If you’ve ever hesitated to launch a new product, delayed offering a service, or held back from putting yourself out there because it “wasn’t quite ready yet,” you’re not alone. Perfectionism in business is real, and it’s one of the biggest things holding so many entrepreneurs back. Whether it’s waiting for the perfect website, the flawless branding, or the ideal timing, perfection keeps so many from actually moving forward.

But here’s the truth: imperfect action will always outperform perfect ideas that never leave your notebook.

I used to believe that every business decision had to be meticulous. Every product launch had to be flawless. Every offer had to be built out completely before I could share it with the world. And you know what? I wasted so much time trying to make things perfect that I often missed the moment.

When I finally let go of perfection and focused on just launching, my business started growing faster than ever. I started learning in real time, tweaking as I went, and getting invaluable feedback from real customers—feedback I never would have gotten if I was still sitting on an “almost ready” idea.

So if you’ve been waiting for everything to be just right before taking the next step in your business, this is your permission slip to just launch it.

Why Imperfect Action Wins Every Time

1. Momentum Beats Perfection

Your business doesn’t need perfect—it needs momentum. Success comes from taking action, adjusting as you go, and learning from what actually works instead of what you think might work.

Some of the most successful businesses didn’t start with a perfectly polished offer—they started by getting something out into the world, then refining it based on real-world feedback.

You can’t improve what doesn’t exist.

2. Your Customers Don’t Need Perfect—They Need Solutions

Think about it—when was the last time you bought something because it was “perfect”? You likely made the purchase because it solved a problem or made your life easier.

Your ideal customer isn’t sitting around waiting for your business to have the perfect website, the perfect branding, or the most polished product. They are looking for solutions to their problems. The faster you launch, the sooner you can help them.

Some seasons feel slow, quiet, and still—like winter. Others are bursting with energy, full of ideas and movement, like spring. I’ve come to see both motherhood and running a business in the same way. Neither is meant to be lived at full speed all the time. Just like nature, we go through cycles. There are seasons of building, seasons of waiting, seasons of growth, and seasons of rest.

For years, I fought against this. I thought success meant always moving forward, always producing, always keeping up. But motherhood has a way of shifting your perspective. Some seasons, my kids need me more, and my business slows. Other times, they’re happily lost in their own world, and I get to dive into my work. I no longer expect myself to always be at 100%—because nobody can be. Instead, I’ve learned to embrace the ebb and flow of both roles, allowing them to shape each other in ways that feel natural, not forced.

Rather than chasing an impossible idea of balance, I focus on rhythm. In our home, our days follow a gentle flow—one that holds space for homeschooling, family time, and my work. It’s not about strict schedules or perfectly planned days. It’s about knowing the small things that keep us grounded. That doesn’t mean my house is always calm—I promise it’s far from it.

With three wild boys, it’s often loud and chaotic. My oldest, my daughter, is more calm and collected, often by my side, helping me navigate the whirlwind of energy that fills our home.

I’ve found that when we have a rhythm, everything feels a little smoother. It helps me prioritize, knowing that my time is limited. Instead of stressing over all the things I could be doing, I focus on what has to get done.

Over the years, I’ve become really clear about what matters most in my business. My long-form content comes first, then emails, then social media. Showing up behind the scenes on Instagram is something I enjoy, but I no longer pressure myself to be constantly visible. Because even when I’m not posting, my business is still moving forward.

And here’s the truth: I don’t have to keep up with business owners who have more time to devote to their work. My path looks different because my priorities are different. And that’s okay.

Motherhood has always come first for me. The small moments, the everyday rituals—these are the things I know I’ll never get back. I have my whole life to work on my business, but I only get to raise my kids once. This chapter of their childhood is fleeting, and I want to be present for it. Not just physically, but fully—soaking in the messy, beautiful moments that fill our days.

“AI-generated content is robotic, generic, and can’t possibly sound like me.” The truth? That couldn’t be further from reality—at least, not with Wordsmith. We’ve flipped this myth on its head, proving that when AI is used the right way, it becomes a powerful extension of your brand, your voice, and your vision.

