For the longest time, I thought perfection was the goal. That if I could just get things right—the perfect caption, the perfect website, the perfect offer—then everything else would fall into place. But you know what I’ve learned? Perfection is a trap. It keeps us from starting, from growing, and from fully enjoying the process of building something we love.
I know I’m not alone in this. So many entrepreneurs get stuck in the loop of tweaking, refining, and second-guessing—so much so that they never actually show up. And I get it. It’s scary to put yourself out there when it’s not just right. But here’s the truth: your audience isn’t looking for perfection. They’re looking for you—the real, messy, behind-the-scenes version of you.
And that’s exactly why this year, I’m choosing to embrace progress over perfection. Here’s why you should too.
Perfectionism Holds You Back More Than It Moves You Forward
How many times have you stopped yourself from posting, launching, or sharing something because it wasn’t ready? Because you weren’t sure if it was polished enough, if it would resonate, if it would be good enough?
Perfectionism tricks us into believing that we need to wait until we have it all figured out before we take action. But the reality? Nothing gets better without action.
Think about your favorite brands, the people you admire, or the businesses you support. Are they perfect? No. But they’re consistent. They show up, they keep going, and they build trust because they don’t let perfection keep them on the sidelines.
Your Audience Wants the Real You
A while back, I ran a poll asking my audience what they preferred to see from me—polished, curated content or raw, behind-the-scenes moments. And you know what? The overwhelming majority wanted the real stuff. The messy middle. The work in progress. The honest moments.
Because that’s what makes us relatable.
We don’t connect with perfection; we connect with real people. And as much as we like to believe that showing up “perfectly” will make us more successful, it’s actually the opposite. People want to see the process, the struggles, the journey—because it makes them feel like they’re not alone in theirs.
This Year, I’m Showing Up More (Even When It Feels Vulnerable)
One of my biggest goals this year is to share more of the in-between moments—the unpolished, unfiltered parts of my journey. Not because I have it all figured out, but because I don’t. And I want to remind myself (and you) that that’s okay.
My real life is far from perfect. I’m balancing motherhood, homeschooling four kids, running a business, and helping other entrepreneurs build theirs. Some days, it feels like a lot. And if I let perfection get in the way, I’d probably never post again.
But I started this business because I love what I do. And I refuse to let the need to get it just right take away from the joy of sharing, creating, and connecting.
So, let this be your reminder: Your audience isn’t waiting for you to be perfect. They’re just waiting for you to show up.
Let’s Ditch Perfection Together
If you’ve been holding yourself back, waiting for the right moment, the perfect design, the flawless version of what you want to create—I want you to let that go. Because done is better than perfect. And showing up will always matter more than waiting for the stars to align.
This is your permission slip to start now, share now, and trust that you’ll get better as you go. Because you will.
