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Yesterday’s flood of responses to my post was a wake-up call: people are feeling exhausted. Exhausted from relying on social media to keep their business running. Exhausted from the relentless content creation treadmill they are running on. Exhausted from feeling invisible and unheard in all the noise online. Exhausted from pouring their time into a platform that no longer values them.

But beneath the exhaustion lies fear—the fear of not knowing any other way to connect with clients and drive sales andkeep their business going.

I spent the better part of yesterday reading the heartfelt replies from fellow entrepreneurs echoing the samesentiment that landed in their inboxes. And let me tell you, it got me fired up.

There’s no doubt in my mind that change is not only possible but long overdue for a lot of us. 

Because, while we’re talking about social media for business, let me tell you, from firsthand experience, just how deeply entrenched social media had become in my life—and how liberating it felt to finally break free from it all.

So today, I want to peel back the curtain a bit more, sharing what I’ve done and the steps I’m taking, and maybe it willinspire you to make similar shifts.

First up….

Deleting Social Media Apps.

If you’re ready to step away from the social media frenzy for your business, it doesn’t necessarily mean wiping your accounts off the face of the internet. Start by kicking those apps off your phone. 

Why? Let me break it down:

ONE: Sure, you can still access your business accounts from your computer. But removing those apps from your phone disrupts that mindless scrolling cycle.

Those apps are designed to keep you hooked, and by eliminating them from your phone, you reclaim control without having to pull the plug on all your accounts at once.

TWO: Think of your social media presence more as a placeholder for your business in the digital realm. I don’t plan on returning to regular posting, but I know potential clients are still stumbling upon me there and can easily be redirected to my website.

This shift is a powerful step toward reclaiming your time and your focus. You’d be amazed at how much lighter you’ll feel with these changes in place.

Plus, if you’re not 100% ready to remove it completely, this can allow you to continue posting without needing to have any of the apps on your phone.

Now, onto the most crucial step: Imagining a Social Media-Free Marketing Strategy. 

Take a moment today to envision what your marketing strategy would look like without social media in the picture.

If you’re anything like me, you’ll feel a rush of freedom as you realize just how much time you’ve reclaimed. You might also realize just how time consuming social media was to begin with.

Bid farewell to the never-ending content creation cycle and say hello to the work that truly lights you up, and the reason you started your business in the first place!

That alone should have you jumping with excitement.

This shift means MORE TIME to pursue what lights you up. More time to cherish the everyday moments with your loved ones, uninterrupted by social media’s noise.

And lastly, consider alternative marketing avenues. For me, my email list is at the top of that list. Having a direct line to my audience is invaluable for my business.

The fact that you’re reading this email right now speaks volumes. I didn’t need to dance to the algorithm’s tune to reach you today—all I had to do was hit send and land in your inbox.

Of course, there are countless other ways to market your business.

Remember, businesses thrived long before social media came into the picture. It’s time to get creative and explore what that might look like for you.

So take some time today to ponder where you want to direct your marketing efforts if your social media is taking a backseat.

I’ve been on this journey for a while now, and let me tell you, it’s not only possible—it’s incredibly fulfilling. 

If you’re sitting there thinking it’s impossible to run a successful business without being shackled to social media, I’m here to show you otherwise.

As always, if you have any questions for me just hit that reply button. I read and respond to every single email I get and absolutely love and welcome continuing this conversation. 

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Curious about how a simple mailing list can transform your business? Well, you’re in for a treat! Here are the email marketing strategies I used to grow my list from ZERO to over 100,000 incredible humans – just like you. And trust me, it’s not just a story of numbers; it’s about mastering email marketing strategies to build genuine relationships, facing challenges head-on, and embracing every lesson learned.

Beginning Your Email Marketing Journey: Essential Strategies

Oh, those early days! Remember when you first stepped into something brand new, and it felt like wandering through a maze without a map? That was me, stepping into the world of email marketing. Eager to grow my list using effective email marketing strategies, I initially felt like I was fumbling in the dark. Everywhere you turn, people talk about the importance of email marketing strategies in building your list, but it’s like there’s a secret handbook no one’s sharing.