And the best part? It doesn’t replace you—it enhances what you’re already doing.

If you’ve been skeptical about AI, I get it. The fear that AI-generated content will strip away your personality, your authenticity, and everything that makes your brand unique is completely valid. But here’s the thing—AI is only as good as the system behind it. And we weren’t about to let Wordsmith be just another AI writing tool that churns out bland, cookie-cutter content.

We wanted it to be so much more—a true extension of YOU, one that understands your tone, your messaging, and your brand values like a trusted business partner.

And after years of development, countless hours of testing, and refining every little detail, we finally did it. Wordsmith doesn’t just generate content—it generates content that feels like you wrote it yourself.

AI Isn’t Cheating—It’s a Powerful Tool for Entrepreneurs

One of the biggest misconceptions about AI is that using it somehow means you’re “cheating” at content creation. But let’s be real—how many of us have spent hours staring at a blank screen, struggling to come up with the perfect words, or just running out of time to post consistently? AI isn’t here to take over your brand—it’s here to help you show up better, faster, and more effectively.

If you think about it, entrepreneurs already use technology to make business more efficient. We use scheduling tools to plan our posts, email automation to stay in touch with our audience, and even templates to streamline our branding. Why should content creation be any different?

AI isn’t replacing you—it’s giving you the tools to show up consistently, connect with your audience, and grow your business without the constant content burnout.

We believe AI should be your creative sidekick—not a replacement, but a tool that works alongside you to make content creation feel effortless. And that’s exactly what we’ve built with Wordsmith.

Yes, AI Can Sound Like You (We Proved It)

We get it—your brand voice is everything.

It’s what sets you apart, makes your audience connect with you, and builds trust. And you’re right to be skeptical about AI’s ability to capture that unique tone.

But here’s what we did differently:

We built AI writing styles that actually sound human—so your content doesn’t feel robotic or off-brand.

We created custom writing styles—so you can choose from nine distinct tones or take our quiz to create your own personalized writing style that fits your brand like a glove.

We trained Wordsmith to understand your business—helping you generate content that aligns with your message, audience, and values.

The result? AI-generated content that doesn’t just fill space—it connects, engages, and most importantly, sounds just like you.

If you’ve ever felt exhausted trying to keep up with social media trends just to stay visible, let me introduce you to one of the BEST platform for passive sales: Pinterest. Unlike Instagram, where your posts disappear into the void within a day (or even hours), Pinterest works differently.

It’s not a social platform like most everything thinks—it’s a search engine. That means the content you post today has the power to bring in sales weeks, months, even years down the line.

And that, my friend, is the kind of marketing I can get behind.

How Pinterest Works Differently From Social Media

Most social media platforms are designed to keep people engaged on the platform itself—endless scrolling, short-lived posts, and constantly shifting algorithms. Pinterest, on the other hand, is designed to send people off the platform to find what they’re looking for.

Think of it like this:

Instagram = Content disappears fast. You have to keep posting to stay relevant.

Pinterest = Content builds over time. One pin can send traffic to your site for years.

Why Pinterest Is Perfect for Passive Sales

Here’s the magic of Pinterest—it connects buyers to your business at the exact moment they’re looking for a solution.

Think about how people use Pinterest. They’re searching for inspiration, ideas, and things to buy. Whether it’s a Lightroom preset, an online course, or a physical product, they’re already in the mindset to take action.

This is why Pinterest drives some of the highest-converting traffic compared to other platforms. People aren’t just scrolling mindlessly; they’re searching with intent—and when your product pops up as the solution? That’s when the magic happens.

How I Use Pinterest to Make Passive Sales

Step 1: Optimize Your Website for Pinterest Traffic

Before you even start pinning, make sure your website is ready to convert visitors into customers.

Create clear landing pages for your products, services, or freebies.

Have an email opt-in to capture leads from Pinterest traffic.

