in the mindset to take action.

This is why Pinterest drives some of the highest-converting traffic compared to other platforms. People aren’t just scrolling mindlessly; they’re searching with intent—and when your product pops up as the solution? That’s when the magic happens.

How I Use Pinterest to Make Passive Sales

Step 1: Optimize Your Website for Pinterest Traffic

Before you even start pinning, make sure your website is ready to convert visitors into customers.

Create clear landing pages for your products, services, or freebies.

Have an email opt-in to capture leads from Pinterest traffic.

Use strong CTAs (calls to action) that guide visitors toward making a purchase.

Step 2: Create Pins That Drive Clicks

Pinterest is a visual platform, so your pin

Curious about how a simple mailing list can transform your business? Well, you’re in for a treat! Here are the email marketing strategies I used to grow my list from ZERO to over 100,000 incredible humans – just like you. And trust me, it’s not just a story of numbers; it’s about mastering email marketing strategies to build genuine relationships, facing challenges head-on, and embracing every lesson learned.

Beginning Your Email Marketing Journey: Essential Strategies

Oh, those early days! Remember when you first stepped into something brand new, and it felt like wandering through a maze without a map? That was me, stepping into the world of email marketing. Eager to grow my list using effective email marketing strategies, I initially felt like I was fumbling in the dark. Everywhere you turn, people talk about the importance of email marketing strategies in building your list, but it’s like there’s a secret handbook no one’s sharing.

Unlike the world of social media, where everything is out there for you to see and learn from, email marketing felt like a closed door. It was this private, elusive world, and here I was, standing on the outside, full of dreams to build my list but clueless about where to start.

What do you say? What do you write? How often do you reach out? These questions swirled in my head, just as they probably do in yours. Believe me, when I first dipped my toes into these waters, I was right there with you – filled with questions and a heart full of hope, trying to find my way. But, oh, what a journey it’s been!

The Art of Crafting Your Email Marketing Voice

In the early days, I grappled with what to say. Most of my emails were heavily promotional, pushing my digital products and services. It was what I saw most companies doing (think about the hundreds of emails that land in your inbox each week), and I thought it was the way to go. But something didn’t feel right. I wasn’t enjoying the process. It felt more like a sales pitch than a genuine connection. That’s when realized that while marketing and sales knowledge are important, what I truly craved was a personal, authentic connection with my audience. So, I decided to shift my focus from selling to serving. This wasn’t just a change in strategy; it was a change in mindset. It completely went against the grain of what others were doing, but I didn’t care. It felt right.

Embracing Authenticity in Your Email Marketing Approach

This shift to focusing on serving rather than selling was the turning point for me. Suddenly, writing emails became a joy. It was no longer about what I could get, but about what I could give. This approach resonated deeply with my subscribers. They could feel the authenticity, the shift from transactional to relational. It was this authenticity that supercharged the growth of my list. More than just growing numbers, I was nurturing real connections.

Email marketing has been around for a long time. It’s a fantastic way to reach a large group of people in a short period of time. The idea is that you send marketing information to your subscribers, typically via email. Many companies use email marketing to promote their products and services. Some of the advantages to email marketing are that it is a one-way conversation, so you can control the conversation. You can also use it to measure how successful your marketing campaign is.

Email marketing has been around for a long time. It’s a fantastic way of reaching a large group of people in a short period of time. The idea is that you send marketing information to your subscribers, typically via email.

Which is Better – Social Media Marketing or Email Marketing?

Email marketing and social media marketing are both effective ways to reach out to customers and promote your business. So which is better for your business?

Email marketing is more personal and can be more targeted than social media marketing. With email marketing, you can reach out to customers with specific messages that are relevant to their interests. Email marketing is also more affordable than social media marketing.

Social media marketing is more immediate and can reach a larger audience than email marketing. With social media marketing, you can post updates and messages that customers will see right away. Social media marketing is also more interactive than email marketing, so you can engage with customers and get feedback in real-time.

So which is better for your business – email marketing or social media marketing? It depends on your goals and your budget. If you want to reach out to customers with specific, targeted messages, then email marketing is a good choice. If you want to reach a larger audience more quickly and interact with them in real-time, then social media marketing is a better choice.

Unlike social media, you own your list

This means that you can contact them at any time, without needing permission, and without worrying about being blocked or shadow banned. Email marketing also allows you to build deeper relationships with your audience, because you can segment your list to send more personalized emails.

With social media, you’re at the mercy of the algorithm. Your post might be shown to a small percentage of your followers, and then only if they’re online at the same time you are. You can boost your posts or run ads, but you’re still playing by the rules of the platform.

Email marketing gives you more control and allows you to build a relationship with your audience that goes beyond the occasional like, share, or comment.

Which channel can generate the most leads?

Email marketing and social media marketing are both excellent lead generation channels. However, email marketing tends to generate more leads than social media marketing. This is because email marketing allows you to directly contact your leads and build a relationship with them, whereas social media marketing is more of a indirect way to generate leads.

If you’ve been following my journey for a while, you know it all started in the photography industry for me. My passion for documenting motherhood. Developing tools to help me with my post-processing has always been something I love to do. Being able to share these tools with all of you just makes it that much more fun.

Over the years, I’ve released over 20 Lightroom Preset Collections that are used by thousands of photographers around the world. I’ve shared a few sample presets in the past, and am so excited to make a special post for these presets. I get so many emails asking about this freebie and hope that this makes it a lot easier to find!

If you’ve been looking for some beautiful presets to try, you’re going to want to download these presets. They come with both Lightroom Classic, Lightroom CC, and Mobile presets. These presets will give you a little taste of what you can expect from our professional Lightroom presets. You can view all those preset collections HERE.

Regardless of where you are in your photography journey, using presets can help bring your dream vision to life. For years I struggled with my work. Not because the original image was bad. I just didn’t know what kind of adjustments I needed to make to get my desired style. Once you start using presets that work, you’ll save yourself so much time. You’ll create beautiful consistent work that’s a reflection of your style.

All our larger collections come with 40 presets total, giving you a ton of options. My goal with presets has always been to create presets that are easy to use and work with a simple click of a button. Each collection has been created with a specific purpose. From real photography sessions. Making them incredibly easy to use for photographers.

Enjoy your new free Lightroom Mobile presets!

Since launching our Social Media Membership, we’ve had numerous requests for a workbook, and I’m thrilled to finally release this pretty little thing. It’s a 29-page workbook covering our marketing strategy. We even made sure to include 10 ready-to-go captions so you can jump right in and put this strategy to use!

Social media marketing has proven to be an effective means of boosting traffic and brand awareness for businesses of all sizes, which means that more and more companies are looking to get in on the action. The only problem? Creating a social media marketing strategy can seem like a daunting task, especially if you’re not sure where to start. But by following these three steps and using the Social Media Marketing Workbook, you’ll be able to create a great social media marketing strategy that works for your business.

The best social media marketing strategy is all about connecting with people—specifically, it’s about identifying who you want to reach and then how you want to reach them. Defining your target audience will help inform what content you should share (and when), how you interact with your followers, and which networks are right for your business. So start by defining who exactly you’re trying to reach before getting started with this social media marketing workbook.