I was working with a client the other week, deep-diving into her website strategy. She felt stuck. Stuck in that place where traffic was coming in, but not much was happening after that. People were landing on her pages, but not clicking. Not signing up. Not buying. And as she said it all out loud, I could see how frustrated she was. Because she had done so much work already—the branding, the photos, the copy.

But something still wasn’t clicking.

So I did what I always do in these moments: I opened up Hotjar.

And just like that, the fog cleared.

Have You Ever Wondered What People Actually Do on Your Website?

Like, not the page views. Not just the bounce rate. But the real, nitty-gritty stuff:

Where they scroll

Where they pause

What they click (or don’t)

When they drop off

Because while Google Analytics is great, it doesn’t tell the full story. Hotjar does.

Hotjar is a tool that gives you heatmaps, session recordings, and even on-page feedback from real users. It lets you watch how people move through your site like you’re peeking over their shoulder (but, you know, not in a creepy way).

The Moment I Fell in Love With Hotjar

Years ago, I had a product page that I thought was rock-solid. Great photos. Great copy. Clear call to action.

And yet… sales were slow.

When I watched the Hotjar session recordings, I noticed something wild: people were scrolling all the way to the bottom of the page… and never seeing the Buy Button. It was buried under a block of testimonials that looked, apparently, a little too much like a footer.

A five-minute tweak and a quick scroll test later?
Sales picked up almost overnight.

What I Learned From Watching Website Behavior

Working with clients (and on my own businesses), I keep coming back to this one simple truth: we’re too close to our own websites.

We know what we meant for someone to do.
But that doesn’t always mean that’s what’s happening.

I’ve seen clients with absolutely gorgeous homepages—stunning visuals, great design—only to find out their visitors never even make it halfway down the page. Or pages with forms that aren’t mobile-friendly, and 60% of traffic is coming from phones.

Hotjar gives you real-time clarity. And that’s something every business owner needs—especially if you’re:

Launching something new

Updating your offers or layout

Getting traffic, but no conversions

Rebranding or rebuilding your website

Trying to figure out why sales dropped (or never started)

Why Traditional Analytics Can Only Tell You So Much

Google Analytics can show you where your traffic is coming from and how long they’re staying. But it won’t show you what they’re doing while they’re there. Hotjar bridges that gap.

With session recordings, you can see the journey. You can watch someone move from your blog to your offer, hover on your pricing, scroll past a form, then leave. And that kind of data is what turns educated guesses into strategic action.

Here’s How I Recommend Using Hotjar (Without Getting Overwhelmed)

You don’t have to watch every single session or analyze every single scroll.
Instead, treat Hotjar like a seasonal check-in. Here’s how I do it:

1. Run It Once or Twice a Year

Especially after a website update or launch. Let it collect data for 2-3 weeks.

2. Watch 5–10 Session Recordings

Look for patterns. Are people clicking where you want them to? Are they confused? Getting stuck?

3. Review the Heatmaps

Where are most users focusing? What are they ignoring? Are your CTAs in the right spots?

4. Make One Small Change at a Time

Tweak your layout, button placement, headline, or form. Then run Hotjar again a few weeks later and compare.

5. Use It as a Decision-Making Tool

Thinking about a full website revamp? Use Hotjar first to see what’s actually working—and what’s not.

6. Repeat When Needed

This isn’t something you have to do constantly. But when you do it intentionally, it can give you some of the clearest insight you’ll ever get about your site.

The Real Power? Seeing Through Your Customer’s Eyes

Working with my current client reminded me of something powerful: sometimes all it takes is seeing your business through someone else’s eyes. When you’ve been building your business for years, you know every inch of your site. You stop noticing what’s confusing because it makes sense to you.

But to a first-time visitor? That navigation bar might be clunky. The headline might be vague. The form might feel too long.

Hotjar lets you step into their shoes. And from that place? You make way better decisions.

The Bottom Line?

You work way too hard on your business to let website confusion stand between you and your next sale.

Tools like Hotjar help you stop guessing and start seeing. They help you understand what people do on your website—so you can stop leaving conversions on the table.

And for me? It’s become one of those tools I recommend to every client. It’s like having a little marketing crystal ball. ✨

If you’ve never tried it, start simple. Install it. Let it run for a week or two. Watch a few recordings. I promise—you’ll never look at your website the same way again.

