Content Prompt: If you’ve been stuck in the cycle of [specific problem], I see you. It’s frustrating. It’s exhausting. And it’s not your fault. But what if it didn’t have to be this hard? With [your service], you don’t have to keep spinning your wheels. I’ll help you [specific benefit] and finally move forward.”
Copywriting Formula: PAS (Problem – Agitation – Solution)
One of the most effective formulas for copy that connects is PAS. Why? Because it leads with empathy.
We start by identifying the problem your audience is facing—something that makes them nod their head and say, “Yep, that’s me.” Then, we agitate the pain a little—reminding them what it feels like to sit in that struggle. And finally, we offer the solution—your service, your offer, your expertise. It’s not just a pitch; it’s a hand reaching out saying, “I’ve got you.”
It works because it’s human. It’s honest. It shows your audience that you get them before you try to guide them.
Why It Works:
People take action when they feel understood. PAS shows your audience that you know exactly where they are, what they’re dealing with, and what’s possible on the other side. It turns the conversation from “here’s what I do” to “here’s how I can help YOU.”
It’s not about painting a doom-and-gloom picture. It’s about validating their experience and being the person who’s willing to offer a better way.
Wordsmith Instructions:
Write a blog post that speaks directly to a common struggle your audience is facing. Use PAS to identify the pain point, stir the emotion behind it, and show how your service offers real relief. Keep it heartfelt and honest. End with a CTA that gently invites them to take the next step.
New to Wordsmith? Think of it like your behind-the-scenes copywriting BFF. You feed it a weekly content prompt (like this one!) and a little info about your business, and it turns those ideas into polished blog posts, newsletters, or social media captions that sound like you. No guesswork, no burnout, just beautiful content in minutes.
How to Use This Prompt:
- Start with the problem. What’s something your audience is stuck on or struggling with right now?
- Lean into the emotion. Describe how that problem makes them feel. What does it stop them from doing?
- Offer the solution. Show them how your service changes that experience.
- Invite them in. Wrap it up with a warm, clear CTA.
Information Needed About Your Business:
To use this prompt effectively, get clear on:
- What’s a struggle your audience regularly faces?
- How does that struggle make them feel? What does it cost them?
- How does your service specifically solve that problem?
- What is the next step they can take to work with you or learn more?
Once you have these pieces, you’re ready to write content that feels less like selling and more like showing up to serve.
Example Post Using This Prompt:
Let’s talk about something a little uncomfortable…
That feeling of staring at a blank screen, knowing you need to post something for your business but having zero idea where to start? It’s real. And it’s not just you. So many entrepreneurs—even the seasoned ones—feel paralyzed when it comes to creating content.
You want to show up consistently. You want to say the right things. But between everything else on your plate, content often gets pushed to the back burner.
Here’s the truth: it doesn’t have to be this way.
That’s why I created Wordsmith. So that instead of overthinking every caption, blog post, or email, you have a clear path forward. You get a weekly content prompt (like this one!) and everything you need to turn it into meaningful, on-brand content that actually connects with your audience.
Less stress. More clarity. Way more confidence.
Let’s finally take content creation off your mental load. Sign up today and let Wordsmith help you share what you do in a way that feels easy and true.
