Every time a new client hires me to help them grow their business, every time someone signs up for Wordsmith, every time I get to help a business owner turn their ideas into something real—I still feel that excitment.
I never set out to create a career that looked like this. In the beginning, I was just following what felt right, saying yes to the things that lit me up, trusting that if I kept going, I’d end up somewhere meaningful. And somehow, all those little steps led me here. To work that feels like home, to a business built on the very things that bring me joy. It’s a mix of gratitude, and an almost surreal sense of disbelief—how is this my actual job??
And honestly, what lights me up the most is when I get to talk to other business owners. When they tell me the things they struggle with, the things that frustrate them, I can’t help but get excited—because more often than not, they’re listing the very things I love doing.
The things I’ve built my entire business around at this point.
I’ve always been someone who loves to help. To lend a hand, to make something easier, to take a burden off someone else’s plate. I know what it’s like to be in the beginning stages, to be trying to figure everything out on your own, to spend hours on something that could have taken minutes with the right guidance. And when I know I can help someone shortcut their way to where they want to be?
That lights me up in a way I can’t even describe.
It feels like putting them on the fast track toward their goals. Like handing them a roadmap when they’ve been wandering in circles. And that feeling—that ability to help someone move forward—is something I will never take for granted.
But none of this would have been possible if I hadn’t leaned into the things I’m naturally good at. The things that make me excited to sit down and work. The things that don’t feel like work at all.
For years, I second-guessed myself. Wondered if I was doing too much, if I should narrow my focus, if I should make my business look more like someone else’s. But the truth is, my business is an extension of who I am. It’s woven together from the things I love doing most, and I wouldn’t change that for anything.
I’m beyond grateful for the clients who trust me, for the people who seek me out for the things I do best. Because in turn, it allows them to focus on their strengths, to pour their energy into the work that makes them come alive. And that’s the beautiful thing about entrepreneurship—it’s like a giant puzzle where we all bring our unique pieces to the table.
If you would have told me 10 years ago that this is where I’d end up with my business, I wouldn’t have believed you. I had no idea that the little things I was passionate about would turn into an actual career, let alone one that feels so aligned with who I am. But that’s the thing about following what lights you up—you don’t always know where it will lead, but if you keep going, it will take you somewhere incredible.
So if you’re in that stage of wondering if what you love is worth pursuing, let me tell you: it is.
Don’t underestimate the things that come naturally to you. The things that feel effortless, the things you could talk about for hours, the things that make you lose track of time.
Find a way to hone those gifts. Lean into them. Because the more you do, the more you’ll find that people seek you out for exactly what you love to do. And one day, you might wake up and realize that the thing you once dreamed about is now the life you get to live.
And this week especially, I’ve been reflecting on just how grateful I am for all of it. It’s easy to get lost in the day-to-day work of running a business, to focus on the tasks, the deadlines, the next big goal.
But when I take a step back, I see what a gift it is—to wake up every day and do something I truly love. To connect with people, to help them, to create. What an incredible privilege it is to build something that feels like an extension of who I am.
And that’s something I will never take for granted.
