For the longest time, I thought perfection was the goal. That if I could just get things right—the perfect caption, the perfect website, the perfect offer—then everything else would fall into place. But you know what I’ve learned? Perfection is a trap. It keeps us from starting, from growing, and from fully enjoying the process of building something we love.

I know I’m not alone in this. So many entrepreneurs get stuck in the loop of tweaking, refining, and second-guessing—so much so that they never actually show up. And I get it. It’s scary to put yourself out there when it’s not just right. But here’s the truth: your audience isn’t looking for perfection. They’re looking for you—the real, messy, behind-the-scenes version of you.

And that’s exactly why this year, I’m choosing to embrace progress over perfection. Here’s why you should too.

Perfectionism Holds You Back More Than It Moves You Forward

How many times have you stopped yourself from posting, launching, or sharing something because it wasn’t ready? Because you weren’t sure if it was polished enough, if it would resonate, if it would be good enough?

Perfectionism tricks us into believing that we need to wait until we have it all figured out before we take action. But the reality? Nothing gets better without action.

Think about your favorite brands, the people you admire, or the businesses you support. Are they perfect? No. But they’re consistent. They show up, they keep going, and they build trust because they don’t let perfection keep them on the sidelines.

Your Audience Wants the Real You

A while back, I ran a poll asking my audience what they preferred to see from me—polished, curated content or raw, behind-the-scenes moments. And you know what? The overwhelming majority wanted the real stuff. The messy middle. The work in progress. The honest moments.

Because that’s what makes us relatable.

We don’t connect with perfection; we connect with real people. And as much as we like to believe that showing up “perfectly” will make us more successful, it’s actually the opposite. People want to see the process, the struggles, the journey—because it makes them feel like they’re not alone in theirs.

You’ve been thinking about it, haven’t you? You’ve been eyeing Wordsmith, wondering if now is the time to finally take the leap and make content creation for your business easier than ever. Well, friend, consider this your flashing neon sign: YES. YES, IT IS.

And here’s why you need to act right now—because for a limited time, you can grab full access to Wordsmith for just $9.95/month… forever. Yep, you read that right. No price hikes. No surprises. Just an insanely powerful tool at an insanely affordable price.

But here’s the kicker: This deal vanishes on February 28th. After that? The price is going up, because—brace yourself—Wordsmith 2.0 is coming, and it’s getting a MAJOR upgrade.

What’s Happening on February 28th?

A huge Wordsmith update is dropping! Think of it like your favorite coffee shop announcing a new menu that’s about to change your morning routine forever.

New features, smarter AI, and a sleeker interface designed to help you create content faster, better, and with even more ease. It looks so good. I can’t wait for you to see it!

The price will be increasing, but here’s the good news: If you sign up now, you’re locked in at $9.95/month for life. (Yes, even as we add new features and upgrades. Forever-ever.)

Why Wordsmith 2.0?

Because content creation shouldn’t feel like pulling teeth. For me, writing has always been the heartbeat of running a business—the thing I’ve loved the most. Whether it’s crafting a blog post, sending out a newsletter, or showing up on social media, content has been my way of connecting, building relationships, and making an impact. Most people call it marketing, but I see it as something bigger: a way for entrepreneurs to show up as their true selves, tell their stories, and build communities.

That’s why I built Wordsmith. I wanted to create a tool that helps you show up authentically without spending hours staring at a blank screen. It should feel like having a personal copywriter in your back pocket—ready to whip up on-brand Instagram captions, blog posts, email newsletters, and website copy at the click of a button—so you can focus on what you do best: running your business and making an impact.

Content Prompt: “Sometimes, it’s the small wins that lead to the biggest changes—like [specific example of a small success your clients achieve]. These moments matter, and I’m here to help you create even more of them. Let’s get started!”

Copywriting Formula: Small Wins to Big Wins

Ever heard the phrase progress, not perfection? That’s exactly what this formula is all about—showing your audience that even the smallest wins are worth celebrating because they lead to major transformations.

Here’s how it works:

Start with a small win. Identify a small but meaningful success your clients experience early on when working with you.

Connect it to a bigger transformation. Show how these smaller victories build momentum and contribute to their larger goals.

Make it relatable. People love success stories they can see themselves in, so keep it personal and inspiring.

Call to action. Invite them to take the next step so they can start stacking their own wins.