Unlike the world of social media, where everything is out there for you to see and learn from, email marketing felt like a closed door. It was this private, elusive world, and here I was, standing on the outside, full of dreams to build my list but clueless about where to start.

What do you say? What do you write? How often do you reach out? These questions swirled in my head, just as they probably do in yours. Believe me, when I first dipped my toes into these waters, I was right there with you – filled with questions and a heart full of hope, trying to find my way. But, oh, what a journey it’s been!

The Art of Crafting Your Email Marketing Voice

In the early days, I grappled with what to say. Most of my emails were heavily promotional, pushing my digital products and services. It was what I saw most companies doing (think about the hundreds of emails that land in your inbox each week), and I thought it was the way to go. But something didn’t feel right. I wasn’t enjoying the process. It felt more like a sales pitch than a genuine connection. That’s when realized that while marketing and sales knowledge are important, what I truly craved was a personal, authentic connection with my audience. So, I decided to shift my focus from selling to serving. This wasn’t just a change in strategy; it was a change in mindset. It completely went against the grain of what others were doing, but I didn’t care. It felt right.

Embracing Authenticity in Your Email Marketing Approach

This shift to focusing on serving rather than selling was the turning point for me. Suddenly, writing emails became a joy. It was no longer about what I could get, but about what I could give. This approach resonated deeply with my subscribers. They could feel the authenticity, the shift from transactional to relational. It was this authenticity that supercharged the growth of my list. More than just growing numbers, I was nurturing real connections.

Creating Heartfelt Content: A Key Email Marketing Strategy

The real turning point came when I realized it’s not just about sending emails; it’s about connecting. I began sharing more than just updates – I shared life lessons, failures that turned into stepping stones, and little victories that felt huge. Every email became a piece of my heart, sent out into the world with hope. And guess what? That hope came back to me, tenfold, in the form of engaged, passionate subscribers who resonated with my words.

The Role of Irresistible Freebies in Email List Growth

One word: Freebies. But not just any freebies. I’m talking about those heart-crafted, value-packed gems that people can’t resist. Whether it was an insightful e-book, a helpful guide, or a set of beautiful templates, each freebie was a token of my appreciation for their time and inbox space. It was my way of saying, “Hey, I see you, I appreciate you, and I’m here to add value to your life.”

But here’s our little secret: I optimized the sharing of personal resources that had a significant impact on my business. Utilizing Flodesk was a game-changer for me. It made creating and distributing opt-ins for my resources incredibly straightforward and effective. The ease of designing eye-catching, engaging opt-ins allowed me to get my resources in front of more people, without the headache. 

And trust me, when you’re using a platform that automates the whole process for you, it becomes much easier to grow your list.

And then there’s Pinterest – an absolute powerhouse. Unlike traditional social media platforms, Pinterest works like a search engine. So, when someone search for a business planner, guess whose shows up? Yep, mine! The beauty of Pinterest is that you don’t need a massive following to get your content seen by the right people. This aspect was crucial, especially when starting from scratch. It meant that growing my email list became a lot more feasible, even without a large social media presence to begin with.

Using these tools, I was able to connect my free resources with those who needed them most. It wasn’t just about giving something away for free; it was about providing real, tangible help. This approach didn’t just add to my email list – it built a community of engaged, grateful individuals who found true value in what I had to offer.

Unlocking Email List Growth: Proven Email Marketing Strategies

In my own experience, a few key email marketing strategies have been instrumental in not only increasing the numbers but also in cultivating a list brimming with engaged, interested subscribers. Now, I’m excited to share these tried-and-tested techniques with you. These are the strategies that have made the most significant impact for me, and I believe they can do the same for your list. Whether you’re just starting out or looking to expand your existing list, these tactics are all about creating genuine connections and providing value that resonates with your audience. Let’s dive into these game-changing strategies and explore how you can use them to grow your email list effectively.

Captivating Freebies:

Everyone loves a good freebie, especially when it’s packed with value. Think about what your audience would find irresistible – an ebook filled with insider tips, stunning presets for photographers, handy printables, or comprehensive lists that simplify their lives. Offering these free digital downloads in exchange for an email sign-up is a fantastic way to grow your list. It’s not just about giving something away; it’s about showing your audience the kind of value they can expect from you.

