You ever have one of those days where you open Instagram and instantly feel… tired? You scroll for a few seconds, see someone’s highlight reel, remember you haven’t posted in days (or weeks), and immediately feel that weight. That ugh, I should really post something kind of guilt that seeps in before you even finish your coffee.

If you’re anything like me (and so many other women I talk to), you’ve probably found yourself thinking, Do I really have to keep showing up here? Can I just… stop?

Lately, I’ve been having a lot of conversations with fellow business owners—smart, talented, creative women—who are all quietly wrestling with the same question:

“What if I just stopped posting Instagram?”

Let’s talk about that.

Are You Burned Out… or Just Ready for a New Way?

First, let’s name it: you’re not lazy, flaky, or uncommitted to your business if Instagram feels heavy right now. You’re probably just burned out by the constant pressure to be “on” all the time.
You know what I mean:

• Trying to keep up with trends that change every five minutes
• Wondering if your caption was too long, too short, too real, not real enough
• Watching your views tank and wondering if it’s you or the algorithm
• Feeling like you have to share every personal moment or “pivot” just to stay relevant

It’s exhausting.

But what if this feeling isn’t a sign that you’re failing?
What if it’s actually an invitation to do things differently?

I Stepped Back—And Found Something Better

A while ago, I decided to take a break. Not just a “detox” where I swore I’d be back in a week (spoiler: I usually was), but an actual year long pause to re-evaluate what purposeful content really looked like for me.

What I found wasn’t just more white space or less stress—it was clarity.

I realized I didn’t want to chase every trending audio or force a reel just to stay visible.
I wanted to create content that mattered.
Content that would last longer than 24 hours and didn’t rely on a perfect photo or a catchy hook.

That’s when I came back to something that’s been quietly working in the background for me for years: my email list, my blog, and actually spending more time working on all my ideas.

Here’s What I’m Doing Instead of Pouring It All Into Instagram

I’ve completely restructured the way I think about content. It’s not about “posting to post” anymore—it’s about showing up with purpose. And these three things have changed everything:

1. I’m focusing on my email list first.

It’s not flashy. It’s not public. But it’s mine. I’ve had over 100,000 passionate business owners subscribe to be on my list and that feels better than any social media metric. When I write an email now, I picture a real person reading it. Just one person who needs what I have to say. And I let that be enough.

2. I’m blogging consistently again. And loving it.

Long-form content has space for real thoughts, stories, lessons. It’s not trying to fight for 8 seconds of attention. It’s timeless—and it keeps working long after you hit publish.

3. Working on Wordsmith To Help Others

These days, I spend more time behind the scenes—helping other business owners create content that makes it easy to show up consistently and with confidence. And the more I do that through Wordsmith, the more I learn about what it really means to show up with purpose.

When I’m not writing for myself, I’m creating for Wordsmith.
Crafting blog prompts, writing email sequences, building out content plans… all with the intention of giving business owners like you the tools to share your message in a way that feels aligned—not overwhelming.

Wordsmith has become more than a platform. It’s a quiet partner in helping others find their voice again.
And in the process, it’s helped me refine mine, too.

You’re Not Wrong for Wanting to Quit—But You Do Have Options

If you’ve been feeling like Instagram isn’t the place for you right now… it’s okay.
You’re allowed to shift.
You’re allowed to change how you show up.
And you’re absolutely allowed to find a better, more aligned way to market your business.

The truth is, you don’t have to be everywhere. You just have to be intentional with where (and how) you show up.

Want a Fresh Start with Your Content Strategy?

Everything I’ve learned about content—the kind that connects, that carries weight, that actually means something—has shaped what I’ve built inside Wordsmith.

After years of helping business owners write words that felt like home, and after learning firsthand how powerful it is to show up with purpose (not pressure), I knew I had to create something more than just another writing tool.

Wordsmith was born out of that calling.
A desire to take the guesswork out of content.
To take your voice, your ideas, your style—and help you turn them into content that feels right.
Not robotic. Not trendy. Not “what everyone else is doing.”
But content that sounds like you. Because that’s what your audience really needs.

Wordsmith has transformed the way so many women are showing up in their businesses.
They no longer sit down at a blank screen, wondering what to say.
They don’t have to be on every platform or try to do it all alone.

Instead, they have a plan.
A voice.
A rhythm.
And a little support behind the scenes helping it all flow.

So if this post felt like a deep exhale… maybe this is your invitation.
Not to give up. Not to disappear.
But to begin again—with more intention, and less noise.

More than 12,000 entrepreneurs have already joined Wordsmith to simplify their content strategy.
You can, too. Start your free 7-day trial and get full access—explore it all, no strings attached.