Why it works: Success isn’t always about overnight transformation. By highlighting small wins, you make your audience feel like they can do this, too. It builds confidence, excitement, and trust in what you offer.

Wordsmith Instructions

Write a [Newsletter, Social Media, Blog] post that celebrates the small wins clients achieve when working with me. Highlight how these victories build momentum toward bigger transformations, and end with a CTA inviting readers to start their journey.

New to Wordsmith? Here’s the deal—Wordsmith helps you take content prompts like this one and turn them into polished, on-brand content in seconds. Whether you need a blog post, a newsletter, or social media captions, Wordsmith does the heavy lifting so you can focus on running your business.

How to Use This Prompt

Here’s how to make the “Celebrate the Wins” prompt work for your brand:

Think about the small wins. What’s something simple yet impactful that your clients experience when working with you?

Share the ripple effect. Show how that small win leads to even greater results over time.

Make it feel real. Use personal language, client stories, or real-life examples to create connection.

End with an invitation. Encourage your audience to take that first step toward their own success.

Let’s talk about the powerhouse of marketing that doesn’t get nearly enough credit—Pinterest ads. When I built Wordsmith, I had two goals:

To help fellow entrepreneurs show up online and share their stories without the constant struggle of not knowing what to say.

To build something without spending my life glued to traditional social media platforms.

Fast forward, and I scaled Wordsmith to over $600K in revenue using two incredibly powerful things: Pinterest ads + my email list. No viral videos, no dancing on Reels, no posting 24/7 to stay relevant. Just a smart, strategic way to get my offer in front of the right people at the right time.

Here’s exactly how I did it—and how you can use Pinterest ads to grow your own business too.

Why Pinterest Ads?

First things first, let’s clear something up: Pinterest isn’t just another social media platform. It’s a visual search engine—meaning that when people are on Pinterest, they’re actively looking for solutions, ideas, and products.

Unlike Instagram or Facebook (where your content disappears in hours), Pinterest content lasts. People can search for and find your pins months—even years—after you post them. And when you pair that with a strong ad strategy, you’re literally getting your business in front of people who are searching for exactly what you have to offer.

That’s why Pinterest ads work so well. They put your brand in front of ready-to-buy customers without the constant content grind.

How I Used Pinterest Ads to Validate My Idea

Before I poured time and energy into building Wordsmith, I wanted to make sure there was actually demand for it. Enter: Pinterest ads.

I started with a simple strategy:

Created a few pre-written content templates and published them monthly to test the concept.

Ran a small Pinterest ad campaign targeting keywords that my ideal customers were searching for.

Tracked conversions to see if people were actually interested in what I was offering.

The result? They ate it up.

Social media burnout is real. If you’ve ever felt like keeping up with Instagram, Facebook, and every other platform is draining the life out of you, I see you. I was right there too. So, I did something drastic—I quit social media for an entire year.

At first, it felt like a massive risk. What if my business suffered? What if I lost connection with my audience? What if I missed out on opportunities? But here’s the spoiler: My business kept growing, my audience didn’t disappear, and I learned some invaluable lessons along the way.

If you’ve ever thought about stepping away from social media but felt too scared to take the leap, let me share what happened when I finally logged off.

Why I Walked Away

The biggest reason I wanted to step away from social media? It was taking too much from my real life and my business.

As a business owner, it’s easy to believe that if you’re not constantly posting, engaging, and following every new trend, everything will come crashing down. But I had already made some big shifts over the years to rely less on social media—things like growing my email list and focusing on SEO to bring in consistent traffic. And yet, social media still pulled me in.

The more I paid attention, the more I realized I wasn’t using it intentionally. I was spending way more time consuming content than actually creating it. And let’s be real—these platforms are designed to keep you scrolling. I knew I wanted more from life than doomscrolling through other people’s highlight reels.

So, I logged off. No more posting, no more checking notifications, no more endless scrolling. Just real life and real work.

What Happened When I Quit Social Media

To be completely honest, at first, it felt weird. I’d been so used to documenting parts of my life and business online that I had to untrain myself from reaching for my phone. But as the weeks went by, then months, something incredible happened—I felt free.

I doubled down on marketing strategies that actually aligned with who I am. I focused on writing more, improving my email list, and refining my SEO strategy. The pressure to constantly “show up” online disappeared, and in its place, I found a deeper sense of creativity and focus.

And guess what? My business did just fine. It turns out, I never needed social media to keep things running—I just thought I did.