Discounts for First-Time Shoppers:

Encourage newcomers to take the plunge with a special discount on their first purchase. This is a classic, yet effective way to turn casual browsers into subscribers and customers. It’s a small gesture that can lead to a lasting relationship, showing them that their decision to engage with your brand is valued and appreciated.

Personalized Price Lists for Potential Clients:

If you’re in a service-based industry, sharing a tailored price list can be a powerful tool. It’s more than just a list of services and prices; it’s the beginning of a personalized conversation with potential clients. When you attach this information to your email sign-up, you’re not only providing valuable information but also opening the door to further engagement.

Interactive Content:

Engagement is key, and interactive content is a fun way to achieve it. Create quizzes, polls, or surveys that not only entertain but also provide insights into your audience’s preferences and needs. This approach not only encourages sign-ups but also enhances your understanding of your audience, allowing you to tailor future content and offers.

Hosting Free Online Workshops or Webinars:

This is a powerful way to demonstrate your expertise and offer real value to your audience. Choose a topic that resonates with your audience’s interests or pain points, and provide actionable insights. In exchange for this valuable content, participants can sign up for your email list. This approach not only boosts your list but also establishes you as an authority in your field.

The Unmatched Value of an Email List

Let’s turn our focus to the powerhouse of digital marketing – the email list. You might wonder, with all the social media buzz, why focus so much on an email list? Well, let me share some enlightening stats and insights.

First off, did you know that for every $1 spent on email marketing, the average return is a staggering $42? That’s an ROI that’s hard to ignore. In a digital landscape flooded with various marketing strategies, email consistently delivers a return that can transform the way we do business.

But beyond the numbers, there’s the power of having direct access to your audience. Unlike social media, where algorithms can change overnight and impact your reach, your email list is yours. It’s a direct line to your audience, unfiltered and unaffected by the whims of social media platforms. This means that you’re not just another post in a crowded feed, but a welcomed guest in someone’s inbox.

Moreover, email allows for personalized and targeted communication. You can segment your list based on interests, engagement levels, or purchase history, tailoring your message to resonate more deeply with different groups. This level of personalization is a game-changer, fostering a stronger connection with your audience. 

Now, here’s my question to you: What’s your story, and how can you use it to connect with others? How can you create content that touches hearts and opens doors to genuine conversations?

Growing an email list is more than a numbers game. It’s about building a community, one email at a time. So, start with your story, be consistent, and most importantly, be authentically you. Because when you speak from the heart, the world listens.

P.S. Remember, your voice has power, your story matters, and there’s someone out there waiting to hear what you have to say. Start today, one email, one connection at a time.

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Have you ever felt the tug between the joy of the holiday season and the demands of your entrepreneurial journey, pulling at the strings of your heart as you navigate the balance between personal joy and business growth?

The sparkle of twinkling lights, the sweet scent of homemade cookies filling the cozy corners of our homes, and the laughter that echoes through the chilly air as families gather… the holiday season has a magical way of sweeping us off our feet. 

Yet, in the whirlwind of this beautiful time, there’s a storm that brews for many of us entrepreneurs—the storm of sales, discounts, and the never-ending quest for the Black Friday bonanza. 

It’s a season where the clatter of keyboards preparing for the next sale often drowns the heartwarming family time with our loved ones. It’s a paradox, really. A time meant for togetherness often pulls us in a tug-of-war between business gains and heartstring moments.

Having worn the entrepreneur hat for over a decade, I too, was caught in this storm for years. 

Each year as the holiday season approached, no matter how much I tried to plan ahead, it brought along a flurry of to-dos. Prepping for sales, strategizing for the maximum reach, and tailoring the perfect pitch. The days leading to Thanksgiving all the way through the New Year became a marathon of managing business campaigns while trying to steal keepsake moments with my family. If you have a business, you know exactly how much time goes into your business this time of year.

As the holiday season rolls around, most of us think about a few special days scattered between October and December. But for small business owners, it’s a whole different experience. It’s not just about a few days; it’s about weeks, even months of prep work, sticking to timelines, and rolling out launches.

The holiday season practically morphs into a busy season.

Every day counts as we gear up for those key dates. It’s all about tapping into the holiday cheer to keep our business engines running smoothly, making the most of the holiday rush.

