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Beyond the Never Ending Social Media Scroll

In a world that keeps on scrolling, we find ourselves on the edge, our hearts encompassing unsung dialogues aspiring to be heard. We’re the quiet ones, the thoughtful dwellers amidst the digital rush. The noise often rushes past us, as we cautiously curate our words to fit into bite-sized captions and short-lived stories. The essence of who we are, what we think, and what we feel, somehow gets lost amidst the hashtags and trending audios.

But have you ever paused and thought – what if we didn’t have to fit ourselves into these tiny, curated boxes? What if, instead of shouting amidst the noise, we chose a quieter, more authentic path?

Imagine a space, a humble abode online, where your thoughts could flow freely, unfazed by the character count or the algorithm’s changing tide. Your very own space, where your ideas could take their time to blossom, to resonate with souls who seek the deeper discourse, the authentic narrative.

Social media isn’t the villain in our story, but perhaps, we’ve been casting it in the wrong role. It’s merely a gateway, a small invite to the grander narrative awaiting in spaces we truly own. A blog, a newsletter, a podcast – a space online where our ideas can breathe, expand, and find the ones who’d cherish them.

Transitioning from the curated to the authentic is a humble journey. It’s about embracing the simplicity, the human touch, unpolished yet real. Each thought shared, each story told, unveils a layer of who we truly are, building connections rooted in the essence, not just the appearance.

Let’s not rush through our words to keep pace with the scrolls. Let’s instead, invite people to pause, to reflect, to connect. Through the small window of social media, let’s give a glimpse into the world where our ideas roam free, uncurtailed by the ‘trending’, unfazed by the ‘viral’.

Let’s start envisioning social media as merely the threshold to our digital dwelling, rather than its main gathering area. It’s the charming entryway where we welcome our visitors, offering a light, warm appetizer before leading them to the hearty, heartfelt feast awaiting in our own cozy domains, be they blogs, podcasts, or newsletters.

How can we morph these ephemeral exchanges into lasting relationships?

How might we offer an invitation that is both enticing and sincere?

How can we extend an invitation that’s both alluring and genuine?

Let’s start with the foundation.

Thursday, October 19th, 2023

Sacrificing Big Moments Because of Your Business?

Wednesday, September 27th, 2023

Let’s play a little game… Imagine a day, an ordinary day, where your to-do list has room for just three tasks. Only three, no more. Which would you choose?

Hold that thought.

Now, paint this picture a shade more real. These three tasks stand between you and:

A laughter-filled family stroll

Your cherished friend’s birthday joy

The tender ritual of bedtime stories

Or the pure joy of sinking into your favorite nook after a week’s hustle

Or maybe the most important thing for you to do today is to clearly list your most important tasks and finish them. 

When I wrote the first chapter of my entrepreneurial journey, it wasn’t to tether myself to a never-ending cycle of tasks. We crave success, but at the heart of it all, isn’t it about carving out moments of joy and freedom?

Whatever your motivation for starting your business, most of us didn’t begin so that we could become enslaved to our companies. 

So I want you to genuinely ask yourself, what do you ACTUALLY need to get done so that you can feel comfortable enough to enjoy your time outside of work? 

We often say, “Work hard, play hard,” but isn’t it all too tempting to blur those lines?

Your wealth isn’t merely a number, it’s the moments stitched in time. And without a little map of daily whispers, we risk trading life’s melodies for endless beats of business chores.

Entrepreneurship? It’s like a captivating book; each page beckons, but you’re the author, the master of where the story leads. So what are today’s headlines? Frame them, break them into heartfelt verses, and write them down.

When my home echoed with two more giggles, every moment felt richer. A day split between home-schooling lessons, stirring love into recipes, and weaving dreams into business threads. The late afternoon sun often finds me behind my desk – but it wasn’t always so. Time evolved, and I adjusted my sails.

Here are ways I’ve prioritized my business goals:

Identify your most important business tasks and prioritize them.

Make sure your goals align with your values and long-term vision.

