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The JOURNAL

Do Not Delete

Content Prompt: “Feeling stuck trying to figure out [specific problem]? With [your service], you can skip the guesswork and start seeing results. I’ll show you exactly how to [specific solution]. Let’s get started!”

Copywriting Formula: Problem-Solution

Let’s be honest—there’s nothing more frustrating than feeling stuck, spinning your wheels, and getting nowhere. The Problem-Solution formula gets straight to the heart of that frustration. It starts by saying, “Hey, I see you. I get it.” Then it offers a way forward—a clear, actionable solution that makes everything feel possible again.

Here’s how it works:

Problem: Start by naming the struggle your audience is facing. Show them you understand their challenges and how hard it’s been.

Solution: Now, here’s where you bring the light! Show them how your service solves that problem. Make it clear, simple, and doable.

Call to Action: Finish by inviting them to take action—whether it’s signing up, booking a call, or trying your product. Let them know you’re ready to help them move forward.

Why it works: When your audience sees that you understand their struggle and have the solution, you build trust. And trust? It’s the secret sauce that makes them say, “Yes, I’m ready to do this.”

Wordsmith Instructions

Write a [blog post, social media caption, newsletter etc.] that highlights a specific problem your audience faces and shows how your service solves it. Use clear, actionable language and end with a CTA that invites them to stop guessing and start making progress. [Then enter the content prompt from above].

How to Use This Prompt

Here’s how to make the “No More Guesswork” prompt your own:

Start with empathy. Begin your post by naming the frustration your audience feels. Let them know you understand what they’re going through.

Present the solution. Show them how your service is the answer they’ve been looking for. Use clear, relatable language that makes it easy to see the value.

Make it actionable. Give them a step to take right now—whether it’s clicking a link, signing up, or booking a call. Keep it simple and inviting.

End with encouragement. Remind them that progress is possible and that you’re here to help every step of the way.

Information Needed About Your Business

To make this prompt work like magic, get clear on these details:

What specific problem does your audience struggle with? Think about the challenges that keep them up at night.

How does your service solve that problem? Highlight what makes your approach unique and effective.

What transformation can they expect? Paint a picture of what life looks like after working with you.

What’s the next step they should take? Be clear and direct about how they can get started.

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Meet Sarah. She loved running her business—she was passionate about her work and adored her clients. But when it came to showing up online to attract new clients? That was another story.

Sarah often found herself staring at a blinking cursor, feeling the pressure to come up with something clever or engaging to post.

The truth? It was easier not to say anything at all.

She didn’t know what to share, how to sound authentic, or how to actually attract the kinds of clients she dreamed of working with. And honestly? I get it. Sarah was amazing at connecting with people face-to-face—her clients loved her, and her passion for what she did was so clear when you met her in person. But when it came to the online stuff, she felt completely lost. Social media, her newsletter, her blog—they all kind of fell by the wayside. Not because she didn’t care, but because every time she sat down to write, she felt stuck.

Taking the First Step

One day, a friend mentioned Wordsmith, raving about how it had completely transformed their content strategy. Sarah figured, Why not? She signed up, not really expecting much, but hopeful it might help her get a handle on her content and give her a ilttle direction.

When Sarah logged in for the first time, she was blown away. Not only did she see captions that were ready to be posted, but for the first time, she could visualize what a fully planned month of content would look like. As a big-picture thinker, I’ve always believed in creating a long-term strategy for business success. When it comes to my business, I thrive on thinking ahead. I love mapping out where I want to go and creating a plan to get there.

That mindset is something I built right into Wordsmith. And it’s something a lot of my clients love, especially those who aren’t naturally drawn to thinking so far ahead.

For people like Sarah, who preferred to focus on the day-to-day, having that year-long overview was a revelation. She could finally see how all the small pieces came together to form a cohesive strategy. It wasn’t just about posting for the sake of posting anymore; it was about sharing with intention and working toward a larger goal. She could see how all the pieces fit together and how each post and email worked toward a bigger goal. Suddenly, content creation felt purposeful and exciting instead of overwhelming.

The Moment It All Clicked

Suddenly, it made so much sense. The idea of posting on the go or waiting for inspiration to strike? That was left in the past. For Sarah, having a clear plan—with captions that felt professional yet authentic—was a game-changer.

She could see how everything connected: how her social media posts could lead to more inquiries, how her emails could nurture relationships, and how a consistent online presence could establish her as a go-to expert in her field. For the first time, she wasn’t just winging it—she had an actual strategy.

Sarah started using Wordsmith’s captions and templates right away, customizing them to reflect her voice. The best part? She didn’t have to do it alone. Wordsmith’s tools made it easy to plug in her ideas, tweak the language, and make everything feel like her.

Here’s what Sarah had to say:

“Before Wordsmith, I felt so overwhelmed by the idea of content creation. I knew I needed to show up online, but I had no idea what to say or how to say it. Wordsmith changed everything. The captions and content plans gave me structure and confidence, and for the first time, I actually enjoyed creating content. My business feels more aligned, and I’m connecting with the right clients—the ones I’ve always wanted to work with.”