The allure of ringing cash registers (or should I say, the ‘ka-ching’ of the online cart) with each sale was exhilarating. Yet, amidst the chaos of sale signs and discount codes, my heart yearned for the simple joy of baking pies with my kids, crafting salt dough ornaments, and the laughter that filled the room as we’d all decorate the Christmas tree together without needing to also check my phone and make sure all the things for my business were running according to plan.

The businesswoman in me reveled in the success of thousand-dollar sale days, yet the mom in me craved the warmth of calm evenings spent as a family.

Over the years, the question that echoed through the silence of the night was;

“Is it truly worth it?”

The scale seemed to tip in favor of heartfelt moments over fleeting financial gains. And so, I decided to unwrap a different gift—the gift of presence.

My holidays have since taken a serene turn. The frenzy of sales has faded, making way for cherished moments that are priceless. Yes, the entrepreneur in me still nudges towards making a quaint offer or a modest discount, but without the clamor and clash of the big sale days. 

And guess what? 

This newfound calm has brought a clarity that resonated with my clientele too. 

Amidst the deafening noise of sales pitches that flood inboxes during the holidays, a gentle, heartfelt message stood out, creating a bond beyond just a seasonal sale.

As you gear up for the holiday hustle, maybe you’ve found yourself asking the same questions.

Perhaps you’re looking for a better way to spend the holidays. Reflecting on what the spirit of the season truly means to you. 

Ask yourself, does the temporary triumph of a sale outweigh the timeless treasure of togetherness?

Are the discounts you offer a true reflection of the value you provide?

Remember, your worth is not determined by a seasonal sale, and the relationships you build with your clients will outlast any fleeting discount.

Lastly, I’ll leave you with some ideas on better navigating this upcoming holiday season. To those who choose to slow down, and those getting ready to dive in the hustle of holiday sales, I hope you can do it in a way that allows you to enjoy both those simple moments in your personal life, and the exciting ones in your business.

Take Time to Reflect 

As you gear up for the holiday hustle, I invite you to pause and ponder. Reflect on what the spirit of the season truly means to you. Ask yourself, does the temporary triumph of a sale outweigh the timeless treasure of togetherness? 

Assess Your Value

Do the discounts you provide accurately represent the value you deliver? Keep in mind, a seasonal sale doesn’t define your worth, and the bonds you form with your clients are more enduring than any temporary discount. While big sale days are exhilarating, many business owners are on a quest for consistent, long-term growth.

Practice Mindfulness

In the midst of the hustle, take time each day for mindfulness. Whether it’s a quiet morning coffee before the day begins, a short walk, or a moment of gratitude— these small practices can help keep you grounded and remind you of the bigger picture beyond the sales and revenue.

Purposeful Planning

If you decide to partake in the sales season, ensure you plan ahead. Schedule all your posts, newsletters, and marketing materials well in advance. This foresight allows you to be truly present in cherished holiday moments without the worry of business tasks awaiting you. In the years when I hosted large (and very successful) sales, my preparation ahead of time was key. By pre-planning and pre-scheduling every detail, I could step into the holiday spirit wholeheartedly. It still requires a lot of time and dedication, but getting it done before the holidays did make it a little easier for me to enjoy family time without being pulled away. 

Delegate and Trust

You don’t have to carry the business burden alone. Delegate tasks to your team or consider outsourcing certain activities. Trusting others to handle aspects of your business not only eases your load but also empowers your team. It allows you to free up some time to enjoy the holiday season while ensuring your business continues to operate smoothly. 

The Wordsmith Membership comes with pre-written captions ready at your disposal, including hundreds of promotional and sales captions tailored for various holidays; a chunk of your marketing efforts is already sorted. The best part? You can use these captions for social media or use them in your email marketing. This not only alleviates the pressure but ensures that your business messaging stays sharp and engaging even amidst the holiday rush. My hope is that the content we create for you allows you to breathe a little easier and savor the holiday spirit while keeping the business wheels turning smoothly.

As I now soak in the joy of simply being — being a mom, a wife, a daughter, and a friend during the holidays, I leave you with this – How can you unwrap the gift of presence this holiday season in a way that honors both your personal happiness and your entrepreneurial goals?