Consider delegating or outsourcing tasks.

Seek support and guidance from others when needed.

Mindset Lessons From a Million-Dollar Pivot

When you feel like you’ve hit a wall in your business, what do you do? As an entrepreneur, I understand the importance of staying true to yourself and building a business that you can be proud of. Sometimes, this means taking a leap of faith and pivoting your business in a completely new direction. The fear of making the wrong decision can be paralyzing, but successful business owners make mistakes all the time. Instead of letting that fear take over, they take action and learn from whatever results they get.

And that’s where the power of pivoting comes in.

You see, businesses that survive are those that adapt to change. If you box yourself (and your business) into this idea of what it “should be”, you might be missing incredible opportunities to grow and get the freedom you deserve.

I started my career as a photographer, capturing exquisite moments for others. But as my family grew, I craved flexibility and time freedom that I simply didn’t have. I was nervous about radically changing my career path, but I did it anyway – because it was the RIGHT step for me.

At first, there was a lot I had to learn and mistakes I needed to make as I started creating and selling digital products from my living room. The fear and doubt didn’t compare to the ease and joy I felt going to work each day, knowing that I was building a business I could be truly proud of. Working towards having the freedom to homeschool my kids, or take off for a spontaneous family vacation, or have more time for myself AND my family was worth the risk.

What makes the risk worth taking for you?

Whenever you feel anxious or worried about always making the “right” decision in your business, re-focus on why you’re creating a business. And allow yourself to be nervous, but take action anyway.

Pivoting your business is all about: freedom and flexibility like never before, increased income opportunities, and the chance to wholeheartedly pursue your passions.

Here’s how you start:

Get clear on what you want your life to look like. How do you want to spend your time? Embrace the art of taking calculated risks and exploring new territories. Who around you is already where you want your business to be? Seek advice from those who’ve walked before you.

Pivoting your business can be scary and uncertain, but sometimes the best decisions take us out of our comfort zones. By staying true to yourself and being willing to change, you can build a business aligned with your passions and goals. Looking back, I’m thrilled I had the courage to move in a new direction. I had no idea that in just a few years, I’d achieve my goal: making over a million in passive income.

With every passing year and each product launched, the process of pivoting felt less terrifying and more like stepping towards new horizons. The shift from photography to digital products, to creating Wordsmith, each move was about making a world I believed in. Wordsmith was about helping businesses be authentic online and eases articulating one’s brand message.

Monday, September 25th, 2023

What if Your Customers Were Your Biggest Fans?

Monday, September 25th, 2023

Think about the companies that you truly enjoy shopping from. How do they make you FEEL?  I know we can all immediately remember a store that treated us badly and made us feel horrible. That’s why in a world where businesses prioritize profits over people, caring deeply has the potential to create real change and truly set you apart. 

When you care deeply about your customers, you create a culture of trust and loyalty that can change the game for your business.

It’s not a short-sighted hyper fixation on profits that helps you win long-term customers. 

Sure, some businesses can make money with that model because what they sell is something that people use and will always need more of. 

But they don’t have raving fans.

And if you build a business where your customers feel valued and heard, they’ll come to buy from you over and over again. 

They’ll be excited to buy from you and feel good about every purchase they make. They geniuenly want to support your business and will take it one step farther and become brand advocates that will continue to bring you more business. They truly believe in who you are and what you’re creating.

So how does this look in practice? 

Make caring a core value. Rather than just paying lip service to the idea of caring for your customers, make it a fundamental part of your company’s mission and culture. This means prioritizing quality, responsiveness, and personalized attention in all of your interactions. And this carries over to how you treat your employees. Employees who feel taken care of will happily go above and beyond for their customers and employers.

Go above and beyond. It’s not enough to just meet your customers’ expectations – you need to exceed them. This might mean offering additional services or support, following up proactively, or simply taking the time to listen and understand their needs.

Build a community. When you care deeply about your customers, you’ll naturally build a loyal following of people who are excited to support your business and spread the word. Encourage this community by offering opportunities for engagement, feedback, and collaboration.