Use strong CTAs (calls to action) that guide visitors toward making a purchase.

Step 2: Create Pins That Drive Clicks

Pinterest is a visual platform, so your pin

If you had told me years ago that SEO would become one of my favorite parts of my marketing strategy, I probably wouldn’t have believed you. Like so many entrepreneurs, I thought social media was the way to grow. I spent hours creating content, chasing trends, and trying to keep up with ever-changing algorithms—all in the hopes that my next post would reach the right people.

But then I started paying attention to something different: search engines. I realized that while social media posts disappear within hours or days, a well-written blog post, optimized for SEO, could bring me consistent traffic for years.

Now? Thousands of people find my business every single month—without me having to post on social media every day. And I’m going to show you exactly how you can do the same.

Why SEO Works (Even If You Don’t Have a Big Audience)

One of the biggest myths I believed early on was that I needed a huge following to make an impact. But the truth is, SEO works for everyone, no matter the size of your audience. Why? Because when people search for something on Google or Pinterest, they’re already interested in that topic.

They’re looking for solutions—which means they’re way more likely to become your next customer.

Here’s the beauty of SEO:

It’s not about being popular—it’s about being searchable.

It works 24/7, even when you’re not online.

You create content once, and it keeps bringing in leads for months (or even years).

Unlike social media, where your content disappears into the void, SEO helps people find you exactly when they need you.

How I Use SEO to Attract Thousands of Visitors Every Month

I didn’t wake up one day magically ranking on Google. I had to be intentional about my strategy. Here’s exactly what I did to make SEO work for me—and what you can do too.

Step 1: Create Content That Solves a Problem

Think about your ideal client or customer. What are they struggling with? What questions are they asking? What solutions are they looking for?

Before I write anything, I always start by brainstorming content ideas that directly help my audience. Some of my best-performing articles are based on real questions I’ve been asked over and over again.

💡 Action step: Make a list of 10–15 common questions or problems your audience has. These will become the foundation of your SEO strategy.

There’s something about motherhood that rewires you. The moment you hold your child for the first time, a quiet shift happens—you stop being the center of your own world. Your needs become secondary. Your wants take a backseat. And somewhere in between the late-night feedings, the scraped knees, the bedtime stories, and the endless to-do lists, you forget that you, too, deserve care.

You, too, deserve joy.

It’s easy to put yourself last. It’s almost instinctive. You pour your energy into making sure everyone else is okay, often without pausing to ask if you are. You take care of their meals before your own, make sure they have time for hobbies while yours collect dust, encourage them to chase their dreams while yours sit on a shelf, waiting for a “someday” that never quite comes.

But what if you gave yourself permission to go after the things that make you happy?

What if you decided that your needs are just as important as everyone else’s?

The Beauty of Doing Something for Yourself

For me, running a business is one of those things. It’s something I do just for me—a space where I can pour my creativity, my ambition, and my passion into something that is mine. I get to build something that makes me feel accomplished, something that challenges me, something that reminds me I’m not just a mother, but a whole person with dreams, ideas, and goals outside of motherhood. Someone that my kids get to watch every day.

I get to move at my own pace. I get to decide how it fits into my life, not the other way around. And even though I still struggle with guilt from time to time—because, let’s be honest, the guilt never fully disappears—I’ve come to realize that honoring my own happiness makes me a better mom, a better wife, a better version of myself.

Prompt Text: You deserve to feel confident about [specific area your service improves]. With [your service], you’ll gain [specific benefit] and the tools to keep moving forward. Let’s make confidence your new superpower!

Copywriting Formula: Empowerment

Confidence changes everything. When your audience believes in themselves and the transformation you offer, they take action. The Empowerment formula works by shifting the focus from the problem to the possibility, making it clear that change isn’t just an option—it’s within reach.

This formula works because:

It builds trust by affirming that your audience is capable of change.

It removes doubt by showing them exactly how your service supports their growth.

It inspires action by making confidence feel achievable, not overwhelming.

