Business

The Seasons of Business and Motherhood

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My name is Elena and I'm a Multi-passionate, writer, wife, and mama of four. These days, I'm all about putting pen to paper, sharing the wisdom and resources I've gathered so you, too, can create something unapologetically beautiful and authentically you.

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Some seasons feel slow, quiet, and still—like winter. Others are bursting with energy, full of ideas and movement, like spring. I’ve come to see both motherhood and running a business in the same way. Neither is meant to be lived at full speed all the time. Just like nature, we go through cycles. There are seasons of building, seasons of waiting, seasons of growth, and seasons of rest.

For years, I fought against this. I thought success meant always moving forward, always producing, always keeping up. But motherhood has a way of shifting your perspective. Some seasons, my kids need me more, and my business slows. Other times, they’re happily lost in their own world, and I get to dive into my work. I no longer expect myself to always be at 100%—because nobody can be. Instead, I’ve learned to embrace the ebb and flow of both roles, allowing them to shape each other in ways that feel natural, not forced.

Rather than chasing an impossible idea of balance, I focus on rhythm. In our home, our days follow a gentle flow—one that holds space for homeschooling, family time, and my work. It’s not about strict schedules or perfectly planned days. It’s about knowing the small things that keep us grounded. That doesn’t mean my house is always calm—I promise it’s far from it.

With three wild boys, it’s often loud and chaotic. My oldest, my daughter, is more calm and collected, often by my side, helping me navigate the whirlwind of energy that fills our home.

I’ve found that when we have a rhythm, everything feels a little smoother. It helps me prioritize, knowing that my time is limited. Instead of stressing over all the things I could be doing, I focus on what has to get done.

Over the years, I’ve become really clear about what matters most in my business. My long-form content comes first, then emails, then social media. Showing up behind the scenes on Instagram is something I enjoy, but I no longer pressure myself to be constantly visible. Because even when I’m not posting, my business is still moving forward.

And here’s the truth: I don’t have to keep up with business owners who have more time to devote to their work. My path looks different because my priorities are different. And that’s okay.

Motherhood has always come first for me. The small moments, the everyday rituals—these are the things I know I’ll never get back. I have my whole life to work on my business, but I only get to raise my kids once. This chapter of their childhood is fleeting, and I want to be present for it. Not just physically, but fully—soaking in the messy, beautiful moments that fill our days.

And yet, that doesn’t mean I don’t care about my business. It just means I no longer see productivity as my measure of success. Some weeks I get a lot done. Some weeks, I don’t. But I remind myself: just because I’m not moving fast doesn’t mean I’m not moving forward.

One of the biggest changes I’ve made is in the way I talk about my life. I stopped saying, I have to do this and started saying, I get to do this.

I get to wake up in a house filled with four energetic, healthy kids. I get to homeschool them and witness their curiosity unfold. I get to carve out time for myself—to move my body, to run, to sit with my coffee in a quiet corner of my home and write. I get to build a business that fits into my life, not the other way around.

It’s easy to take these things for granted. But when I shift my language, I shift my perspective. The little things—the tasks that once felt like obligations—become privileges. And suddenly, my days feel lighter.

So if you’re in a season where things feel slow, where you’re questioning if you’re doing enough—know this: You are. You’re allowed to move at your own pace. You’re allowed to honor the season you’re in without guilt. You don’t have to keep up with anyone else.

There will be seasons of growth, seasons of waiting, seasons of work, and seasons of stillness. Embrace them all. Trust that just because you’re not where you want to be yet doesn’t mean you won’t get there.

Your business will be there. Your dreams will be there. But your babies won’t be little forever. And if slowing down means you get to savor these moments a little longer—then that is a season worth embracing.

I’m Elena, your new CEO friend.

Multi-passionate, founder of multiple companies, mama of four, obsessed with all things business, marketing, and passive income. My goal is to give you the strategies and tools to grow your business so you can save time, get real results, and focus on what matters most.

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The Seasons of Business and Motherhood

The Seasons of Business and Motherhood

Some seasons feel slow, quiet, and still—like winter. Others are bursting with energy, full of ideas and movement, like spring. I’ve come to see both motherhood and running a business in the same way. Neither is meant to be lived at full speed all the time. Just like nature, we go through cycles. There are seasons of building, seasons of waiting, seasons of growth, and seasons of rest.