Ultimately, the key is to care more than anyone else in your industry. 

By prioritizing quality, personalized attention, and building a community of loyal supporters, you’ll create a business that stands out and inspires others to follow your lead. Most importantly, you’ll foster a culture that resonates with authenticity and genuine care, which, in the long run, is the most sustainable way to build and grow a business.

Getting Started with Passive Income

Alright, beautiful soul, let’s dive deep into some updates about my newest venture, and oh, it’s all about passive income. But to truly paint the picture, I’m rewinding the tapes and letting you in on some personal I wasn’t entirely sure I’d ever share online.

The love and warmth I felt from your responses about diving deep into passive income while still in your cozy pajamas was so overwhelming! Picture this as the first episode of our “Passive Income Chronicles” that’ll land directly in your inbox (or in this case, on the blog).

The past few weeks have been a whirlwind of brainstorming sessions. How do I serve you best? The answer felt clear as day – give you an unfiltered, VIP access into the process. It’s like baking a cake. You could tell someone the recipe, or you could invite them into your kitchen and bake it together.

So here’s my puzzle: What magic can I craft that not only gifts me with passive income but also takes you on the entire rollercoaster from the first brainstorm to the final result?

Here’s a confession: When I pressed ‘send’ on that first email, it was like jumping off a cliff not knowing if I’d fly or fall. But isn’t the thrill of creation so much more electric when you’re not alone? 

And that’s why I wanted to start this journey with YOU.

With a head bursting with ideas, it felt like picking a flavor at an ice cream parlor. 

The real challenge? 

Deciding which idea gets the golden star. Whether you’re a dreamer like me with a myriad of thoughts, or you’re at a crossroads, I suggest this: jot down your thoughts, let them simmer, and then pick what feels right in your gut. The most important piece to choosing the *right* thing is choosing something you’re excited about. It doesn’t matter what your best friend, sister, mom or anyone thinks about the idea. If YOU have a vision for this idea and are excited about it that’s the thing you gotta go for. 

When I dream of crafting something that trickles in passive income, here’s my checklist:

Does it solve a problem for my ideal customer/client? 

Can this be scaled?

Can it help them save time? 

Can this help them get a positive result? 

Is this something that my already established audience could use?

How difficult will this thing be to create? (Depending on you’re strengths you might be able to get it done quickly, or you’ll have to give yourself more time to get it all done). 

And most importantly, how can this produce passive income for me? 

I had that ‘aha’ moment when one idea, shining brighter than the rest, called out to me. But before I unveil, let’s take a quick detour.

Remember The Essential Studio Manager? Our labor of love that we poured our hearts and souls into and then, with mixed emotions, handed its reins over, hoping it would soar to greater heights? Well, life threw a curveball.

Instead of the anticipated growth, the new owners not only let it slide but went MIA on our beloved community. This heart-wrenching turn from a glittering accomplishment to a bittersweet memory was tough. After an intensive 6-month handover, seeing our creation wither w

Tuesday, September 12th, 2023

Embracing Change in Your Lifelong Goals

Friday, September 8th, 2023

At times, life feels like being on one of those never-ending treadmills, doesn’t it? Like you’re moving with all your might, but somehow, the scenery doesn’t change, and the destination feels miles away.

I’ve felt this tug-of-war in my heart many times amidst the hustle and dreams of everyday life. And trust me when I say, it’s a sensation that can keep you up at night. You see, our world is full of shiny new goals and dreams, much like stars in the night sky. And I’ve always been the kind of person who’s enchanted by them.

Always reaching, always dreaming.

But there was an evening, not so long ago, when a simple thought gently knocked on my mind’s door: “Is this really where I want my path to lead?”. A decade back, my feet were set on a different path, dancing to a different tune. Back then, my dreams were like fresh paint on a canvas – vibrant, clear, and full of hope.

But you see, dreams are alive. They’re not static paintings hung on a wall. They evolve, much like the seasons, taking different colors and forms as time whirls by.