If you’ve ever felt like keeping up with social media is a full-time job, you’re not alone. Between posting, engaging, creating reels, and staying on top of trends, it’s easy to feel like your entire business depends on showing up all the time—but I’m here to tell you it doesn’t have to be that way.

In fact, I spent an entire year not posting to social media to see just how much my business actually needed it. Spoiler: it did just fine. My income didn’t disappear. My audience didn’t vanish. And most importantly, the overwhelm I once felt around social media? It finally lifted.

A lot of us put way more weight on these platforms than we should. But when you have a solid marketing strategy in place that doesn’t depend on social media, it shifts from being the whole strategy to just an extra piece of it. And that changes everything.

If you’re tired of feeling like social media runs your business (instead of the other way around), let’s talk about how to build a business that thrives—without the overwhelm.

Step 1: Focus on Content You Actually Enjoy Creating

Here’s a little secret: the best content is the kind you actually enjoy making.

For a long time, I thought I needed to create more videos, find the perfect aesthetic, or spend hours piecing together Instagram-worthy content. But the truth is, I’ve always loved writing. I can sit down and pour my heart into a blog post or email, and it feels easy. But forcing myself to spend hours editing videos? That just drains me.

And I’m guessing you have something like that too. Maybe you love writing like I do, or maybe you prefer showing up in audio form through podcasts. Maybe video is your thing, and you feel energized creating short, engaging clips. Whatever it is, lean into it.

Because when content feels fun instead of forced, you’ll actually create it—consistently.

Step 2: Batch Your Work Like a Pro

One of the best things I ever did for my business was learning how to batch work. Instead of scrambling to come up with content every day, I set aside dedicated time to create in bulk.

Here’s how it works:

The first month of marathon training is officially in the books, and let me tell you—it was not pretty. I went into January with one goal: to show up consistently and start building a base. No fancy training plans, no complicated speed work, just a simple promise to myself to run 3 miles, 5 days a week. And for the most part, I stuck with it.

But here’s the truth: 90% of those runs felt pretty horrible.

I’m talking about the kind of runs where you feel like you’re dying, where every step feels like a battle, where you question why you signed up for a marathon in the first place. The type of run where you’re calculating how many times you’d have to run 3 miles in order to run a whole marathon. The answer is 8.7 times incase you were doing the math too.

And yet—I kept going.

Finding My Pace (And Learning to Breathe)

To start, I focused on maintaining a steady speed of 4.8 MPH, with short walking breaks when I needed to catch my breath. Usually, around the 1.5-mile mark, I’d hit a wall, forcing myself to take a few seconds before pushing forward. It wasn’t glamorous, but it was progress.

Then, something shifted. Every once in a while, I’d have a good run. One where my legs didn’t feel like lead, where my breathing felt controlled, where I didn’t count down every second until it was over. Those runs became my proof that things were changing, even when I couldn’t always feel it.

And then came a pretty big win: I managed to pick up my pace to 6.0-7.0 MPH, which is roughly an 8:34-10:00 mile. It felt like I was pushing myself hard, but I was able to do it for three miles. For the first time, I wasn’t just surviving my runs—I was improving.

The Mental Side of Running

Let’s be real—if I had to run a marathon today, I wouldn’t even make it halfway. Three miles feels like a very long way from 26.2. And if I let myself think too much about how much further I have to go, it’s easy to feel overwhelmed.

But here’s the thing I keep reminding myself: it’s not about where I am today. It’s about showing up, putting in the work, and trusting that one day, I’ll look back and realize I actually can run a marathon.

Right now, I can’t imagine what it will feel like to say, Yes, I know I can do this. But I believe that day will come. And that’s enough to keep me going.

If you’ve been told that no one reads anymore, that people only want quick videos, catchy soundbites, or viral trends, I’m here to tell you—the experts are wrong.

I know because I’ve been told the same thing. More than once. Have I listened? Nope.

A little while ago, I was working with a Pinterest manager—someone who literally worked at Pinterest—who reviewed my content and told me flat-out: People don’t care to read all that. She pointed to one of my pins filled with text from a recent blog post and urged me to take a look at what other people were doing. Quick, catchy videos. Minimal text. Just enough to grab attention, not enough to make someone stop and actually read.

Her words stung. I’ve always done things a little differently when it comes to content. I love writing from the heart, and—if I’m being honest—my posts almost always end up longer than ideal. I’ve hit Instagram’s character limit more times than I’d like to admit. But hearing someone so experienced say, No one is reading this made me question everything in that moment. Maybe I was doing it wrong. Maybe no one actually cared.

