If you’ve ever felt exhausted trying to keep up with social media trends just to stay visible, let me introduce you to one of the BEST platform for passive sales: Pinterest. Unlike Instagram, where your posts disappear into the void within a day (or even hours), Pinterest works differently.

It’s not a social platform like most everything thinks—it’s a search engine. That means the content you post today has the power to bring in sales weeks, months, even years down the line.

And that, my friend, is the kind of marketing I can get behind.

How Pinterest Works Differently From Social Media

Most social media platforms are designed to keep people engaged on the platform itself—endless scrolling, short-lived posts, and constantly shifting algorithms. Pinterest, on the other hand, is designed to send people off the platform to find what they’re looking for.

Think of it like this:

• Instagram = Content disappears fast. You have to keep posting to stay relevant.
• Pinterest = Content builds over time. One pin can send traffic to your site for years.

Why Pinterest Is Perfect for Passive Sales

Here’s the magic of Pinterest—it connects buyers to your business at the exact moment they’re looking for a solution.

Think about how people use Pinterest. They’re searching for inspiration, ideas, and things to buy. Whether it’s a Lightroom preset, an online course, or a physical product, they’re already in the mindset to take action.

This is why Pinterest drives some of the highest-converting traffic compared to other platforms. People aren’t just scrolling mindlessly; they’re searching with intent—and when your product pops up as the solution? That’s when the magic happens.

How I Use Pinterest to Make Passive Sales

Step 1: Optimize Your Website for Pinterest Traffic

Before you even start pinning, make sure your website is ready to convert visitors into customers.

• Create clear landing pages for your products, services, or freebies.
• Have an email opt-in to capture leads from Pinterest traffic.
• Use strong CTAs (calls to action) that guide visitors toward making a purchase.

Step 2: Create Pins That Drive Clicks

Pinterest is a visual platform, so your pins need to be eye-catching and click-worthy.

Here’s what works for me:

• Bold, easy-to-read text overlays.
• Text heavy pins (My audience loves these kinds of pins!)
• High-quality images that stand out in the feed.
• Vertical (2:3 ratio) graphics for better visibility.
• Clear descriptions that include relevant keywords.

At the bottom of this blog post, you’ll see four Pinterest pins I designed for this article. I built this into my site using Showit, so I don’t have to waste time designing new graphics from scratch. I simply screenshot them and upload them to Pinterest!

Step 3: Pin Consistently

Unlike social media, where you have to post multiple times a day to stay relevant, Pinterest rewards consistency over time.

→ Pin 5-10 times per day (mixing your own content with curated content).
→ Work Pinterest into your workflow. With every article I write, it gets pinned to Pinterest. Since I publish multiple articles a week, I am constantly creating new pins.
→ Keep your boards organized and niche-specific. Content that’s not relevant to my work, I put into secret boards.

Step 4: Run Pinterest Ads for Passive Sales

This is where things get exciting. If you really want to scale your passive income, Pinterest ads are a game-changer.

I’ve personally scaled my business using Pinterest ads without relying on social media. My best-performing ads have been running for over two years with no changes—and they’re still bringing in daily sales.

If you’re curious about how to set up Pinterest ads the right way, I teach my exact system in my Pinterest Ad Strategy Course. It’s a 90-minute training that walks you through how to set up high-converting ads, target the right audience, and get sales on autopilot.

Check it out here: Pinterest Ad Strategy Course

Final Thoughts: Why Pinterest Should Be Part of Your Marketing Strategy

If you’re tired of constantly having to show up, create, and post on social media just to stay visible, Pinterest is your answer.

It’s a long-term marketing strategy that helps you attract customers without the burnout. Once your pins are out there, they keep working for you—bringing in traffic, leads, and passive sales without the constant effort.

Using Pinterest organically is a great start to get some traction, but if you’re ready to speed up the process even faster, my Pinterest Ad Strategy Course is here to show you exactly how to do it. I break down the entire system step-by-step so you can start running profitable ads with confidence.