There’s this tendency we all have, almost instinctual, to look at another’s journey and think, “That’s what I want.” The light of someone else’s achievement can sometimes blind us to our own truths. We see the shine but not the struggles. The success but not the sacrifices. And in those moments, it’s so vital to hit the pause button, to sit with our feelings and understand what we truly desire from deep within.

There’s beauty in simplicity and clarity. There’s strength in taking a moment, breathing deeply, and understanding the core of our wants. Our journeys aren’t meant to be straight highways leading to a predictable destination. They’re winding paths, sometimes going uphill, other times descending into valleys, and at times, leading us to beautiful viewpoints we hadn’t even imagined.

If there’s one gentle whisper of truth I want to share with you today, it’s this: It’s perfectly okay if who you are now has dreams different from the person you were all those years ago. Change isn’t a sign of indecision; it’s a sign of growth. It’s a testament to the ever-evolving nature of life and the beauty of human adaptability.

And here’s another thing: Our world might tell us that it’s all about the hustle, the race, the constant chasing. But there’s profound wisdom in stillness. In those silent moments, when we shut out the world’s noise and tune into our inner symphony, we often find the answers we’ve been searching for. I’ve had my moments of doubt, believe me. Times when the dreams I once held dear felt distant, almost foreign. And in those times, I’ve realized the importance of introspection. Of understanding that life isn’t always about moving forward at breakneck speed; sometimes, it’s about slowing down, recalibrating, and understanding the essence of our desires.

It’s easy to get swept away in the currents of societal expectations and norms. To lose oneself in the maze of popular opinions and external validations. But every now and then, it’s crucial to anchor oneself, to touch base with the soul’s desires, and to remember that it’s okay to carve out a path that’s uniquely ours.

Dreams are personal. They are intimate whispers from our hearts, echoes of our deepest desires and aspirations. We shouldn’t chase dreams that don’t fit our soul’s yearning. As our days blend into nights and seasons change, it’s essential to remember that we are not bound by past choices. Every sunrise brings with it a fresh slate, a new opportunity to chase dreams that resonate with who we are at this very moment.

So, if you ever find yourself at a crossroads, unsure of which path to take, remember to listen to that inner voice. Grant yourself the grace to evolve, to change, and to chase dreams that fill your heart with genuine joy.

In the tapestry of life, it’s not just about the dreams we chase, but the memories we create, the lessons we learn, and the joy we find in the journey. And always, always remember: it’s never too late to redefine your dreams.

Email Marketing vs. Social Media Marketing

Email marketing has been around for a long time. It’s a fantastic way to reach a large group of people in a short period of time. The idea is that you send marketing information to your subscribers, typically via email. Many companies use email marketing to promote their products and services. Some of the advantages to email marketing are that it is a one-way conversation, so you can control the conversation. You can also use it to measure how successful your marketing campaign is.

Email marketing has been around for a long time. It’s a fantastic way of reaching a large group of people in a short period of time. The idea is that you send marketing information to your subscribers, typically via email.

Which is Better – Social Media Marketing or Email Marketing?

Email marketing and social media marketing are both effective ways to reach out to customers and promote your business. So which is better for your business?

Email marketing is more personal and can be more targeted than social media marketing. With email marketing, you can reach out to customers with specific messages that are relevant to their interests. Email marketing is also more affordable than social media marketing.

Social media marketing is more immediate and can reach a larger audience than email marketing. With social media marketing, you can post updates and messages that customers will see right away. Social media marketing is also more interactive than email marketing, so you can engage with customers and get feedback in real-time.

So which is better for your business – email marketing or social media marketing? It depends on your goals and your budget. If you want to reach out to customers with specific, targeted messages, then email marketing is a good choice. If you want to reach a larger audience more quickly and interact with them in real-time, then social media marketing is a better choice.

Unlike social media, you own your list

This means that you can contact them at any time, without needing permission, and without worrying about being blocked or shadow banned. Email marketing also allows you to build deeper relationships with your audience, because you can segment your list to send more personalized emails.

