my story
Welcome to my blog! Here, I share my personal journey, relatable stories, and practical tips that empower women in business.
Modern Tri-X 400
Modern Pure 100
Modern Film 100
LIGHTROOM PRESETS
LIGHTROOM PRESETS
LIGHTROOM PRESETS
This is where it all started in 2012. What began as a way to bring film-inspired edits to my own workflow has grown into a globally loved preset shop. Today, Modern Market presets are used by professional photographers around the world to create timeless, consistent images with ease.
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Wordsmith is a content creation platform built for small business owners who want to show up online with confidence and consistency. From professionally written captions and emails to blog posts and content calendars, Wordsmith gives you the words and the strategy—so you never have to start from scratch again.
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A CRM built just for photographers. From booking to galleries to invoices, it helps you manage your studio with ease. Officially sold in 2023.
Successfully Sold
Billi is a simple, powerful CRM + e-commerce hybrid built for service-based business owners. Sell online, manage clients, book appointments, send invoices, and get contracts signed. All in one clean dashboard.
It’s free to use, with just a 1% fee on paid invoices.
No subscriptions, no surprises.
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KATIE
"Modern Market offers the BEST marketing products out there. Her advertising strategies are incredibly effective. I appreciate how genuine and transparent Elena is about her process."
KIM
"These film presets from Modern Market have been my go-to for years. They are so easy to use and really transform my portraits. 10/10 recommend these to photographers!"
amy
"Elena's passion for helping small businesses shines through in everything she does. Modern Market is my go-to when it comes to marketing!"
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I'll teach you how to put your product in front of people already searching for it and ready to hit that buy button.
Master Facebook and Instagram ads that drive clicks, sales, and serious ROI, and watch your business finally grow.
8 swipeable templates ranked from my 10+ years of running ads that always convert. Ranked in order, so you know exactly which one to use first.