For years, I fought against this. I thought success meant always moving forward, always producing, always keeping up. But motherhood has a way of shifting your perspective. Some seasons, my kids need me more, and my business slows. Other times, they’re happily lost in their own world, and I get to dive into my work. I no longer expect myself to always be at 100%—because nobody can be. Instead, I’ve learned to embrace the ebb and flow of both roles, allowing them to shape each other in ways that feel natural, not forced.

Rather than chasing an impossible idea of balance, I focus on rhythm. In our home, our days follow a gentle flow—one that holds space for homeschooling, family time, and my work. It’s not about strict schedules or perfectly planned days. It’s about knowing the small things that keep us grounded. That doesn’t mean my house is always calm—I promise it’s far from it.

With three wild boys, it’s often loud and chaotic. My oldest, my daughter, is more calm and collected, often by my side, helping me navigate the whirlwind of energy that fills our home.

I’ve found that when we have a rhythm, everything feels a little smoother. It helps me prioritize, knowing that my time is limited. Instead of stressing over all the things I could be doing, I focus on what has to get done.

Over the years, I’ve become really clear about what matters most in my business. My long-form content comes first, then emails, then social media. Showing up behind the scenes on Instagram is something I enjoy, but I no longer pressure myself to be constantly visible. Because even when I’m not posting, my business is still moving forward.

And here’s the truth: I don’t have to keep up with business owners who have more time to devote to their work. My path looks different because my priorities are different. And that’s okay.

Motherhood has always come first for me. The small moments, the everyday rituals—these are the things I know I’ll never get back. I have my whole life to work on my business, but I only get to raise my kids once. This chapter of their childhood is fleeting, and I want to be present for it. Not just physically, but fully—soaking in the messy, beautiful moments that fill our days.

Some seasons feel slow, quiet, and still—like winter. Others are bursting with energy, full of ideas and movement, like spring. I’ve come to see both motherhood and running a business in the same way. Neither is meant to be lived at full speed all the time. Just like nature, we go through cycles. There are seasons of building, seasons of waiting, seasons of growth, and seasons of rest.

For years, I fought against this. I thought success meant always moving forward, always producing, always keeping up. But motherhood has a way of shifting your perspective. Some seasons, my kids need me more, and my business slows. Other times, they’re happily lost in their own world, and I get to dive into my work. I no longer expect myself to always be at 100%—because nobody can be. Instead, I’ve learned to embrace the ebb and flow of both roles, allowing them to shape each other in ways that feel natural, not forced.

Rather than chasing an impossible idea of balance, I focus on rhythm. In our home, our days follow a gentle flow—one that holds space for homeschooling, family time, and my work. It’s not about strict schedules or perfectly planned days. It’s about knowing the small things that keep us grounded. That doesn’t mean my house is always calm—I promise it’s far from it.

With three wild boys, it’s often loud and chaotic. My oldest, my daughter, is more calm and collected, often by my side, helping me navigate the whirlwind of energy that fills our home.

I’ve found that when we have a rhythm, everything feels a little smoother. It helps me prioritize, knowing that my time is limited. Instead of stressing over all the things I could be doing, I focus on what has to get done.

Over the years, I’ve become really clear about what matters most in my business. My long-form content comes first, then emails, then social media. Showing up behind the scenes on Instagram is something I enjoy, but I no longer pressure myself to be constantly visible. Because even when I’m not posting, my business is still moving forward.

And here’s the truth: I don’t have to keep up with business owners who have more time to devote to their work. My path looks different because my priorities are different. And that’s okay.

Motherhood has always come first for me. The small moments, the everyday rituals—these are the things I know I’ll never get back. I have my whole life to work on my business, but I only get to raise my kids once. This chapter of their childhood is fleeting, and I want to be present for it. Not just physically, but fully—soaking in the messy, beautiful moments that fill our days.

