In a world that keeps on scrolling, we find ourselves on the edge, our hearts encompassing unsung dialogues aspiring to be heard. We’re the quiet ones, the thoughtful dwellers amidst the digital rush. The noise often rushes past us, as we cautiously curate our words to fit into bite-sized captions and short-lived stories. The essence of who we are, what we think, and what we feel, somehow gets lost amidst the hashtags and trending audios.

But have you ever paused and thought – what if we didn’t have to fit ourselves into these tiny, curated boxes? What if, instead of shouting amidst the noise, we chose a quieter, more authentic path?

Imagine a space, a humble abode online, where your thoughts could flow freely, unfazed by the character count or the algorithm’s changing tide. Your very own space, where your ideas could take their time to blossom, to resonate with souls who seek the deeper discourse, the authentic narrative.

Social media isn’t the villain in our story, but perhaps, we’ve been casting it in the wrong role. It’s merely a gateway, a small invite to the grander narrative awaiting in spaces we truly own. A blog, a newsletter, a podcast – a space online where our ideas can breathe, expand, and find the ones who’d cherish them.

Transitioning from the curated to the authentic is a humble journey. It’s about embracing the simplicity, the human touch, unpolished yet real. Each thought shared, each story told, unveils a layer of who we truly are, building connections rooted in the essence, not just the appearance.

Let’s not rush through our words to keep pace with the scrolls. Let’s instead, invite people to pause, to reflect, to connect. Through the small window of social media, let’s give a glimpse into the world where our ideas roam free, uncurtailed by the ‘trending’, unfazed by the ‘viral’.

Let’s start envisioning social media as merely the threshold to our digital dwelling, rather than its main gathering area. It’s the charming entryway where we welcome our visitors, offering a light, warm appetizer before leading them to the hearty, heartfelt feast awaiting in our own cozy domains, be they blogs, podcasts, or newsletters.

How can we morph these ephemeral exchanges into lasting relationships?

How might we offer an invitation that is both enticing and sincere?

How can we extend an invitation that’s both alluring and genuine?

Let’s start with the foundation.

Let’s play a little game… Imagine a day, an ordinary day, where your to-do list has room for just three tasks. Only three, no more. Which would you choose?

Hold that thought.

Now, paint this picture a shade more real. These three tasks stand between you and:

A laughter-filled family stroll

Your cherished friend’s birthday joy

The tender ritual of bedtime stories

Or the pure joy of sinking into your favorite nook after a week’s hustle

Or maybe the most important thing for you to do today is to clearly list your most important tasks and finish them. 

When I wrote the first chapter of my entrepreneurial journey, it wasn’t to tether myself to a never-ending cycle of tasks. We crave success, but at the heart of it all, isn’t it about carving out moments of joy and freedom?

Whatever your motivation for starting your business, most of us didn’t begin so that we could become enslaved to our companies. 

So I want you to genuinely ask yourself, what do you ACTUALLY need to get done so that you can feel comfortable enough to enjoy your time outside of work? 

We often say, “Work hard, play hard,” but isn’t it all too tempting to blur those lines?

Your wealth isn’t merely a number, it’s the moments stitched in time. And without a little map of daily whispers, we risk trading life’s melodies for endless beats of business chores.

Entrepreneurship? It’s like a captivating book; each page beckons, but you’re the author, the master of where the story leads. So what are today’s headlines? Frame them, break them into heartfelt verses, and write them down.

When my home echoed with two more giggles, every moment felt richer. A day split between home-schooling lessons, stirring love into recipes, and weaving dreams into business threads. The late afternoon sun often finds me behind my desk – but it wasn’t always so. Time evolved, and I adjusted my sails.

Here are ways I’ve prioritized my business goals:

Identify your most important business tasks and prioritize them.

Make sure your goals align with your values and long-term vision.

Consider delegating or outsourcing tasks.

Seek support and guidance from others when needed.

When you feel like you’ve hit a wall in your business, what do you do? As an entrepreneur, I understand the importance of staying true to yourself and building a business that you can be proud of. Sometimes, this means taking a leap of faith and pivoting your business in a completely new direction. The fear of making the wrong decision can be paralyzing, but successful business owners make mistakes all the time. Instead of letting that fear take over, they take action and learn from whatever results they get.

And that’s where the power of pivoting comes in.

You see, businesses that survive are those that adapt to change. If you box yourself (and your business) into this idea of what it “should be”, you might be missing incredible opportunities to grow and get the freedom you deserve.

I started my career as a photographer, capturing exquisite moments for others. But as my family grew, I craved flexibility and time freedom that I simply didn’t have. I was nervous about radically changing my career path, but I did it anyway – because it was the RIGHT step for me.

At first, there was a lot I had to learn and mistakes I needed to make as I started creating and selling digital products from my living room. The fear and doubt didn’t compare to the ease and joy I felt going to work each day, knowing that I was building a business I could be truly proud of. Working towards having the freedom to homeschool my kids, or take off for a spontaneous family vacation, or have more time for myself AND my family was worth the risk.

What makes the risk worth taking for you?

Whenever you feel anxious or worried about always making the “right” decision in your business, re-focus on why you’re creating a business. And allow yourself to be nervous, but take action anyway.

Pivoting your business is all about: freedom and flexibility like never before, increased income opportunities, and the chance to wholeheartedly pursue your passions.

Here’s how you start:

Get clear on what you want your life to look like. How do you want to spend your time? Embrace the art of taking calculated risks and exploring new territories. Who around you is already where you want your business to be? Seek advice from those who’ve walked before you.

Pivoting your business can be scary and uncertain, but sometimes the best decisions take us out of our comfort zones. By staying true to yourself and being willing to change, you can build a business aligned with your passions and goals. Looking back, I’m thrilled I had the courage to move in a new direction. I had no idea that in just a few years, I’d achieve my goal: making over a million in passive income.

With every passing year and each product launched, the process of pivoting felt less terrifying and more like stepping towards new horizons. The shift from photography to digital products, to creating Wordsmith, each move was about making a world I believed in. Wordsmith was about helping businesses be authentic online and eases articulating one’s brand message.