Content Prompt: Can I be real with you? My clients usually come to me feeling totally [common pain point]. It’s like they’re stuck in quicksand, spinning their wheels, and getting nowhere fast. But here’s the thing: after working together and [your service], they’re [specific transformation or benefit]. They’re not just surviving—they’re thriving. If you’re over feeling stuck, let’s flip the script together!
Copywriting Formula: AIDA (Attention, Interest, Desire, Action)
We’re using the AIDA copywriting formula this week, which stands for:
- Attention: Start with empathy and a clear acknowledgment of your audience’s frustration
- Interest: Share how your service or offer helps solve the problem
- Desire: Highlight the real-life benefits or transformation they can expect
- Action: Invite them to take the next step
This is a powerful formula for storytelling with structure. It lets your audience feel seen, shows them the way forward, and gently moves them toward saying yes.
Why It Works:
Let’s face it: people aren’t just looking for information—they’re looking for relief.
They’re looking for someone who gets it. Someone who can take that tangled ball of frustration and give them a clear thread to follow.
That’s why AIDA works so well—it mirrors the emotional journey your audience is already on.
- Attention: It starts by acknowledging where they are. If you can name the feeling they haven’t even put words to yet, they’ll feel seen—and that’s when trust begins.
- Interest: Next, you introduce your service not as the hero, but as the guide. You aren’t swooping in to fix everything; you’re showing them there’s a path forward, and you’re walking it with them.
- Desire: This is where you show the transformation. Help them picture what life or business could feel like after working with you. Be specific. Be real. This part turns curiosity into hope.
- Action: Finally, you lead them gently to the next step. Whether it’s booking a call, downloading a guide, or hitting reply—make it feel doable, supportive, and clear.
This isn’t about being pushy. It’s about guiding. It’s about creating content that doesn’t just speak at your audience but speaks with them—and invites them into something better.
When done well, the AIDA formula helps you tell a story that meets your audience right where they are—and lovingly calls them forward.
Wordsmith Instructions:
Use this week’s content prompt inside Wordsmith to craft an email, blog post, or social caption. Share a transformation story—one your clients experience often. Begin with the pain point, then move through the interest, desire, and action layers naturally.
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How to Use This Prompt:
- Start with a pain point your audience deeply relates to
- Introduce your service or offer as a way out
- Show the transformation and how it changed your client’s life or business
- End with a simple, encouraging CTA
Example Post Using This Prompt:
Can I be honest with you?
Most of the people who work with me are exhausted. They’re running a business they love, but content creation? It’s the part that always feels heavy. They’re stuck in the loop of second-guessing, overthinking, and trying to write from scratch every time.
It’s like quicksand. The harder they try, the more drained they feel.
But here’s the thing: when we start working together, everything shifts.
They stop writing from a place of pressure and start sharing from a place of clarity. They stop feeling like they’re behind and start showing up consistently. Their content stops sounding generic and starts sounding like them.
It’s not just about words on a page. It’s about confidence, ease, and finally having a plan that works.
If you’re ready to stop spinning your wheels and start thriving, this is your sign.
Let’s flip the script together. Your next content prompt is waiting.
Information Needed About Your Business:
To use this prompt well, take a few minutes to reflect:
- What’s a common frustration your audience has when they find you?
- How do they describe how they feel?
- What transformation or shift do they experience after working with you?
- What does their life or business look like on the other side?
Answer these, and this content prompt will help you write a post that resonates, inspires, and drives real connection.
