I know what it feels like to pour your heart into your business—sleeves rolled up, coffee in hand, dreaming big—but still wondering how you’re supposed to actually get eyes on your product or service. There are a million strategies out there. Everyone has their “secret formula.” And with so many voices telling you to do this or try that, it’s easy to feel like you’re spinning your wheels.
I’ve been there.
And that’s exactly why I want to talk to you about one platform that completely changed how I market my business—and brought in real results without eating up my entire week or sanity.
Yes, I’m talking about Pinterest ads.
And before you write them off as just pretty pictures or a DIY haven (though we do love a good farmhouse table makeover), let me tell you: Pinterest ads are one of the best-kept secrets in digital marketing.
Let’s unpack it.
So… Are Pinterest Ads Worth It?
Short answer: YES.
Long answer: Still yes, but let me show you why.
Unlike Facebook or Instagram—where your ad is trying to interrupt someone’s scroll—Pinterest is where people go when they’re actively searching for ideas, inspiration, or solutions. They’re already in decision-making mode. So instead of fighting for attention, your ad can show up exactly when someone is looking for what you offer.
It’s like having a storefront on Main Street and placing your best-selling product right in the window display—right when the perfect customer walks by.
Why Pinterest Ads Work (Even If You’re Brand New)
What makes Pinterest ads so powerful is how they act more like a search engine than a social feed.
Think about it: People come to Pinterest to plan weddings, design living rooms, start businesses, and yes—shop. They’re already dreaming, already visualizing, already saving ideas for what they want. That means when your ad pops up in a relevant search, you’re meeting your ideal client mid-dream. (Which, let’s be honest, is the best time to show up.)
You don’t need a massive following.
You don’t need to be an influencer.
You just need to have something helpful, beautiful, or inspiring—and a clear idea of who it’s for.
When I launched my content platform, Wordsmith, I wanted to do something different. I didn’t want to rely on reels or TikToks or fight an algorithm that changed every five seconds. I wanted a sustainable way to reach the right people—women like you who are growing businesses and need tools that actually help.
So, I ran Pinterest ads.
And friend, they worked.
The Results I’ve Had With Pinterest Ads
Let’s talk numbers for a second. I’ve used Pinterest ads to help scale one of my businesses (Wordsmith) to over $600,000 in revenue—without spending hours online every day.
The ROI from Pinterest ads has consistently outperformed other platforms for me, and the best part? The pins continue to work for you long after the ad ends. That’s evergreen visibility.
How Pinterest Ads Are Different
Let me break it down real quick:
- Pinterest = Discovery.
People go there to find things. This is huge because you’re not interrupting their feed—you’re adding to their vision. - Ads Blend In Naturally.
A promoted pin looks like any other pin, which means it doesn’t feel pushy or salesy. It feels helpful. Relevant. Wanted. - Your Results Grow Over Time.
Even when you stop paying, those pins can keep getting clicks. (Yes, really.)
Not Sure What to Promote First? Start Here.
If you’re brand new to running ads, I always recommend starting with your best-sellers. Something that’s already proven to sell.
One of the biggest mistakes I see is people trying to launch a brand new offer through ads before it’s even been tested. But if something is already working organically—even just a little—it’s a great candidate for a paid ad.
Let your ads do the heavy lifting after you’ve seen that little spark. That’s when it’s worth pouring some gas on the fire.
And If You’re Thinking, “This Sounds Great, But I’m Overwhelmed…”
You’re not alone.
That’s actually why I created my Pinterest Ad Strategy course.
So many of my fellow business friends kept asking me: How do you actually set these up? How do you know who to target? What should the pins look like? I’ve even had friends over to watch me in the office as I walk them thorugh the whole process.
So I pulled back the curtain and recorded exactly how I set up my own campaigns—from strategy to targeting to tracking results.
And I kept it under 90 minutes because I know your time is precious. You don’t need a 10-hour course. You need a system that works.
If you’ve been looking for a way to grow your business that doesn’t require posting constantly or trying to chase trends, Pinterest ads might be exactly what you need.
They’re gentle. They’re powerful. And they’re perfect for purpose-driven business owners who want to build something sustainable.
So yes, Pinterest ads are worth it.
Not just because they work, but because they work in a way that aligns with how you want to build your business.
Slow, steady, smart.
That’s the kind of growth I’m here for.
