For the longest time, I thought perfection was the goal. That if I could just get things right—the perfect caption, the perfect website, the perfect offer—then everything else would fall into place. But you know what I’ve learned? Perfection is a trap. It keeps us from starting, from growing, and from fully enjoying the process of building something we love.

I know I’m not alone in this. So many entrepreneurs get stuck in the loop of tweaking, refining, and second-guessing—so much so that they never actually show up. And I get it. It’s scary to put yourself out there when it’s not just right. But here’s the truth: your audience isn’t looking for perfection. They’re looking for you—the real, messy, behind-the-scenes version of you.

And that’s exactly why this year, I’m choosing to embrace progress over perfection. Here’s why you should too.

Perfectionism Holds You Back More Than It Moves You Forward

How many times have you stopped yourself from posting, launching, or sharing something because it wasn’t ready? Because you weren’t sure if it was polished enough, if it would resonate, if it would be good enough?

Perfectionism tricks us into believing that we need to wait until we have it all figured out before we take action. But the reality? Nothing gets better without action.

Think about your favorite brands, the people you admire, or the businesses you support. Are they perfect? No. But they’re consistent. They show up, they keep going, and they build trust because they don’t let perfection keep them on the sidelines.

Your Audience Wants the Real You

A while back, I ran a poll asking my audience what they preferred to see from me—polished, curated content or raw, behind-the-scenes moments. And you know what? The overwhelming majority wanted the real stuff. The messy middle. The work in progress. The honest moments.

Because that’s what makes us relatable.

We don’t connect with perfection; we connect with real people. And as much as we like to believe that showing up “perfectly” will make us more successful, it’s actually the opposite. People want to see the process, the struggles, the journey—because it makes them feel like they’re not alone in theirs.

You’ve been thinking about it, haven’t you? You’ve been eyeing Wordsmith, wondering if now is the time to finally take the leap and make content creation for your business easier than ever. Well, friend, consider this your flashing neon sign: YES. YES, IT IS.

And here’s why you need to act right now—because for a limited time, you can grab full access to Wordsmith for just $9.95/month… forever. Yep, you read that right. No price hikes. No surprises. Just an insanely powerful tool at an insanely affordable price.

But here’s the kicker: This deal vanishes on February 28th. After that? The price is going up, because—brace yourself—Wordsmith 2.0 is coming, and it’s getting a MAJOR upgrade.

What’s Happening on February 28th?

A huge Wordsmith update is dropping! Think of it like your favorite coffee shop announcing a new menu that’s about to change your morning routine forever.

New features, smarter AI, and a sleeker interface designed to help you create content faster, better, and with even more ease. It looks so good. I can’t wait for you to see it!

The price will be increasing, but here’s the good news: If you sign up now, you’re locked in at $9.95/month for life. (Yes, even as we add new features and upgrades. Forever-ever.)

Why Wordsmith 2.0?

Because content creation shouldn’t feel like pulling teeth. For me, writing has always been the heartbeat of running a business—the thing I’ve loved the most. Whether it’s crafting a blog post, sending out a newsletter, or showing up on social media, content has been my way of connecting, building relationships, and making an impact. Most people call it marketing, but I see it as something bigger: a way for entrepreneurs to show up as their true selves, tell their stories, and build communities.

That’s why I built Wordsmith. I wanted to create a tool that helps you show up authentically without spending hours staring at a blank screen. It should feel like having a personal copywriter in your back pocket—ready to whip up on-brand Instagram captions, blog posts, email newsletters, and website copy at the click of a button—so you can focus on what you do best: running your business and making an impact.

Content Prompt: “Sometimes, it’s the small wins that lead to the biggest changes—like [specific example of a small success your clients achieve]. These moments matter, and I’m here to help you create even more of them. Let’s get started!”

Copywriting Formula: Small Wins to Big Wins

Ever heard the phrase progress, not perfection? That’s exactly what this formula is all about—showing your audience that even the smallest wins are worth celebrating because they lead to major transformations.

Here’s how it works:

Start with a small win. Identify a small but meaningful success your clients experience early on when working with you.

Connect it to a bigger transformation. Show how these smaller victories build momentum and contribute to their larger goals.

Make it relatable. People love success stories they can see themselves in, so keep it personal and inspiring.

Call to action. Invite them to take the next step so they can start stacking their own wins.

Why it works: Success isn’t always about overnight transformation. By highlighting small wins, you make your audience feel like they can do this, too. It builds confidence, excitement, and trust in what you offer.

Wordsmith Instructions

Write a [Newsletter, Social Media, Blog] post that celebrates the small wins clients achieve when working with me. Highlight how these victories build momentum toward bigger transformations, and end with a CTA inviting readers to start their journey.

New to Wordsmith? Here’s the deal—Wordsmith helps you take content prompts like this one and turn them into polished, on-brand content in seconds. Whether you need a blog post, a newsletter, or social media captions, Wordsmith does the heavy lifting so you can focus on running your business.

How to Use This Prompt

Here’s how to make the “Celebrate the Wins” prompt work for your brand:

Think about the small wins. What’s something simple yet impactful that your clients experience when working with you?

Share the ripple effect. Show how that small win leads to even greater results over time.

Make it feel real. Use personal language, client stories, or real-life examples to create connection.

End with an invitation. Encourage your audience to take that first step toward their own success.