Why Wordsmith Works

Sarah’s story isn’t unique—and that’s exactly why Wordsmith was created. It’s not about reinventing the wheel or spending hours crafting the perfect caption. It’s about giving business owners the tools they need to share their message authentically and strategically.

With Wordsmith, you don’t have to start from scratch. You get access to:

Professionally written captions that sound authentic and approachable.

Monthly content calendars to help you plan with purpose.

A bird’s-eye view of an entire year of content strategy.

And the best part? It all feels doable—because it is.

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Let me set the scene: it’s 6:30 a.m., the house is still quiet… for about five more minutes. My coffee is brewing, my brain is starting to boot up, and I’m savoring the calm before the beautiful chaos begins. But here’s the thing – working from home as a mom? It’s not all pretty desks and filtered Instagram moments. It’s snack requests and client emails, homeschool lessons and laundry piles, and a whole lot of figuring it out as I go.

I’ve been working from home for over a decade, and let me tell you, it’s been a ride. There’s been a lot of trial and error, a lot of spilled coffee and missed deadlines, and a lot of growth… both for me and my kids. Our current routine? It’s what works right now (emphasis on “right now”), but trust me, it’s been through many iterations over the years.

Mornings: The Calm Before the Storm

Our day kicks off around 6:30 a.m. because, in our house, we raise early risers. (I haven’t figured out to get them to sleep past 7). The coffee gets poured, the little ones start stirring, and by 7:00, we’re in full swing. Breakfast happens somewhere between pancakes and chaos, and by 8:00, my husband heads to his barn office for work. Yes, he has a sanctuary of peace out there while I hold down the fort inside.

My older two kids, 16 and 12, head upstairs to the homeschool room to dive into their lessons. They’ve reached that beautiful age where they’re largely independent, but the little ones? My 4- and 5-year-olds are my shadow. My little sidekicks. They’re in the magnet tile phase right now (bless those colorful little lifesavers), so I’ll tidy up the house while they build elaborate towers that… inevitably collapse.

I’ve learned a little trick: starting the day with a clean slate makes everything feel lighter. Beds made, laundry started, counters wiped down. I’d love to sit down with my coffee first thing in the morning, but trust me, having a tidy house sets the tone for a better day.

Mid-Mornings: Controlled Chaos

By mid-morning, we’re usually knee-deep in all the things. The little ones might be helping me collect eggs from the chickens (a favorite task) or chopping veggies for lunch. Is it faster if I do it myself? Sure. But seeing their little faces light up when they’re “helping” makes the extra time worth it.

Around 10:30, I’ll try to sneak in a little work. Keyword: try. Whether it’s answering emails, writing, or planning projects, it’s usually done in five-minute increments between snack requests and sibling disputes. But that’s just part of it. The workday looks different when you’re a mom, and that’s okay.

Lunch Breaks and Reset Moments

We pause for lunch at 12:00, and by then, the older kids are finishing up their homeschool work and getting ready to head to the horse farm. It’s their happy place, and honestly, I’m grateful they have it. The house quiets down for a bit, and I take the chance to reset – clean up the kitchen (again), play with the little ones, and maybe even sit down for a moment.

Afternoons are when I get the bulk of my work done. I’ll set up at the dining room table with my laptop while the little ones play or nap. It’s never uninterrupted, but it’s my most productive stretch of the day. Deadlines are met in between building block towers and making yet another round of snacks. This is the season I’m in, and I’ve learned to embrace the ebb and flow.

Evenings: Family Time and Fitness

By 4:00, we start prepping dinner together. The little ones love to help, so I’ll hand them simple tasks like stirring or setting the table. One of their favorite things to play is that we’re running a restaurant, so I try to give it my best shot at running my very own Hell’s Kitchen.

My husband wraps up his workday by 5:00, the older kids return from the farm, and we all sit down for dinner. It’s my favorite part of the day – a chance to connect, laugh, and hear about everyone’s day.

Our evenings usually end at the gym. It’s a non-negotiable for us as a family. The kids’ play area is a dream for the little ones, and my husband and I get time to focus on fitness and unwind. We’ll squeeze in a treadmill run and end the night relaxing in the hot tub. By the time we’re back home, it’s 8:00, and bedtime for the little ones is in full swing.

The Truth Behind the Instagram Grid

Here’s the thing: working from home as a mom isn’t glamorous. My days don’t look like an Instagram highlight reel, and I’ve come to accept that. Most days, I’m juggling too much, feeling stretched thin, and wondering if I’m doing enough. But then, there are moments… the quiet bedtime snuggles, the impromptu dance parties, the “I love you, Mom” that makes everything worth it.

I remind myself often: this is a season. One day, the little ones won’t need me every minute. One day, the house will stay clean. One day, there will be uninterrupted hours for work. But today, I’ll take the chaos, the noise, and the beautiful mess because I know I’ll miss it when it’s gone.

If there’s one thing I’ve learned, it’s this: give yourself a little grace. Every family’s rhythm is different, and what works for me might not work for you. That’s okay. The beauty of working from home is the freedom to create a life that fits your values, your passions, and your family’s needs.

So, to my fellow moms juggling work, kids, and life: you’re doing enough. Give yourself credit for the big wins and the small ones, and remember that the messy moments are often the most meaningful. And if you’re still figuring it out? Welcome to the club. We all are.

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