As you think about this, remember the best gift you can give to your loved ones and to yourself is the essence of your undivided presence. And trust me, the magic that unfolds in those moments is the kind that no sale can ever match. 

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Let’s play a little game… Imagine a day, an ordinary day, where your to-do list has room for just three tasks. Only three, no more. Which would you choose?

Hold that thought.

Now, paint this picture a shade more real. These three tasks stand between you and:

• A laughter-filled family stroll
• Your cherished friend’s birthday joy
• The tender ritual of bedtime stories
• Or the pure joy of sinking into your favorite nook after a week’s hustle

Or maybe the most important thing for you to do today is to clearly list your most important tasks and finish them. 

When I wrote the first chapter of my entrepreneurial journey, it wasn’t to tether myself to a never-ending cycle of tasks. We crave success, but at the heart of it all, isn’t it about carving out moments of joy and freedom?

Whatever your motivation for starting your business, most of us didn’t begin so that we could become enslaved to our companies. 

So I want you to genuinely ask yourself, what do you ACTUALLY need to get done so that you can feel comfortable enough to enjoy your time outside of work? 

We often say, “Work hard, play hard,” but isn’t it all too tempting to blur those lines?

Your wealth isn’t merely a number, it’s the moments stitched in time. And without a little map of daily whispers, we risk trading life’s melodies for endless beats of business chores.

Entrepreneurship? It’s like a captivating book; each page beckons, but you’re the author, the master of where the story leads. So what are today’s headlines? Frame them, break them into heartfelt verses, and write them down.

When my home echoed with two more giggles, every moment felt richer. A day split between home-schooling lessons, stirring love into recipes, and weaving dreams into business threads. The late afternoon sun often finds me behind my desk – but it wasn’t always so. Time evolved, and I adjusted my sails.

Here are ways I’ve prioritized my business goals:

• Identify your most important business tasks and prioritize them.
• Make sure your goals align with your values and long-term vision.
• Consider delegating or outsourcing tasks.
• Seek support and guidance from others when needed.

The balance between dreams and daily duties is similar to a well-coordinated dance, full of intent, passion, and grace.

A notable step in my routine is the offering of my Wordsmith Membership. By crafting written content for my clients, I help ease their load, allowing them the freedom to focus on what they love.

 It’s about cherishing those “insignificant” moments. Those morning muffins, the steam off a coffee mug, or whispered stories under starry quilts. These are the melodies of my life. And ensuring my business thrums in harmony allows me to hold them close. 

It’s about clarity, priorities, and embracing those moments that truly craft our stories. And just as I navigate my chapters, so can you.

Your story, your song.

How does today’s verse go?

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Since I want to share the whole process, I’ve decided to include the newsletters I sent out. This initial email was simply for me to get a feel for if there was any interest in doing this from my audience. It’s really easy to jump into new ideas, but if you already have an established audience, it’s so incredibly helpful to simply ask, “Is THIS something that would be interesting to you?”.

By opening the conversation about your new ideas, you’re not only letting them be part of the process, but you’re getting valuable information back from them.

If you’re just jumping in, you can find all the content on this under the Passive Income on my blog.

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SUBJECT LINE:

Can you take a moment to email me back? (Open rate = 57.3%)

I’m currently sitting in my new office (yessss…we just moved again), and although this little office space is far from done, I’m already dreaming up all the things I want to create here.

Since the move, we’ve been in a bit of limbo, waiting to close on our new home and for all our belongings to get shipped from Hawaii.

It’s nice to take time off when I need to, but it can feel like a new start when I sit back down, which can be a little tricky. It’s like trying to find my old momentum again.

Only this time felt different.

Something within me changed over the past few years.

I learned to let go of the idea of always having to work to feel successful. I cut ties with todays hustle culture. And although I have days where I feel like I’m doing things completely the WRONG WAY. I remind myself that this new way of running a business is pretty wonderful in it’s own way.

This time I didn’t sit down at my desk and jumped straight into one of my many projects like I typically would. 

Instead, I sat there reflecting on the time I took off and really thought about how I wanted to spend my time.

Most people (even close friends and family) don’t know how my business works. And how I’m even able to take time off for sometimes weeks or months and have my business continue producing an income for me while I’m technically not even at “work”.

