There it is—that little notification that someone unsubscribed from your list. Maybe you just hit send on a heartfelt email that you poured your energy into. Maybe it was full of value, a personal story, or a reminder about something you’re truly excited to share. You check the stats and see… someone opted out.

Cue that twinge in your chest, the voice in your head that whispers, Was it too much? Was I too much?

Let’s hit pause on that thought spiral.

Because friend? I’m here to remind you: unsubscribes are not the enemy.

They’re actually a gift.

You’re Not Alone in This

Someone I was working with recently told me how frustrating it was to send an email and instantly see people leave her list. And I get it. That initial reaction is so real. It can feel personal.

But here’s the shift I want you to take with you:

An unsubscribe isn’t rejection—it’s refinement.

It’s someone saying, “This isn’t for me right now.” And guess what? That’s okay. Because when you’re running a values-driven business and building a list that reflects your heart, you don’t need everyone. You need the right people.

The Positives Of Someone Unsubscribing

Here’s what happens when someone unsubscribes from your email list:

Your open rates go up because your audience is more engaged

Your click rates improve

Your deliverability score stays healthy

And most importantly? You get to serve a list full of humans who are actually excited to hear from you

Doesn’t that sound like a dream?

Think about it: every unsubscribe is one step closer to a more engaged, more aligned audience. It’s like pruning a plant. You’re not hurting it—you’re helping it grow stronger, healthier, more beautiful.

The Bigger Picture

When we cling to numbers—followers, subscribers, views—we forget the point of it all: connection.

You’re not building a business to reach the most people. You’re building a business to reach the right people. The ones who light up when your email lands in their inbox. The ones who hit reply to say “thank you.” The ones who buy, refer, and stick around.

Those are your people. And the more you show up as you, the easier it will be for them to find you.

So let them go. Let the unsubscribes unsubscribe. Let the unfollows unfollow.

Because when you stop trying to be for everyone, you start deeply serving someone.

A Gentle Reframe for the Next Time You Hit Send

The next time you send a piece of content—whether it’s an email, a post, or a story—and someone unfollows or unsubscribes?

Try saying this to yourself:

“I’m not here to be liked by everyone. I’m here to serve the people who need what I have.”

Content Prompt: Can I be real with you? My clients usually come to me feeling totally [common pain point]. It’s like they’re stuck in quicksand, spinning their wheels, and getting nowhere fast. But here’s the thing: after working together and [your service], they’re [specific transformation or benefit]. They’re not just surviving—they’re thriving. If you’re over feeling stuck, let’s flip the script together!

Copywriting Formula: AIDA (Attention, Interest, Desire, Action)

We’re using the AIDA copywriting formula this week, which stands for:

Attention: Start with empathy and a clear acknowledgment of your audience’s frustration

Interest: Share how your service or offer helps solve the problem

Desire: Highlight the real-life benefits or transformation they can expect

Action: Invite them to take the next step

This is a powerful formula for storytelling with structure. It lets your audience feel seen, shows them the way forward, and gently moves them toward saying yes.

Why It Works:

Let’s face it: people aren’t just looking for information—they’re looking for relief.

They’re looking for someone who gets it. Someone who can take that tangled ball of frustration and give them a clear thread to follow.

That’s why AIDA works so well—it mirrors the emotional journey your audience is already on.

Attention: It starts by acknowledging where they are. If you can name the feeling they haven’t even put words to yet, they’ll feel seen—and that’s when trust begins.

Interest: Next, you introduce your service not as the hero, but as the guide. You aren’t swooping in to fix everything; you’re showing them there’s a path forward, and you’re walking it with them.

Desire: This is where you show the transformation. Help them picture what life or business could feel like after working with you. Be specific. Be real. This part turns curiosity into hope.

Action: Finally, you lead them gently to the next step. Whether it’s booking a call, downloading a guide, or hitting reply—make it feel doable, supportive, and clear.

This isn’t about being pushy. It’s about guiding. It’s about creating content that doesn’t just speak at your audience but speaks with them—and invites them into something better.

When done well, the AIDA formula helps you tell a story that meets your audience right where they are—and lovingly calls them forward.

Wordsmith Instructions:

Use this week’s content prompt inside Wordsmith to craft an email, blog post, or social caption. Share a transformation story—one your clients experience often. Begin with the pain point, then move through the interest, desire, and action layers naturally.

New to Wordsmith? It’s a content creation tool built to help you sound like you and create content that actually connects. Drop in your details and weekly content prompt, and watch it build strategic, on-brand posts in seconds. Get started with your free trial by clicking here!

How to Use This Prompt:

Start with a pain point your audience deeply relates to

Introduce your service or offer as a way out

Show the transformation and how it changed your client’s life or business

End with a simple, encouraging CTA

For years, I’ve loved writing and blogging. It’s been my space to share, to teach, to document, and to serve. But something shifted for me recently—not in a dramatic, burn-it-all-down way, but more like a gentle tug. The kind of nudge you feel when something is ready to evolve. When something old wants to be […]