By speaking directly to their potential and positioning your service as the catalyst for their confidence, you’re not just offering a solution—you’re helping them step into a better version of themselves.

Wordsmith Instructions

Write a [blog, social media,newsletter] post that shows how my service helps clients build confidence in a specific area of their life or business. Use encouraging language and include a CTA that invites readers to take the first step.

New to Wordsmith? Here’s the deal—Wordsmith helps you take content prompts like this one and turn them into polished, on-brand content in seconds. Whether you need a blog post, a newsletter, or social media captions, Wordsmith does the heavy lifting so you can focus on running your business. Over 11,000 business owners have signed up to try it and I hope you’ll give it a try too!

How to Use This Prompt

Here’s how to bring the “Step into Confidence” prompt to life:

Identify the transformation. What specific area do your clients struggle with, and how does your service help?

Show them what’s possible. Paint a picture of what life looks like after working with you.

Make it feel real. Use storytelling, testimonials, or personal experience to connect with your audience.

Invite them to take the leap. End with an empowering CTA that encourages them to take action.

Information Needed About Your Business

To make this prompt powerful, focus on these key details:

What area do your clients lack confidence in?

What specific benefit does your service provide to help them grow?

How does this transformation impact their business or life?

What’s the first step they should take to get started?

When you clarify these points, your audience will see themselves in your content and feel ready to step into confidence with you.

Example Post Using This Prompt

Imagine showing up for your business feeling completely confident in what to say, how to say it, and knowing your message truly resonates and drives results.

That’s the kind of transformation we’re talking about.

February was an interesting month. Compared to January, which felt really steady and predictable, February came with its own set of challenges and triumphs. My goal for the month was to consistently run four miles while also focusing on increasing my speed. Some days, I felt strong—like I could push myself to a faster pace and even sprinkle in some sprint training. Other days, I felt exhausted, like my body was resisting every step, and finishing four miles felt nearly impossible.

One of the biggest mindset shifts I had this month was thinking more about marathon training. I started experimenting with a new running approach that seemed to work well for me: running 0.90 of a mile at a faster pace and then walking the last 0.10 to slow my heart rate before repeating the cycle. This gave me the confidence to push myself while still maintaining some level of control over my endurance. I found that I could sustain speeds between 6.5 and 7.5 MPH (about an 8:00-9:00 minute mile pace) for those bursts. It felt challenging but doable, and it gave me hope that I might be able to apply a similar strategy for longer runs.

But then, the last week of February hit, and my energy levels completely tanked. It was one of those weeks where everything felt harder—not just running, but balancing work, motherhood, and life in general.

Most of the time, I feel like I have a decent amount of energy, but I definitely had a few days where I was straight-up burned out. And I want to share that here because it’s easy to scroll through posts online and assume that everyone else has this magical, perfectly balanced life where everything just flows seamlessly. I promise mine is not that way. With four kids—three of them boys, one of them a younger (and more stubborn) version of myself—my hands are full. Really, really full.

So, instead of forcing myself to push through at the same speed, I decided to shift gears and embrace a slower pace. And to my surprise, it actually felt amazing. Running at 5 MPH (about a 12:00-minute mile pace) was something I could sustain without breathing heavily or sending my heart rate soaring. It felt natural, like something I could actually maintain over a long period of time.

That realization led me to an unexpected milestone.

On the last Friday of the month, I set out for a long run with one goal: to take it slow and steady and see how far I could go without stopping. And, to my surprise, I made it 7.5 miles—the farthest I’ve ever run.

There were a few hiccups along the way, like the treadmill automatically stopping my workout at the 5-mile mark (cue minor frustration), but I restarted, sipped some water, and kept going. My original goal was to hit 9 miles, and I honestly think I could have done it, but then the childcare staff at the gym called me because one of my little ones refused to clean up the toy blocks. So, I wrapped up at 7.5 miles and called it a win. Jumped in the pool to cool off and finished relaxing for a few min in the sauna.

