Whenever I talk about Pinterest ads, someone always asks: But how much do they actually cost? And it’s a fair question. If you’re running a small business—especially one that’s bootstrapped or run by one person wearing all the hats—every dollar counts. And when it comes to paid advertising, it can be hard to know what’s worth the spend… and what’s not.
So let’s break it down.
In this post, I’ll walk you through how Pinterest ad pricing works, what to expect in terms of budget and ROI, and how to get started without wasting your money.
How Pinterest Ad Costs Work
Pinterest uses a bidding system for ads, which means you can essentially choose how much you’re willing to pay to reach people. There are a few different objectives to choose from—like brand awareness, traffic, conversions—and the cost per result depends on which one you choose.
Here’s a general breakdown:
- Traffic Campaigns: Expect to pay anywhere from $0.10 to $1.50 per click.
- Conversion Campaigns: These vary more widely, often ranging from $0.75 to $5.00 per conversion (depending on your niche, landing page quality, and product).
- Awareness Campaigns: You might pay around $2 to $5 per 1,000 impressions.
The good news? You can start with as little as $5 per day. And with the right strategy (more on that in a second), you can start seeing real results even at a small budget.
For example, my best-performing Pinterest ad cost me just $0.008 per click. That means if I spent $50, I’d reach over 6,000 people—6,250 to be exact.
But here’s the thing: it’s not just 6,250 random people scrolling social media and getting interrupted by an ad. These are 6,250 people actively searching for the exact thing I had to offer. That kind of marketing power—placing your product in front of someone who’s already looking for it—is what makes Pinterest so unique. That’s the kind of reach and efficiency that’s hard to beat on other platforms.
My Real Numbers (This Might Surprise You)
Want to know how much I’ve personally spent on Pinterest ads?
Over the last few years, I’ve spent just over $41,000 promoting one digital product. That’s not pocket change, but the return?
$684,000 in revenue.
That’s the kind of ROI that makes Pinterest ads not just worth it—but one of the smartest investments I’ve made in my business.
It’s not about dumping money into ads and hoping they work. It’s about strategy—knowing your product, understanding your audience, and designing your funnel in a way that turns traffic into customers.
So, Are Pinterest Ads Worth It?
If you’re looking for a platform where your ads last longer, where people come with search intent, and where you can still get results without a massive budget… Pinterest might just be your new best friend.
Unlike other platforms where your ad disappears the second you stop spending, Pins (even paid ones) continue circulating long after your campaign ends. That means more bang for your buck.
But You Still Need a Strategy
I didn’t stumble into that $684,000 in revenue by accident. I built a system that works, and I recorded the entire process to help other entrepreneurs do the same.
Enter: My Pinterest Ad Strategy Video Tutorial.
It’s a 90-minute, behind-the-scenes walkthrough of the exact ad setup I use in my business. From the campaign structure to targeting, budgets, and testing—this is the real strategy I’ve refined over years of trial, error, and success.
I created it after so many of my business friends asked me, “How are you doing this?” And while I don’t promote it heavily, it’s there for those who are ready to take Pinterest seriously and want a roadmap they can trust.
You can check it out here: Pinterest Ad Strategy Tutorial
A Few Tips for Starting Small
If you’re new to Pinterest ads, here’s what I recommend:
- Start with your best-selling product. Don’t try to promote everything—choose one product that you know your audience already loves.
- Use a traffic campaign to test the waters. These are lower cost and help you get more data.
- Track everything. Use Pinterest tags, connect your site, and monitor what’s working.
- Be patient. Pinterest is a long-game platform. Ads often pick up steam over time, not overnight.
You don’t need a huge budget to start running Pinterest ads.
You just need a solid strategy, a good product, and the willingness to experiment. When done right, Pinterest ads can create a steady stream of traffic and sales—without the constant pressure of daily content creation.
And if you want to skip the guesswork and follow a proven path? My Pinterest Ad Strategy Tutorial is there to guide you.
