You might be wondering how to use pre-written Instagram captions for your business and if it’s possible to really create captions that work for your business. One of the most common questions I get from customers is: “Exactly how easy is it for me to tailor your Instagram captions to my business?”. That’s what one of my clients, Elise wanted to know, too.

But look what she has to say about using Wordsmith now:

“So happy I saw this on Pinterest! This whole platform is phenomenal, and the Instagram captions that come with it are so well done. I thought it would end up being short captions, but these captions are so much more than that. Plus, they are super easy to customize. I just started using it and already have planned out a whole month of content. (something that would typically take me more than a week to complete!) If you’re thinking about signing up – do it! ”

Reviews like this are why I love what I love offering this membership so much.

Let me show you how it works. You might get an Instagram caption like this one:

Pre-Written Instagram Caption Example:

“[Insert product or service/feature] is one of my very favorites. Why? Well, because [insert details of why you love helping clients with this product or service]!

As one recent [client/customer] said in a review, [insert some kind words from a review specific to this product.]

If you’re been interested in [Buying/hiring] then be sure to click the link in my bio to learn more!”

And here are three examples of how three very different companies could customize it to make it perfectly suit their business:

PHOTOGRAPHER:

Using Personal Tone/ Selling Service

Motherhood portrait sessions are one of my very favorites. Why? It allows me to document mothers with their little ones and create keepsake portraits they get to look back on for a lifetime.

As one recent client said in a review, “I will cherish these portraits forever. The way you captured us on film will forever be one of the greatest gifts. I’m not often in photos, and I love that I have so many beautiful photos together.”

If you’ve been interested in booking a session with me, then be sure to click the link in my bio to learn more!

SOLLY BABY WRAP

Using Business Tone/ Selling Product

Our original Baby Wrap is one of our very favorites. Why? Well, because it lets mothers enjoy hands-free babywearing in our buttery soft fabric while increasing connection and reducing infant crying.

As one recent customer said in a review, “I absolutely LOVE this wrap! So happy with the purchase. It’s so soft and holds my infant in place snug. I can get so much done around the house while comforting my little one.”

If you’ve been interested in buying one for you and your little one, then be sure to click the link in our bio to get 30% off your next order!

And one last caption for fun. As I’m sitting at my desk sipping on my Athletic Greens, why not use them as an example?

Writing a blog post can be very rewarding, but it can also be time-consuming and daunting if you’re not sure how to go about writing one that will keep readers engaged. These 7 tips for writing a great blog post will help you get started on your next blog piece, whether it’s informational, personal, or promotional in nature. The tips below are designed to help you develop new blogging skills, grow your current audience, and make more money from blogging overall.

KEYWORDS

When writing your post, think about what keywords and key phrases people might use to find your post in search engines. Then include those terms. Every time someone searches Google using one of these terms, they will see your page in their results. Make sure you’re using SEO-friendly language, too: make sure each sentence is between 15 and 25 words long (Google’s sweet spot), and focus on providing value to your readers. 

TITLE

Keep your title clear and easy to understand. Use important keywords or key phrases to help your website show up in search results. Make sure that you are targeting keywords on a page-by-page basis; that way you get better visibility within search results. Stay concise: Use crisp, clear language in your posts so people can understand them without spending time decoding them.

CREATE AN OUTLINE

One of the most important things to consider when writing is outlining. It will help you organize your thoughts and keep you on track. It’s easier to write an entire piece if you know where you’re going beforehand. So create an outline using whatever method works best for you, whether it be bullet points or mind mapping. Just make sure it’s comprehensive enough that when you begin writing, you don’t feel lost or unsure about what direction to take in each section.

BEST BLOG POST LENGTH

Depending on your goals, you’ll likely have different word-count guidelines to follow. While most posts fit somewhere between 500 and 1,500 words. Set your own benchmarks by keeping in mind what makes sense for readers based on the topic. If you find yourself consistently writing longer pieces, consider breaking your articles into smaller articles.

WRITE A GOOD FIRST SENTENCE 

A good first sentence can hook readers and get them excited about reading your article. To start off your post, set a scene or grab attention with an interesting quote. If your blog post will educate them on something, explain to them the importance of learning about what you’ll be writing about. Keep it simple; make sure that it’s relevant to your content and fits in with your topic.

BONUS TIP: It’s also a good idea to include your keyword, key phrase, or title in your first paragraph.

There’s no question that social media can be a big help to your business, whether you’re trying to reach current customers or target new ones. There are also many people who say that social media takes up too much of their time, and they don’t feel like they get enough out of the time they spend on it to make it worthwhile. Here are five tips for spending less time on social media without missing out on all the great benefits as a business. These are the same tips I follow when it comes to all my businesses; Modern Market, Wordsmith & The Essential Studio Manager.

THE IMPORTANCE OF USING SOCIAL MEDIA AS A BUSINESS

We live in a digital world. Most people use social media, so if you’re trying to grow your business, you have to be where your customers are: on social media. But there’s more to it than that. It’s no longer enough to just have a Facebook page and hope for people to like it and engage with it—you actually need content and strategies, or you risk losing valuable leads. Take some time out of your day and design a plan that will allow you to maximize your presence without wasting all of your time (or missing out on opportunities). 

WHY YOU NEED AN ONLINE PRESENCE 

There are plenty of reasons why businesses (and individuals) create social media accounts. It’s a way to share content with your audience and spread your business’s name, establish yourself as an expert in your field, network with other businesses or people in your niche, even find a new employee. However, if you’re struggling to keep up with social media while running a business (particularly if you work solo), then it might be time to evaluate how much time you spend on these platforms and how you can still get all the benefits of using social media, without having to spend so much time on social media.

CREATING CONTENT PILLARS

Content pillars are a core component of every successful social media strategy because they take the guesswork out of what to post, making it easy for you to stay on target and have fun with your content. Pillars are relevant topics and themes that keep your audience engaged. The content pillars I’ve always built my content around is: 

1. Personal 
2. Educational 
3. Promotional 
4. Engaging 
5. Passion

Depending on what kind of business you have, you could adjust these content pillars, or change them to something more specific that your audience enjoys.

CREATING CONTENT AHEAD OF TIME 

Write out a schedule for content creation and stick to it. Schedule your social media posts several days or weeks in advance. Utilize tools like Hootsuite, Buffer, or Later to plan content in advance and save yourself time. These apps allows you to create a queue of pre-written posts, which you can then schedule at different times over an extended period of time. This way you’re not having to do all the work on the go and can dedicate one day to plan and schedule all your content. 

TIP: Just because you automate your posts doesn’t mean you can get away with not showing up online. I try to schedule my posts but then push the notification to my phone so I can post it manually and engage during the best time. Which is typically shortly after posting.

SHOWING UP AND ENGAGING WITH YOUR AUDIENCE

Let’s not forget one of the most important ways to participate in social media is to simply show up. Engaging with your audience requires you to use social media as a place for interaction and presence, even if it doesn’t directly lead to sales or customers. Using it only for promotion means you’re missing out on half of its value. Let’s not forget what makes social media great. It’s a place you can connect. Although I’m all for planning ahead and scheduling my posts in advance, one thing I won’t ever miss (or outsource) is the opportunity to show up and connect with real people.