Content Prompt: Can I be real with you? My clients usually come to me feeling totally [common pain point]. It’s like they’re stuck in quicksand, spinning their wheels, and getting nowhere fast. But here’s the thing: after working together and [your service], they’re [specific transformation or benefit]. They’re not just surviving—they’re thriving. If you’re over feeling stuck, let’s flip the script together!

Copywriting Formula: AIDA (Attention, Interest, Desire, Action)

We’re using the AIDA copywriting formula this week, which stands for:

Attention: Start with empathy and a clear acknowledgment of your audience’s frustration

Interest: Share how your service or offer helps solve the problem

Desire: Highlight the real-life benefits or transformation they can expect

Action: Invite them to take the next step

This is a powerful formula for storytelling with structure. It lets your audience feel seen, shows them the way forward, and gently moves them toward saying yes.

Why It Works:

Let’s face it: people aren’t just looking for information—they’re looking for relief.

They’re looking for someone who gets it. Someone who can take that tangled ball of frustration and give them a clear thread to follow.

That’s why AIDA works so well—it mirrors the emotional journey your audience is already on.

Attention: It starts by acknowledging where they are. If you can name the feeling they haven’t even put words to yet, they’ll feel seen—and that’s when trust begins.

Interest: Next, you introduce your service not as the hero, but as the guide. You aren’t swooping in to fix everything; you’re showing them there’s a path forward, and you’re walking it with them.

Desire: This is where you show the transformation. Help them picture what life or business could feel like after working with you. Be specific. Be real. This part turns curiosity into hope.

Action: Finally, you lead them gently to the next step. Whether it’s booking a call, downloading a guide, or hitting reply—make it feel doable, supportive, and clear.

This isn’t about being pushy. It’s about guiding. It’s about creating content that doesn’t just speak at your audience but speaks with them—and invites them into something better.

When done well, the AIDA formula helps you tell a story that meets your audience right where they are—and lovingly calls them forward.

Wordsmith Instructions:

Use this week’s content prompt inside Wordsmith to craft an email, blog post, or social caption. Share a transformation story—one your clients experience often. Begin with the pain point, then move through the interest, desire, and action layers naturally.

New to Wordsmith? It’s a content creation tool built to help you sound like you and create content that actually connects. Drop in your details and weekly content prompt, and watch it build strategic, on-brand posts in seconds. Get started with your free trial by clicking here!

How to Use This Prompt:

Start with a pain point your audience deeply relates to

Introduce your service or offer as a way out

Show the transformation and how it changed your client’s life or business

End with a simple, encouraging CTA

Content Prompt: You have options, but here’s why [your business/service] is different: [unique selling point]. It’s about more than just [common industry focus]—it’s about [specific benefit]. Let’s create something amazing together.

Copywriting Formula: FAB (Features, Advantages, Benefits)

This week’s content prompt is all about what sets you apart. The FAB formula stands for:

Feature: The unique thing your service or product offers

Advantage: Why that feature is valuable

Benefit: The transformation or result your client experiences because of it

It’s simple, clear, and effective—and it helps you talk about your business in a way that isn’t just “here’s what I do,” but instead, “here’s what you’ll get from what I do.”

Why It Works:

You’re trying to explain (again) what makes your offer different—and feeling like you’re just blending into the noise. Like you’re writing the same sentence you’ve written a dozen times before.

You pour so much into your business. Your time, your energy, your heart. But when it comes to putting words around why it matters? Whew. That part can feel hard.

That’s why I love the FAB formula. It’s not fluff. It’s a way to cut through the overwhelm and speak directly to what your audience cares about. You’re not just listing off features like, “Look what I can do!” Instead, you’re guiding someone through why those features matter, what they unlock, and how they’ll feel on the other side.

Let’s say you offer a done-for-you service. The feature might be, “We handle it all for you.” The advantage? “You get your time back.” The benefit? “You feel lighter, freer, and more focused on what actually moves your business forward.”

FAB helps you connect the dots between what you do and what they get in a way that builds trust. Because here’s the truth: people don’t want more stuff. They want results. They want clarity. They want someone who sees the bigger picture and can help them get there.

When you use the FAB formula, you’re doing more than writing sales copy—you’re telling a story about what’s possible. And that? That’s what keeps your audience coming back for more.

Wordsmith Instructions:

This week, use the content prompt inside Wordsmith to highlight what makes you different. Start with one feature, explain why it matters, and then show the benefit it delivers to your client. Add your brand details, and Wordsmith will help you shape it into a polished blog, email, and social post that actually connects.

New to Wordsmith? Think of it as your personal copywriter. You bring the ideas, and it helps you turn them into scroll-stopping, in

Content Prompt: I’m not for everyone—and that’s a good thing. If you’re looking for [X], we probably won’t vibe. But if you want [Y], then you’re in the right place. Here’s why I do things differently, and why that might be exactly what you’ve been needing.

Copywriting Formula: Polarizing POV + Clarity

This week’s content prompt is all about standing tall in what makes your business unique.

By owning your perspective and getting clear about what you don’t do, you make room for your dream clients to lean all the way in. That’s the magic of a Polarizing Point of View (POV) – it doesn’t mean you’re being controversial for the sake of it. It means you’re being clear.

This is your permission slip to say, “This is who I am, this is how I work, and this is why it works.”

Why It Works:

Because clarity is magnetic.

In a noisy online world, people are craving honesty, realness, and someone who knows exactly what they stand for. When you confidently communicate who you’re for (and who you’re not), you build trust faster and attract the people who are already aligned with your style, your values, and your offer.

This kind of content weeds out the wrong fits and draws in the people who will love what you do—and stick around for the long haul.

Wordsmith Instructions:

Use this content prompt to draw a bold line in the sand. Write a post that highlights what you don’t offer, what you do, and why your approach is intentional. Share a little behind-the-scenes or personal story that reinforces your perspective.

New to Wordsmith? Just drop in this content prompt and a few details about your business. Wordsmith will create a blog post, newsletter, and social captions that sound like you and speak straight to your dream clients. It makes content creation faster, easier, and way more aligned.

How to Use This Prompt:

Start with something your business isn’t

Share what your business is

Explain why this difference matters

End with a CTA that invites your people in

Example Post Using This Prompt:

I’m not the kind of business that teaches you to post 5 times a day and hustle harder.

If you’re looking for fast hacks and overnight wins, I’m probably not your girl.

But if you want to build a sustainable, aligned business that grows with intention—welcome. You’re in the right place.

I built Wordsmith for people who want to connect with their audience, not just convert them. For people who believe their message matters and want content that reflects their values, their voice, and their heart.

You won’t find one-siz