Except—I knew that wasn’t true.

I Have the Proof (And It’s in the Data)

Here’s the thing: I actually have the analytics to back up the fact that people do read. They read my long captions on Instagram. They read my blog posts. They even read my text-heavy Pinterest pins—the very ones I was told would never work. The longest emails I send out, get the most replies.

In a world where everyone is chasing viral clips and five-second attention spans, long-form content stands out. When you take the time to show up, share your story, and write from the heart, people stop. They listen. They engage. They connect.

The experts say people don’t have time. I say people make time for what matters to them.

And your words? They matter.

Stop Trying to Fit Yourself Into a Tiny Box

I see it all the time—entrepreneurs trying to shrink themselves to fit the “rules” of online content. Keep your captions short. Say less. Stick to trends. Follow the algorithm. But here’s what I’ve learned: The people who are meant to connect with you will connect with you, no matter what the experts say.

If writing is how you express yourself, don’t stop just because someone told you it won’t work. If storytelling is part of your brand, tell the story. If you have something to say, say it.

Your audience isn’t looking for you to be a copy-paste version of what’s trending. They’re looking for you.

In today’s world of AI tools and tech solutions, there are so many options available to business owners. Each one comes with its own bells, whistles, and promises to save time and make life easier. But when I think about what makes Wordsmith different, it’s not just the features we offer. It’s something much deeper than that—something personal.

The truth is, Wordsmith isn’t just another AI tool that popped up overnight. It’s the result of years of dreaming, creating, and pouring my heart into building something that I knew could truly help business owners like you. And today, I want to take you behind the scenes to share why Wordsmith means so much to me, and more importantly, how it can help you.

It Started with a Love for Writing

Let me take you back to where it all began. I’ve always had a love for writing. For as long as I can remember, words have felt like an extension of who I am. When I started my own business, writing became one of my favorite parts of running it. Whether it was crafting heartfelt newsletters or diving deep into blog posts, writing was where I felt most connected to my audience.

But social media? That was another story. Writing short, bite-sized posts that somehow needed to grab attention, connect, and convert—it always felt a little forced to me. And I knew I wasn’t alone. Time and time again, I heard from fellow business owners who struggled with showing up online. Whether it was social media, their blog, or sending regular emails, the common thread was always the same: I just don’t know what to say.

That’s where the idea for Wordsmith began. I wanted to build something that would solve my own problem. Even as someone who loved writing, social media captions felt like a struggle, and I knew I could create something for myself and others that would make it easier to show up online.

A Solution Built with Heart

When I first launched Wordsmith, AI wasn’t even part of the conversation. Back then, it was just me—one person writing monthly content plans by hand, creating fill-in-the-blank templates to help business owners show up authentically. Learning how to take my love for writing long-form content and turning it into bite-sized captions.

If you’ve ever looked at someone else’s business success and thought, Wow, it seems like they just came out of nowhere, I want to let you in on a little secret: There’s no such thing as overnight success. Sure, there are moments that might feel like sudden breakthroughs, but behind every so-called ‘overnight’ success story, there are years of hard work, missteps, learning curves, and perseverance.

I’ll be the first to admit that building a business is not a straight path. It’s not a perfectly paved road where you’re guaranteed to hit all the milestones at the exact right time. Honestly? It feels a lot more like a winding trail on a hike. Some days you’re walking with purpose, feeling clear about where you’re headed. Other days, the trail disappears, and you’re left wondering if you’re even going in the right direction. Sound familiar?

Let’s talk about the truth behind what it really takes to build a business—and why the ups, downs, and in-betweens are all part of the journey.

The Winding Path of Entrepreneurship

If you’ve ever been on a hike where you don’t know how many miles it’ll take to reach the summit, you’ll understand what running a business feels like. Sometimes, you can see the goal clearly ahead, and it fuels you to keep moving forward. Other times, the path feels overgrown and unmarked, and you’re left trying to figure out your next step.

You can’t control the weather—there will be rainy days and storms you didn’t see coming. You can’t always predict how much energy the trail will demand of you. But what you can do is keep putting one foot in front of the other, trusting that each step brings you closer to your goal.

In business, it’s not about consistently being perfect. It’s about consistently showing up. The entrepreneurs you admire didn’t get where they are because they had everything figured out from day one. They got there because they kept taking small steps forward, even when the path was uncertain.