I was working with a client the other week, deep-diving into her website strategy. She felt stuck. Stuck in that place where traffic was coming in, but not much was happening after that. People were landing on her pages, but not clicking. Not signing up. Not buying. And as she said it all out loud, I could see how frustrated she was. Because she had done so much work already—the branding, the photos, the copy.

But something still wasn’t clicking.

So I did what I always do in these moments: I opened up Hotjar.

And just like that, the fog cleared.

Have You Ever Wondered What People Actually Do on Your Website?

Like, not the page views. Not just the bounce rate. But the real, nitty-gritty stuff:

Where they scroll

Where they pause

What they click (or don’t)

When they drop off

Because while Google Analytics is great, it doesn’t tell the full story. Hotjar does.

Hotjar is a tool that gives you heatmaps, session recordings, and even on-page feedback from real users. It lets you watch how people move through your site like you’re peeking over their shoulder (but, you know, not in a creepy way).

The Moment I Fell in Love With Hotjar

Years ago, I had a product page that I thought was rock-solid. Great photos. Great copy. Clear call to action.

And yet… sales were slow.

When I watched the Hotjar session recordings, I noticed something wild: people were scrolling all the way to the bottom of the page… and never seeing the Buy Button. It was buried under a block of testimonials that looked, apparently, a little too much like a footer.

A five-minute tweak and a quick scroll test later?
Sales picked up almost overnight.

What I Learned From Watching Website Behavior

Working with clients (and on my own businesses), I keep coming back to this one simple truth: we’re too close to our own websites.

We know what we meant for someone to do.
But that doesn’t always mean that’s what’s happening.

I’ve seen clients with absolutely gorgeous homepages—stunning visuals, great design—only to find out their visitors never even make it halfway down the page. Or pages with forms that aren’t mobile-friendly, and 60% of traffic is coming from phones.

Hotjar gives you real-time clarity. And that’s something every business owner needs—especially if you’re:

Launching something new

Updating your offers or layout

Getting traffic, but no conversions

Rebranding or rebuilding your website

Trying to figure out why sales dropped (or never started)

Why Traditional Analytics Can Only Tell You So Much

Google Analytics can show you where your traffic is coming from and how long they’re staying. But it won’t show you what they’re doing while they’re there. Hotjar bridges that gap.

With session recordings, you can see the journey. You can watch someone move from your blog to your offer, hover on your pricing, scroll past a form, then leave. And that kind of data is what turns educated guesses into strategic action.

Here’s How I Recommend Using Hotjar (Without Getting Overwhelmed)

You don’t have to watch every single session or analyze every single scroll.
Instead, treat Hotjar like a seasonal check-in. Here’s how I do it:

1. Run It Once or Twice a Year

Especially after a website update or launch. Let it collect data for 2-3 weeks.

2. Watch 5–10 Session Recordings

Look for patterns. Are people clicking where you want them to? Are they confused? Getting stuck?

3. Review the Heatmaps

Where are most users focusing? What are they ignoring? Are your CTAs in the right spots?

4. Make One Small Change at a Time

Tweak your layout, button placement, headline, or form. Then run Hotjar again a few weeks later and compare.

5. Use It as a Decision-Making Tool

Thinking about a full website revamp? Use Hotjar first to see what’s actually working—and what’s not.

6. Repeat When Needed

This isn’t something you have to do constantly. But when you do it intentionally, it can give you some of the clearest insight you’ll ever get about your site.

The Real Power? Seeing Through Your Customer’s Eyes

Working with my current client reminded me of something powerful: sometimes all it takes is seeing your business through someone else’s eyes. When you’ve been building your business for years, you know every inch of your site. You stop noticing what’s confusing because it makes sense to you.

But to a first-time visitor? That navigation bar might be clunky. The headline might be vague. The form might feel too long.

Hotjar lets you step into their shoes. And from that place? You make way better decisions.

The Bottom Line?

You work way too hard on your business to let website confusion stand between you and your next sale.

Tools like Hotjar help you stop guessing and start seeing. They help you understand what people do on your website—so you can stop leaving conversions on the table.

And for me? It’s become one of those tools I recommend to every client. It’s like having a little marketing crystal ball. ✨

If you’ve never tried it, start simple. Install it. Let it run for a week or two. Watch a few recordings. I promise—you’ll never look at your website the same way again.