And it really was a win. Not just because of the number, but because of how I felt. The run felt good. It felt sustainable. And for the first time, I felt like running a long distance wasn’t just something I was working toward—it was something I was capable of doing.

Looking back, I think all the faster running I did earlier in the month helped build my strength and endurance in ways I didn’t realize at the time. Those speed sessions—where I pushed myself past my comfort zone—made my slower-paced runs feel so much easier in comparison. And that’s something I’ll carry with me into March: the understanding that balance is everything. Some days will be about speed. Some days will be about endurance. Some days will just be about showing up, even when I don’t feel like it.

If you’ve been searching for the perfect email marketing platform, chances are you’ve come across Flodesk. With its visually stunning email templates, intuitive design, and promise of a flat-rate pricing model, it’s easy to see why so many female entrepreneurs are making the switch. But is Flodesk really worth the investment? And how does it compare to other platforms, especially as your email list grows?

Let’s break down Flodesk’s pricing, what you get for your money, and whether it’s the right long-term choice for your business.

Flodesk’s Pricing Structure: A Flat Fee That Stands Out

One of the biggest selling points of Flodesk is its flat-rate pricing model. Unlike other email marketing platforms that charge based on the number of subscribers you have, Flodesk keeps it simple:

$38 per month (or $35 per month when paid annually at $420/year)

No price increases based on subscriber count

Unlimited emails and workflows

No additional charges for automation

I used to spend hours fighting with other email platforms just to get my emails looking halfway decent. I spent more time trying to set everything up and sending simple emails than actually growing my email list. Since switching to Flodesk, growing my list feels effortless and automated. With Flodesk, I can whip up a beautiful email in minutes. It’s the kind of tool that makes running your business fun instead of frustrating.

What You Get for the Price

→ Unlimited Subscribers – Whether you have 500 or 50,000 subscribers, you pay the same. (Spoiler: most platforms charge way more once you pass 10k subscribers.)

→ Drop-Dead Gorgeous Emails – Seriously, Flodesk makes your emails look so professional without needing a designer. And if you need some premade design with copy then I got you covered with these Flodesk Templates.

→ Simple, Effective Automation – Welcome sequences, sales funnels, launch emails—it’s all drag-and-drop easy.

→ No Tech Headaches – You don’t need to know HTML or coding. It’s all super intuitive.

→ Fully Branded Designs – Upload your own fonts, colors, and logos to make your emails 100% you.

I used to spend hours fighting with other email platforms just to get my emails looking halfway decent. With Flodesk, I can whip up a beautiful em

How Flodesk Compares to Other Platforms

If you’re thinking, “Okay, but is Flodesk really the best deal?”—let’s compare. Here’s what it costs to have a 50,000-person email list on some of the big-name platforms:

If you think the pros are doing it all alone… think again. Let’s talk about a little secret that no one tells you when you’re starting out: the most successful entrepreneurs are not writing every single caption, blog post, or email themselves. They’re not spending hours each day brainstorming content ideas, crafting perfect headlines, or staring at a blinking cursor, wondering what to post next.

Nope. They’ve built systems, assembled teams, and invested in the best tools that help them show up consistently, without the overwhelm. Their marketing looks effortless because, behind the scenes, they’ve structured it that way.

And that’s exactly what we’re diving into today—how the professionals actually do it, why you don’t need to be burning yourself out trying to keep up, and how you can create content like them (without hiring a full team).

The Illusion of Effortless Marketing

From the outside looking in, it’s easy to assume that some people have it all figured out. Their social media posts are perfectly polished, their newsletters arrive like clockwork, and their blog is full of valuable insights. They must have some kind of superhuman ability to create content so seamlessly, right?

Not exactly.

The truth? Their effortless marketing isn’t effortless at all—it’s strategic. The reason they show up so consistently is because they have systems that do the heavy lifting for them. They batch content. They use tools. They’ve got workflows in place to make sure their brand stays visible, even when they’re not actively working on content creation.