The Seasons of Business and Motherhood

MODERN MARKET

The Seasons of Business and Motherhood

MODERN MARKET

Some seasons feel slow, quiet, and still—like winter. Others are bursting with energy, full of ideas and movement, like spring. I’ve come to see both motherhood and running a business in the same way. Neither is meant to be lived at full speed all the time. Just like nature, we go through cycles. There are seasons of building, seasons of waiting, seasons of growth, and seasons of rest.

For years, I fought against this. I thought success meant always moving forward, always producing, always keeping up. But motherhood has a way of shifting your perspective. Some seasons, my kids need me more, and my business slows. Other times, they’re happily lost in their own world, and I get to dive into my work. I no longer expect myself to always be at 100%—because nobody can be. Instead, I’ve learned to embrace the ebb and flow of both roles, allowing them to shape each other in ways that feel natural, not forced.

Rather than chasing an impossible idea of balance, I focus on rhythm. In our home, our days follow a gentle flow—one that holds space for homeschooling, family time, and my work. It’s not about strict schedules or perfectly planned days. It’s about knowing the small things that keep us grounded. That doesn’t mean my house is always calm—I promise it’s far from it.

With three wild boys, it’s often loud and chaotic. My oldest, my daughter, is more calm and collected, often by my side, helping me navigate the whirlwind of energy that fills our home.

I’ve found that when we have a rhythm, everything feels a little smoother. It helps me prioritize, knowing that my time is limited. Instead of stressing over all the things I could be doing, I focus on what has to get done.

Over the years, I’ve become really clear about what matters most in my business. My long-form content comes first, then emails, then social media. Showing up behind the scenes on Instagram is something I enjoy, but I no longer pressure myself to be constantly visible. Because even when I’m not posting, my business is still moving forward.

And here’s the truth: I don’t have to keep up with business owners who have more time to devote to their work. My path looks different because my priorities are different. And that’s okay.

Motherhood has always come first for me. The small moments, the everyday rituals—these are the things I know I’ll never get back. I have my whole life to work on my business, but I only get to raise my kids once. This chapter of their childhood is fleeting, and I want to be present for it. Not just physically, but fully—soaking in the messy, beautiful moments that fill our days.

Some seasons feel slow, quiet, and still—like winter. Others are bursting with energy, full of ideas and movement, like spring. I’ve come to see both motherhood and running a business in the same way. Neither is meant to be lived at full speed all the time. Just like nature, we go through cycles. There are seasons of building, seasons of waiting, seasons of growth, and seasons of rest.

For years, I fought against this. I thought success meant always moving forward, always producing, always keeping up. But motherhood has a way of shifting your perspective. Some seasons, my kids need me more, and my business slows. Other times, they’re happily lost in their own world, and I get to dive into my work. I no longer expect myself to always be at 100%—because nobody can be. Instead, I’ve learned to embrace the ebb and flow of both roles, allowing them to shape each other in ways that feel natural, not forced.

Rather than chasing an impossible idea of balance, I focus on rhythm. In our home, our days follow a gentle flow—one that holds space for homeschooling, family time, and my work. It’s not about strict schedules or perfectly planned days. It’s about knowing the small things that keep us grounded. That doesn’t mean my house is always calm—I promise it’s far from it.

With three wild boys, it’s often loud and chaotic. My oldest, my daughter, is more calm and collected, often by my side, helping me navigate the whirlwind of energy that fills our home.

I’ve found that when we have a rhythm, everything feels a little smoother. It helps me prioritize, knowing that my time is limited. Instead of stressing over all the things I could be doing, I focus on what has to get done.

Over the years, I’ve become really clear about what matters most in my business. My long-form content comes first, then emails, then social media. Showing up behind the scenes on Instagram is something I enjoy, but I no longer pressure myself to be constantly visible. Because even when I’m not posting, my business is still moving forward.

And here’s the truth: I don’t have to keep up with business owners who have more time to devote to their work. My path looks different because my priorities are different. And that’s okay.

Motherhood has always come first for me. The small moments, the everyday rituals—these are the things I know I’ll never get back. I have my whole life to work on my business, but I only get to raise my kids once. This chapter of their childhood is fleeting, and I want to be present for it. Not just physically, but fully—soaking in the messy, beautiful moments that fill our days.

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