There’s a moment every entrepreneur faces—that sinking feeling when someone leaves a negative comment, sends a hurtful message, or unsubscribes from your email list. It’s hard not to take it personally. After all, you pour your heart and soul into your business, and when someone doesn’t resonate with it, it can feel like a rejection of who you are.
But here’s the truth: Your business isn’t for everyone. And that’s not just okay—it’s a good thing.
The sooner you realize that there will be people who don’t need, want, or even like what you create, the sooner you can stop wasting your time on the wrong audience. Instead, you can focus your energy on serving the people who love what you do and can’t wait to hear from you.
Let’s explore why trying to please everyone is a trap and how embracing the mindset of “Let them” can transform your business.
Why You Can’t (and Shouldn’t) Please Everyone
Think about it—there are nearly 8 billion people in the world. The odds of you creating a product, service, or business that’s the perfect fit for everyone? Zero.
No matter how incredible your offer is, there will always be people who don’t need it, don’t want it, or simply don’t like it. And that’s not a reflection of your worth or the quality of your work. It’s just life.
We all have different tastes, preferences, and needs. Some people will love what you do. Others won’t. The key is to focus on the ones who do.
Because here’s the thing: For every person who unfollows, unsubscribes, or leaves a negative comment, there are dozens more who are excited about what you have to offer. The ones who are quietly cheering you on, clicking your links, and waiting for your next launch.
They’re the people you started your business for.
The Power of “Let Them”
When you start to feel discouraged by criticism or rejection, try adopting this simple mindset: Let them.
- Someone doesn’t like your business? Let them.
- They don’t agree with your pricing? Let them.
- They have something negative to say? Let them.
This mindset is something author Mel Robbins talks about in her book Let Them Theory (which I highly recommend). She shares how embracing the idea of “Let them” can be a powerful way to protect your energy and focus on what truly matters.
Mel reminds us that we can’t control how others perceive us or react to what we do. What we can control is how we show up and who we choose to give our attention to. So, when someone criticizes your work or doesn’t see your vision—let them. When someone doesn’t support your business or understand your passion—let them.
It’s not your job to convince everyone to love what you do. Your job is to show up for the people who already do—the ones who see your value, resonate with your message, and are excited to be part of your community.
The “Let them” mindset isn’t about dismissing feedback or ignoring opportunities to improve. It’s about recognizing that you can’t be everything to everyone, and that’s perfectly okay.
Why It’s Time to Stop Wasting Time on the Wrong Audience
One of the biggest mistakes entrepreneurs make is spending too much time trying to win over people who aren’t a good fit. Maybe it’s the stranger who leaves a nasty comment on social media or the potential client who ghosts you after asking for your pricing.
It’s tempting to chase after them, to explain yourself, to try to prove your worth. But that energy? It’s better spent elsewhere.
Instead of focusing on the naysayers, put your time and energy into:
- Nurturing your loyal customers.
- Creating content that speaks to your ideal audience.
- Building relationships with the people who do get it.
When you let go of the need to please everyone, you create space to grow a business that truly reflects who you are and what you stand for.
The Freedom of Embracing Your True Audience
When you stop trying to appeal to everyone, something magical happens: You start to attract the right people.
These are the customers who see your value. The ones who share your values. The ones who tell their friends about you, leave glowing reviews, and stick with you through the ups and downs.
Your true audience doesn’t need convincing. They’re already sold on who you are and what you do. And when you focus on them, your business starts to feel lighter, more aligned, and more fulfilling.
What Happens When You Embrace “Let Them”
Letting go of the need to please everyone doesn’t mean you won’t face criticism or rejection. You will. But when you adopt the “Let them” mindset, you stop letting those moments derail you.
Here’s what happens when you embrace this approach:
- You feel more confident in your decisions.
- You spend less time worrying about negative feedback.
- You create stronger connections with your ideal audience.
- You have more energy to focus on what truly matters.
And most importantly, you start to build a business that feels authentic and aligned with your values.
Your Business Isn’t for Everyone (And That’s the Point)
You didn’t start your business to please the world. You started it because you have something special to share. You started it because you knew there were people out there who needed exactly what you have to offer.
So, the next time you get a negative comment or feel the sting of rejection, remind yourself of this:
For every one person who doesn’t get it, there are a dozen more who do.
Stop wasting time trying to convince the wrong people. Instead, pour your heart into serving the ones who already see your value.
Because your business isn’t for everyone—and that’s a very good thing.