Meanwhile, so many entrepreneurs feel like they’re failing because they can’t keep up. They sit down to post on Instagram and feel like they’re starting from scratch every single time. They want to send emails consistently but don’t know what to write. They wish they had a clear strategy, but instead, they’re scrambling just to stay relevant.

If that sounds familiar, you’re not alone. And I promise you don’t have to keep doing it this way.

What If You Had That Same Support?

What if instead of feeling stuck in the cycle of “What should I post today?”—you had a system in place that made creating content easy?

That’s where Wordsmith comes in. Think of it as your behind-the-scenes content strategist, AI-powered writing assistant, and creative sidekick all rolled into one. It’s built for business owners like you—people who want to show up consistently, powerfully, and authentically without spending hours every week stressing over content.

Have you ever browsed a product online, only to see it pop up in an ad later that day—maybe while scrolling through Facebook, checking your email, or reading an article? That’s remarketing in action. And while it might feel like the internet is reading your mind, what’s actually happening is one of the smartest and most effective marketing strategies available to business owners today.

Remarketing ads focus on people who have already interacted with your brand—whether they visited your website, engaged with a social post, or even added something to their cart but didn’t check out. Unlike traditional ads that introduce your business to a cold audience, remarketing ads target warm leads—people who already know who you are and have shown interest in what you offer. And that’s why remarketing consistently delivers some of the highest ROI in digital advertising.

Why Remarketing Ads Work So Well

Think about it—most people don’t buy something the very first time they see it. Life gets busy, distractions happen, and sometimes they just need a little nudge. That’s where remarketing comes in.

By showing up again in front of someone who already browsed your site, engaged with your content, or considered making a purchase, you’re increasing the chances of turning that interest into a sale. Instead of spending ad dollars trying to convince new people that your offer is valuable, you’re investing in people who already believe in it—they just need a final nudge.

And the results? They speak for themselves. Just the other day, I spent $11 on a remarketing ad and made $470 in return. That’s not an everyday occurrence, but it perfectly illustrates why remarketing ads come with the best return on investment—because they focus on the people who have already taken a look at what you have to offer. Out of all the ads I’ve run over the years, remarketing has always come out on top.

How Remarketing Works

Remarketing ads work by tracking visitors to your website (or people who engage with your content) using a tracking pixel or code. When they leave your site without making a purchase, they get added to a custom audience list, and your ads start following them around the internet—on Facebook, Instagram, Pinterest, Google, and beyond.

Essentially, instead of showing ads to random people, you’re only targeting those who have already shown interest in your business. That means:

They’re already somewhat familiar with you.

They’ve already taken action, even if it was just browsing.

They’re much more likely to convert than someone seeing you for the first time.

That’s why remarketing ads don’t just increase conversions—they do so at a lower cost per conversion than cold audience ads.

Setting Up Your First Remarketing Ad

If you’re new to running ads, the thought of setting up remarketing might feel overwhelming, but I promise—it’s simpler than you think. Here’s a step-by-step breakdown to get started:

1. Install the Right Tracking Pixel

First things first, you need to install a tracking pixel (or tag) from the platform you’ll be running ads on. Facebook has the Meta Pixel, Google has Google Tag Manager, and Pinterest has its own Pinterest Tag. These tracking tools allow you to see who is visiting your site so you can retarget them with ads later.

2. Build a Custom Audience

Once your pixel is in place, it will start collecting data on visitors. Now, you can create custom audiences based on different interactions, such as:

People who visited your website in the last 30, 60, or 90 days.

People who added an item to their cart but didn’t check out.

People who engaged with your content (liked, commented, or shared a post).

People who watched a percentage of your video content.

3. Create a Compelling Ad

Remarketing ads don’t need to be flashy or complex—but they do need to be strategic. Since you’re targeting warm leads, your messaging should remind them why they were interested in the first place. Here are some approaches that work well:

Marketing. Just the word alone can feel overwhelming, right? There’s always something new, always another trend to chase, another algorithm to figure out. And if you’re anything like me, you’ve probably wondered, Do I really need to do all of this?