With social media, you’re at the mercy of the algorithm. Your post might be shown to a small percentage of your followers, and then only if they’re online at the same time you are. You can boost your posts or run ads, but you’re still playing by the rules of the platform.

Email marketing gives you more control and allows you to build a relationship with your audience that goes beyond the occasional like, share, or comment.

Which channel can generate the most leads?

Email marketing and social media marketing are both excellent lead generation channels. However, email marketing tends to generate more leads than social media marketing. This is because email marketing allows you to directly contact your leads and build a relationship with them, whereas social media marketing is more of a indirect way to generate leads.

Monday, October 31st, 2022

Benefits of Outsourcing: is it a good idea?

Thursday, October 27th, 2022

Outsourcing is the process of contracting a third party to complete business processes and/or tasks that are traditionally completed by in-house staff. It’s a strategic move that can help your business focus on its core competencies, become more cost-effective, improve efficiency, and gain access to better technology and skilled resources. When done correctly, outsourcing can be a powerful tool to help businesses achieve long-term success. 

The benefits of outsourcing can be significant. When you outsource, you can: 

Free up internal resources

When you outsource, you can free up internal resources, including time and money. This allows you to redirect these resources to more strategic initiatives.

Focus on your core competencies

When you outsource, you can focus on your core competencies and leave the non-core tasks to the experts. This allows you to focus on what you do best and leave the rest to those who can do it better.

Improve efficiency and productivity

There are many benefits of outsourcing that can help to increase efficiency in your business. When you outsource, you are able to focus on your core competencies and leave the non-essential tasks to someone else. This can help to free up your time so that you can focus on the most important aspects of your business. 

Additionally, outsourcing can also help to improve quality and reduce costs. When you outsource to a company that specializes in a certain task, they are usually able to do it more efficiently and at a lower cost than if you were to do it in-house. 

Access to Skilled Resources

​Perhaps the most obvious benefit is that it can save your organization time and money. When you outsource access to skilled resources, you can avoid the costly process of recruiting, training, and managing your own staff. Additionally, outsourcing can provide your organization with access to a larger pool of skilled workers. This can be especially beneficial if you need access to skilled resources on a short-term or project-based basis. Finally, outsourcing can help to improve the quality of your organization’s work. When you outsource access to skilled resources, you can tap into a wealth of knowledge and experience that you may not have within your organization. This can help to improve the quality of your organization’s products or services.

Flodesk vs. Mailchimp (why I made the switch)

When I first started setting up my email marketing strategy, I spent some time looking at the different options and then eventually decided to go with Mailchimp. It was one of the most popular platforms (at the time). And being completely new to email marketing, I wanted something easy to use and affordable for my small business. Mailchimp was free to use up to 2,500 subscribers, which made it the perfect option. Or so I thought… In this article, I’ll cover Mailchimp vs. Flodesk, and why I made the decision to make the switch over to Flodesk.

Starting from ZERO, I knew I was able to use their platform for free for up to 2,500 subscribers. Not knowing anything about email marketing, I remember that number felt HUGE to me. 2500 on my list? That would be amazing. I figured that if that were to happen, I’d be totally ok with paying for their service and continuing to grow my list. (or so I thought…)

GROWING MY LIST (AND BILL)

Over the years, I continued to build my list. Eventually grew past the 2500 subscribers on the free plan and hopped onto a paid plan. I continued using Mailchimp for a long time. I grew my list to 5,000…then 10,000. 

It was long until I reached 20,000 and 30,000 subscribers. At this point, I realized that with every new subscriber, my bill was growing too. Each month I’d go through my list and clean it to make sure I was only growing my list with people that were actively opening my emails. (However, I didn’t want to pay more for those that didn’t open my emails as much). 

I spent more time minimizing my growing list to avoid the constantly rising cost than actually enjoying email marketing, as I had earlier. Then, I hit 70,000 subscribers, and my MONTHLY bill in Mailchimp was over $700. I spent every single month asking myself…is this worth it?! 