The Work No One Sees

When you see someone celebrating their success—whether it’s a sold-out launch, a viral product, or a milestone revenue goal—it’s easy to assume they’ve “made it.” But what you don’t see are the countless hours of work that led to that moment. The late nights. The failed experiments. The doubts they had to push through.

For most of us, success is the result of years of effort that no one else sees. It’s showing up day after day, doing the work even when it feels like no one is paying attention. It’s staying committed to your vision when it would be so much easier to quit.

Prompt Text: “Here’s the deal: [common industry misconception] is keeping you stuck. The truth? [correct information]. With [your service], you’ll finally have the clarity you need to [specific benefit]. Let’s make things simple.”

Copywriting Formula: Myth-Busting

You know those myths that just won’t die? The ones that leave your audience spinning their wheels, stuck in the same place? This week’s prompt is all about clearing up the confusion. The Myth-Busting formula is your go-to for calling out those misconceptions, setting the record straight, and showing your audience how your service is the clarity they’ve been looking for.

Here’s the breakdown:

Myth: Call out the big misunderstanding. Don’t hold back—say it like it is.

Truth: Drop the knowledge. Replace the myth with facts that are clear, actionable, and empowering.

Solution: Now’s your moment to shine. Show how your service bridges the gap and brings clarity to their lives.

Call to Action: Wrap it up with an invitation to take action. Make it simple and irresistible.

Why it works: When you bust myths, you position yourself as a trusted guide. You’re not just offering a service—you’re providing clarity, building trust, and giving your audience a reason to say, “Finally, someone gets it!”

Wordsmith Instructions

Write a post that clears up a common misconception in your industry. Share the correct information, explain how your service provides clarity, and end with a CTA that invites readers to take action.

How to Use This Prompt

Here’s how to bring the “Let’s Clear the Confusion” prompt to life:

Start with the myth. Shine a light on the misconception that’s keeping your audience stuck. Be bold and straightforward.

Share the truth. Offer clear, easy-to-understand information that replaces the myth. Your audience should feel a sigh of relief reading this part.

Connect the dots. Explain how your service is the missing piece they’ve been searching for—the thing that finally makes it all make sense.

End with a CTA. Encourage them to take the next step. Make it sound simple and doable (because it is!).

Information Needed About Your Business

To make this prompt shine, you’ll need to get clear on a few things:

What’s the big misconception in your industry? Think about the myths that leave your audience confused or stuck.

What’s the truth? What’s the real story? Share facts that feel empowering and actionable.

How does your service provide clarity? Highlight the ways your service clears up confusion and makes life easier for your audience.

What’s the benefit of that clarity? Paint a picture of the transformation they’ll experience once they see the truth.

What’s their next step? Spell it out—what action should they take right now?

When you have th

Have you ever scrolled through social media, someone’s blog, or even your inbox, stopped on a post, and thought, Wow, this feels like it was written just for me? That’s the magic of a personal brand—it doesn’t just sell, it connects. It’s the kind of brand that makes people feel seen, heard, and understood.

And the best part? Building a brand that feels personal isn’t about having the perfect logo or the trendiest aesthetic. It’s about showing up as you.

If you’re ready to create a brand that feels personal and relatable, let’s dive into the secret behind making it happen.

Why Personal Connection Matters in Branding

Here’s the thing: people don’t buy from businesses, they buy from people. Sure…a lot of us shop at big-box stores like Target or Lowe’s, and most of the time, we’re not thinking about connecting with the owner or founder of those companies. But as small business owners, we have a unique advantage—something those larger companies often struggle to do: we can connect on a personal level.

Think about your favorite small businesses. Chances are, you feel connected to them not just because of what they sell but because of how they make you feel. Maybe it’s the way their emails feel like a note from a friend or the way their social media posts seem to speak directly to your heart. Maybe it’s because you’ve gotten to know the person behind the work and feel more like a good friend, than just another customer. That’s the power of a personal brand.

When your brand feels personal, it builds trust. And trust is the foundation of every successful business.

Step 1: Know Your Story

Every personal brand starts with a story—your story. Your audience wants to know the person behind the business. They want to know why you do what you do, what drives you, and what makes you, well, you.

Start by asking yourself:

What inspired you to start your business?

What challenges have you overcome that your audience can relate to?

What values guide the way you run your business?