Here’s the truth: It’s not about doing everything—it’s about doing the right things. And often, the right things aren’t flashy. They aren’t loud. They aren’t even the things you see plastered all over social media. The magic? It’s in the small, quiet actions that compound over time and create real, lasting results in your business.

The Power of Small, Quiet Actions

We’ve been conditioned to think that success comes from going big, working harder, hustling longer. But here’s what I’ve learned after over a decade in business: Sustainable growth comes from consistency, not chaos. It comes from intentional, quiet steps taken over time—steps that don’t burn you out but instead build a foundation for long-term success.

Think about some of the most powerful marketing strategies: word-of-mouth, strong client relationships, a clear brand message. These aren’t things you “launch” in one day. They grow from small, intentional actions—like sending a heartfelt email to your audience, responding personally to a DM, or simply showing up with valuable content week after week.

The question is: What small, quiet actions are you taking today that will lead to big results tomorrow?

Small Actions That Have a Big Impact

Now, let’s get practical. What are the small but mighty moves you can make in your marketing? Here are a few that I swear by:

1. Writing Personalized Emails

You don’t need a massive email list to make an impact. What you do need is connection. Instead of just blasting out promotional emails, try writing like you’re talking to a friend. Share a personal story, offer something valuable, and invite conversation. That one email could be the thing that turns a reader into a loyal customer.

Recently, I added a Sunday series to my newsletter workflow where I check in on Sunday mornings, sharing some personal thoughts with my list. No sales, no pitch—just a cozy way to show up, connect, and offer something real. It’s my way of building relationships that go beyond business, and the responses have been incredible. Sometimes, the smallest, most personal actions create the biggest impact.

2. Engaging in One-on-One Conversations

In a world of automation and bots, personal connection is a marketing superpower. Reply to DMs. Send voice messages. Comment thoughtfully on someone’s post. These small actions make people feel seen, and that builds trust—the foundation of any great brand.

3. Creating Consistent, Valuable Content

Instead of trying to be everywhere all at once, focus on one platform and show up consistently. Maybe it’s a weekly blog, a short-form video series, or a podcast. When you commit to creating value in a way that feels natural to you, you attract the right audience without feeling like you’re constantly chasing visibility.

This year, I made it my focus to consistently blog, and it has transformed my content creation process. Having a structured space to share thoughts, insights, and experiences has made everything else—social media posts, emails, and marketing strategies—so much easier and more focused. Instead of scrambling for content ideas, I now have a steady flow of topics to pull from, reinforcing my brand message and deepening my connection with my audience.

4. Following Up With Past Clients or Customers

Most people focus on attracting new customers, but your best marketing strategy? Serving the people who have already said “yes” to you. A simple follow-up email to a past client can lead to a repeat booking, a referral, or a testimonial that brings in even more clients.

5. Refining Your Message

If you feel like your marketing isn’t landing, it’s not about doing more—it’s about getting clearer. Take time to refine your message so that when someone finds you, they instantly know what you do, who you help, and why it matters. Small tweaks in your messaging can lead to big shifts in how people perceive and connect with your brand.

The Mindset Shift: Less Hustle, More Impact

Here’s the thing: Marketing isn’t about volume—it’s about impact. You don’t have to be the loudest voice in the room to make an impression. You don’t need to do all the things, post all the time, or be everywhere at once. What you do need is to focus on the actions that truly move the needle.

So, instead of asking, What else should I be doing? try asking:

What small action can I take today that will build long-term trust?

How can I connect with one person in a meaningful way?

What message do I need to clarify to make my marketing more effective?

Marketing isn’t about the rush—it’s about the ripple effect. Small, quiet actions create movements.

Now, I want to hear from you: What’s one small, quiet action you can take today that will set your marketing in motion? Maybe it’s sending an email, replying to a comment, or brainstorming a content series that excites you. Whatever it is, start there.