To be honest, I also wasn’t a big fan of Mailchimp. It always felt clunky and glitchy. And spent who knows how many hours frustrated with how complicated it was to create a simple opt-in and segment people into the right audience list and start workflows. Everything was a constant headache, and I had to pay the heavy price tag of $700 monthly for it. 

SWITCHING TO FLODESK

I stumbled across Flodesk and INSTANTLY signed up after seeing their famous tag line “Unlimited emails and subscribers, forever.” Followed by;

You’ll never be penalized for successfully growing your business again.
-FLODESK

You know when you find your dream product and feel like the company instantly get’s what you need? That’s 100% what Flodesk did. They understood what I really wanted and needed for my business and NAILED the execution. 

The simple fact that I could have an email marketing provider that would no longer penalize me for growing my list was huge. And that reason alone was enough for me to jump over from Mailchimp to Flodesk.

Tuesday, September 27th, 2022

Instagram Error: ACCOUNT NOT FOUND

Wednesday, September 21st, 2022

Imagine this: you try to log in to your Instagram account, and you see this error message “INSTAGRAM: ACCOUNT NOT FOUND”. Instagram is NOT working. What do you do?

In 2021…that was the reality facing 70% of businesses that rely on social media to stay in touch with their customers. Millions of users logged into Instagram that morning only to see the message “page not found”. I’m sure you remember when Facebook crashed and took Instagram, Messenger, and Whatsapp down with it.

INSTAGRAM NOT WORKING

Between 11:40 AM and 6:30 PM, social media was simply…gone. No explanation, no way for us to access our own accounts.

In those 7 hours, Facebook lost tens of millions of dollars, but it was a huge wake-up call for us small business owners. Because it’s not a matter of “if” that will happen again. It’s when. And that’s why it’s crucial to the survival of your business in this “new internet age” that you move your customer list to a platform you 100% control, such as email.

WHY YOU NEED A BETTER PLAN

Social media is an amazing tool, but as small business owners, we need to protect ourselves so that we don’t go from having a thriving business to being closed overnight. Now, I know that may sound terrifying, and unfortunately, it is the reality when you build your business dependent on social media with no real way to get that audience on a list you own.

You probably already feel the hardship of using social media for your business when you find yourself struggling to reach your audience organically. The simple fact that you’re not 100% in control there should be reason enough for you to create a marketing strategy for your business that works with (or without) social media.

ALGORITHM-PROOF MARKETING STRATEGY

I’ve created a simple and completely FREE training so that you can easily get started today. The same strategy I’ve used to build a list of 70,000+ loyal subscribers.

Are you ready?

WATCH THE VIDEO FOR FREE

Give me 15 minutes, and I’ll give you a marketing strategy that works. I’m willing to bet that after you watch it, you’ll realize just how powerful it can be for your business too!

Most importantly you’ll learn how to create a marketing strategy that doesn’t only depend on using social media. You’ll never have to fear seeing that dreaded INSTAGRAM: ACCOUNT NOT FOUND message without a real plan in place to reach your audience.

FREE Instagram Captions To (Ethically) Swipe

Ready for some FREE Instagram captions to (ethically) swipe? Tailor these to your audience and offer, and watch your engagement increase! You see, I believe in helping my fellow entrepreneurs and small business owners as much as I possibly can. That’s why I’m giving you 7 free IG captions from my Wordsmith membership for FREE!

So swipe away! Tailor these to your audience and offer, and save yourself from the dreaded blinking cursor on a blank page while you’re struggling to come up with yet another social media post.

There aren’t any strings attached – not even an opt-in to click on!

It’s just my way of saying “thank you” for being here.

So here are your FREE IG captions:

INSTAGRAM CAPTION #1

Well, hello, new friends! It’s been a minute since I introduced myself. I’m [name and title]. When I’m not chatting with everyone here, you can find me [insert favorite aspect of the job] or [favorite thing to do outside of work]. 

The community we have here is one of my favorite parts of this job because it allows me to really feel like I know so many of you—even if we’re hundreds of miles apart.