And how I can have a business that continuously pulls in $20,000+ every month…all while getting to live my version of success.

You see First name , my version of success never looked like sitting in an office all day long working. 

I debated charing this but for the sake of transparency…at the moment, I spend maaaaybe an hour in the office every day. (Someday I wish it was more) BUT I’m lucky to have a business that’s doing great even while I focus on raising these four kids. 

My version of success looked like having the freedom and time to wake up in the mornings and have a cup of coffee with my husband without anyone rushing out of the house.

To enjoy every single day with my kids while we play, learn and homeschool together. (Or in our current case, enjoy this amazing weather while we’re all on summer break). 

Bake fresh bread and make homemade butter simply because I love doing it.

Enjoy my simple life.

Of course, that also includes working for myself and doing what I felt passionate about, but my job and career has never come at the cost of giving up all the things that truly matter to me.

I started my business because I wanted the freedom.

Now here’s where it gets interesting. As someone who loves to help others, I’ve always felt strange asking if people would be more interested in learning from me about generating passive income.

Why?

Because it’s such a different way of running a business. (And I truly don’t know if people are even interested in learning more about it).

I guess what I am getting at with this email is to see/ask if there are people who love the idea of learning more about building a sustainable business that generates passive income.

Not so they can spend more time working and sitting in their office, but so they can have the freedom to do what they love. 

Because I promise it’s all possible no matter the kind of business you currently have. You can do the exact same thing I did and start making passive income (even while you’re out enjoying your life).

If you’ve made it this far, I’d love to know if this sounds like something you’re interested in. There’s no button to click or poll to take. I just want to hear from YOU.

If you have a moment, can you reply to my email and let me know if this sounds like something you’d be interested in learning more about?

P.S. Adding this here because I think it’s important to mention. This passive income would be made by selling digital products or services online that you create. You would literally need nothing more than a plan and a good wifi connection to get started. Something that can be seamlessly woven into the business you already have. That’s the beauty of digital passive income.

I felt it was important to add because I noticed that 99.9% of the passive income strategies online require massive $$$ investments to get startedl. My strategies would focus on digital passive income that can be scaled to millions. 

I hope you hit that reply button!

Today I’m putting on my “minimalist hat” to help you find clarity about what truly matters for your business. You see, I’m a minimalist at heart. I thrive when the clutter around me is cleaned out. That’s exactly why I audit my business every month to see if there’s any “clutter” I need to get rid of. 

The first thing I do is to rewrite my “why” on a sticky note and put it on my mirror so I see it first thing every morning. 

Rewriting it helps me to remember the big picture – what is the #1 reason I built this business? 

Then, I use this simple checklist to analyze how well things are working.

• What are my main products/services? 
• Are they solving a problem my audience has? 
• Is ALL of my content clear to my audience and easy for them to use? 
• What things have I been spending energy on that are no longer aligned with my goals? 

Answering these questions gives me a clearer picture of my business as a whole. 

So the next step is to plan what I need to do in order to keep my processes, sales, and offerings all in line with my vision. 

It keeps me focused on what’s really important to me and allows me to better serve my clients and myself. 

I think the best term for this type of business is “gentle business” (I LOVE that idea so much!). 

If you’ve never heard the term before, it means that you’re operating from a place of integrity and authenticity. 

Instead of rushing around, you’re allowing yourself to share your most genuine self and building deeper relationships with your clients. 

So that when they buy from you, it’s things they truly need and want. 

That’s such a beautiful way to support yourself and others. 

If you’ve been frustrated with nurturing your audience and fighting to show your true self – STOP! 

When your business is rooted in YOU, being genuine will come naturally. 

After all, when posting content anywhere, quality is FAR more important than quantity. 

Because your content is your brand – it’s you. 

And that’s exactly how I’ve built my business Wordsmith. 

If you struggle to write Instagram posts, then I have something to help you. 

Do you think copywriter approved Instagram captions delivered to your inbox and ready for you to customize would help you grow your business YOUR way? 

If you said “YES!”, then I have a free trial with your name on it. 

You can click here to be taken directly to the sign up page for the trial – no strings attached. 

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