It’s Monday morning. You sit down with your coffee, open your laptop, and realize you have no clue what to post this week. You scroll Instagram for inspiration, peek at what other people are doing, and before you know it, your time is gone—and you still haven’t posted.
Sound familiar?
Friend, it doesn’t have to be this way.
One of the most powerful shifts I ever made in my business was learning how to batch my content—and not just a few days at a time. I’m talking about building an entire month’s worth of content in just one afternoon.
Let me show you exactly how I do it. (You can apply this strategy to anything; Social media, your blog, newsletter.)
Step 1: Decide How Often You Want to Post
We’re not aiming for “post every single day or you fail.” We’re aiming for consistency you can actually stick to.
For those wanting to focus on social media, I think every other day works well.
That’s about 15 posts a month. Enough to keep your business visible and your message strong without making content your full-time job.
Step 2: Define Your Content Pillars
These are the categories your brand talks about regularly—the foundational themes that reflect what you do and who you help.
Think of them like buckets. Every piece of content you create will fall into one of these. Here are a few common examples to get your wheels turning:
- Educational (Teach something your audience needs to know)
- Inspirational (Share your journey, behind-the-scenes, or a mindset shift)
- Connection (Ask a question, tell a story, start a conversation)
- Promotional (Talk about what you sell, how to work with you, and why it matters)
- Testimonial/Social Proof (Share wins, feedback, or results from clients)
Pick 4-5 that feel right for you. These will guide everything.
Step 3: Brainstorm 3 Ideas for Each Pillar
If you have five content pillars and you write down three ideas for each, guess what?
That’s 15 content ideas—your whole month planned.
Let’s break down 15 post ideas—3 for each pillar—that any business owner can adapt to fit their niche:
EDUCATIONAL
1. 3 mistakes to avoid when [doing something your audience regularly does]
2. How to [solve a challenge your ideal client faces every week]
3. One quick tip that helped me [save time / save money / get better results]
INSPIRATIONAL
4. That one time I almost gave up on [your work] and what pulled me through
5. A behind-the-scenes look at [a recent launch, tough decision, or lesson learned]
6. A story about a client who [saw real change or growth with your help]
CONNECTION
7. Here’s why I started my business (and what I’d tell the old me now)
8. A little note for anyone who’s feeling [an emotion your audience resonates with]
9. This or that: [Coffee or tea? Early bird or night owl? Let’s chat!]
PROMOTIONAL
10. Want to [insert specific transformation]? Here’s how to work with me
11. One of my favorite wins from a recent client (and how we got there)
12. A sneak peek of [your product, offer, behind-the-scenes development]
SOCIAL PROOF
13. A reminder that results take time—and I’m proof of what’s possible
14. Sharing a sweet note from [a client or follower]
15. A review of [your product/service] that made me smile
You’ve just taken 15 ideas and turned them into dozens of content pieces. Without staring at a blank screen or trying to be clever at the last minute.
Step 5: Follow a Content Funnel That Works
Here’s what my content funnel looks like:
- Blog: This is where my content lives first. It’s SEO-friendly and brings in long-term traffic.
- Pinterest: Each blog post becomes 4+ pins that continue driving traffic long after they’re posted.
- Newsletter: I pull two posts per week to share via email (one of them is my Weekly Content Prompt!).
- Social Media: Select content from the blog makes it to social.
The focus is always on platforms that work harder for me long-term. I put my energy where I get return—and that isn’t always Instagram.
Want This Done For You?
Inside Wordsmith, we’ve built this process into the platform. You get a built-in content plan that maps out over three years of content ideas—categorized, organized, and ready for you to use.
You can pick a content idea, see how it fits into your strategy, and generate a blog post, newsletter, and social caption in seconds. It’s content creation, simplified.
Want to see it for yourself? You can sign up for a free 7-day trial and give it a spin. Try Wordsmith here
You don’t need to work more. You just need a better plan.
Building a month’s worth of content doesn’t have to take weeks, and you don’t have to do it alone. When you work smarter (not harder) and use tools that support your creativity, you get your time and your clarity back.