INSTAGRAM CAPTION # 2

Do you ever have those moments where you just wake up and think “is this real life” in a good kind of way? Today was one of those mornings and I really made a point to stop and reflect. 

It’s amazing what a moment of gratitude can do—especially when my next step is to dive back into the work that makes it all possible!

**[Optional: Insert explainer as to how this business/career has impacted your life.]

INSTAGRAM CAPTION #3

Instagram vs. reality. In an effort to remind you that Instagram is not a full picture of *real life*, here’s what [what’s in the photo, e.g. “work” or “my desk”] actually looks like. No styling, no curation—just the real deal. [Option to talk about what a typical (work/desk/etc.) looks like.]

It’s so easy to start comparing our real life to what we see posted online and forget that it’s just the very little polished pieces that people typically share online.

We need to remember that those messy moments in life and business are exactly what makes life so beautiful. Take a moment to appreciate those little mundane moments you have throughout your day.

INSTAGRAM CAPTION #4

I still remember [landing my first client/making my first sale/etc.] like it was yesterday. Even though I had always known what I wanted to do and believed I could do it, that early moment of validation meant everything to me. I took it as a sign that I was on the right path and that I should keep going—so I did! 

From there, I began planning bigger and better things for my business like [a few examples of how your business developed/evolved in the early days]. And here we are!

Monday, August 29th, 2022

How I Make an Income + a Pretty Amazing Impact

Thursday, August 25th, 2022

Have you ever met someone and thought to yourself…”I know she has a business and doing really well, but what exactly does she do…and how does she actually make an income?!” In this article, I’m going to pull back the curtains and tell you all about my business, how I make an income (and a pretty amazing impact too).

I was talking to a friend and found that although she knew I had a business (for a long time now). She had no idea how I actually made an income and how I got my business to where it is today. I loved that she came out and just asked me more about what I was doing with my business, how I was making an income, and how it all came together. (SPOILER: My business is FAR from where it used to be).

As we finished my conversation, I thought about how maybe others had the same curious questions but just didn’t know how to ask. Which I totally get. I remember when I started my business how little I knew about business structure and all the different incomes you could make. I didn’t even know passive income was a thing since all I knew was the very simple concept of working for an hourly wage.

HOW I MAKE AN INCOME (AND IMPACT)

I thought what I did was pretty clear, but maybe it’s just like that because I’ve lived it for 10+ years. So for the sake of being transparent and pulling back the curtains to those who might be wondering the same thing, here’s everything you ever wanted to know about how I make an income (and a pretty amazing impact too). Over the years, my business has changed, and so has the strategy behind how I make an income. Below I’ll go over everything you might be wondering about. And hopefully, it gives you some ideas on adding these types of income streams to your own business too.

SERVICE BASED BUSINESS

AS A PHOTOGRAPHER

I started as a photographer, which is probably the most simple income to explain. Clients hired me for a service. As much as I loved this little business I built, the one downfall was the time I had to spend away from my family. Shooting sessions all week and weddings on the weekend didn’t leave me with the greatest work/life balance.

If you currently have a service-based business, you knooooow the struggle!

To build a sustainable business, I knew I had to build a business that allowed me to do what I loved while not giving away all my time. I wanted to be able to spend more with the people I loved.

PASSIVE INCOME (With Digital Products)

Eventually, I started selling digital products. (think downloadable digital products). This can be anything from an ebook, a digital backdrop, online courses, presets, or templates. And this really opened my eyes to a new kind of income. PASSIVE INCOME.

my story

I’ve built brands from the ground up, sold software, launched tools like Wordsmith and taught thousands how to run ads that actually convert. I care about building businesses that create freedom — not burnout — and I’m here to help you do the same. Strategy, simplicity, and a whole lot of heart.

Big Goals, Smart Strategy, and a Business Bestie Who Knows What Works

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The official Business Planner every business owner needs to have. Every aspect of this planner has been created to help you organize your business and help you accomplish your biggest goals!

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