There’s something powerful about being part of the beginning. About seeing the messy middle, the behind-the-scenes, and still choosing to show up and say, “I believe in this.” That’s what you’ve done. Whether you’ve cast a vote, shared your thoughts, or simply made an account to explore—you’re not just watching something grow. You’re helping build it. And that kind of support? It’s not just appreciated. It’s the heartbeat of everything we’re doing.
We didn’t create Billi to chase trends or mimic the giants in the industry. We created it because we knew small business owners like you deserve better—something built with real people in mind, shaped by feedback, and rooted in community.
We’re not backed by venture capital. We don’t have a 30-person dev team or deep pockets. We’re going into this 100% bootstrapped. No outside investors. Just two small business owners who saw a gap and decided to build what we wish existed. Something simpler. Smarter. Built for the way we actually work.
And here’s what makes this story different:
We’re not building Billi alone.
We’re building it with you.
What Happens When You Let People In
Recently, we opened up voting for the next feature we should build. We didn’t send out a formal product survey. We didn’t hold a fancy focus group. We simply invited our users, you, to help shape the future of this platform.
The results? Beyond what we imagined.
You voted, left comments, and shared ideas that made us pause, smile, and go, “Oh wow… that’s actually brilliant.”
Some of the best suggestions came from everyday business owners who saw possibilities we hadn’t even thought of. That’s when it hit us. THIS is what happens when you don’t just build for your users, but with them.
The direction we’re taking Billi is directly influenced by what you told us matters. We’re listening. We’re building fast. And more importantly, we’re building in the right direction, because it’s your direction too.
The Reality of Starting Something From Scratch
Let me be real with you.
Building something from the ground up isn’t always glamorous. It’s early mornings and late nights. It’s learning as you go. It’s celebrating small wins while staying focused on the big vision. It’s patching together what you can with the time and resources you have, and then showing up again tomorrow to make it better.
We don’t have a massive team. We’re not a polished tech company with a full-scale support department and a never-ending marketing budget.
We’re a team of two with big hearts and a whole lot of ambition. And yet, because we’re small, we get to do something that the big platforms can’t always do:
We get to stay close to the people we’re building this for.
And that, I truly believe, is our biggest strength.
Why We’re Not Intimidated By Big Names
Let’s talk about the elephant in the room. There are already some huge players in this space. Multi-million dollar CRMs with complex dashboards and decades of development behind them.
But while the big guys are raising money and managing massive operations, we’re having real conversations with real users.
They may have boardrooms. We’re building a community.
They have shareholders. We have small business owners who are willing to raise their hand and say, “Here’s what would make my life easier.”
They have endless and massive feature bloat. We’re focused on building tools that are actually useful, intuitive, and made for the way you work.
We’re not trying to beat them at their game. We’re creating a new game. One where the users help write the rules.
Tools That Work With You
If you’ve ever used a CRM or client management system that felt clunky, confusing, or built by someone who clearly never ran a business themselves… you’re not alone.
We felt that too.
That’s why we built Billi with one core goal: to make it easier for small business owners to stay organized and get paid, without feeling overwhelmed or buried in tech.
We designed it to be clean, intuitive, and joyful to use. Not just functional, but actually enjoyable.
Invoicing, contracts, project tracking, booking, and services. It’s all here, and it’s all simple. You don’t need a degree in software to figure it out. And as new features roll out, you’ll know they’re based on what real users asked for. Not what we think looks cool in a demo.
Billi was made for small teams, solopreneurs, and creatives who are building their dream business one day at a time. Sound familiar?
The Heart Behind the Platform
This whole journey has reminded me how powerful it is to create with people.
We could have taken a more traditional route. Built the product quietly behind closed doors. Launched it with a big splash and hoped for the best.
But that’s not how we do things.
We wanted to build with transparency. With collaboration. With real-time feedback. We wanted to build something that feels personal. Because it is.
And honestly? The most exciting part of this isn’t just launching new features. It’s watching people fall in love with the process. Watching you cheer us on. Watching you get excited about something you helped shape.
You’re not just a user. You’re a co-creator. And that kind of relationship? That’s what makes Billi feel different.
If You’ve Been Waiting for a Sign
Maybe you’ve been following our journey from the sidelines. Maybe you’re already using a CRM that kind of works, but you don’t love it. Maybe you’ve been burned by complicated platforms that charge too much and deliver too little.
Whatever brought you here, I want you to know, there’s space for you at this table.
Billi is completely free to use. We only charge a 1% fee on any payments processed through the platform. That’s it. No monthly fees. No lock-in contracts. Just a simple, supportive tool that grows with you.
By creating a free account, you’re not just gaining access, you’re stepping into a front-row seat of what we’re building. You’ll be the first to know what’s coming next. You’ll get to weigh in. You’ll be part of something that’s growing from the ground up, one intentional step at a time.
We may be bootstrapped, but we’re not short on heart. And we’re just getting started.
Let’s Build This Together
So, from one small business owner to another; Thank you. Whether you’ve voted on a feature, left a comment, shared Billi with a friend, or simply opened this article… thank you.
You’re part of something that matters. You’re helping create a tool that was built with love, strategy, and a whole lot of listening.
And if you haven’t yet, I want to personally invite you to join us.
Because the best kind of business tools? The ones that are built by people like you, for people like you. The ones that feel like they get you. The ones that make your job a little easier and your day a little brighter.
