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If you're ready for marketing strategies that lead to more profitable and sustainable business growth, you're in the right place.

For modern entrepreneurs who crave sustainable growth and real results

LEVEL UP YOUR BUSINESS

my story

I’ve built brands from the ground up, sold software, launched tools like Wordsmith and taught thousands how to run ads that actually convert. I care about building businesses that create freedom — not burnout — and I’m here to help you do the same. Strategy, simplicity, and a whole lot of heart.

Big Goals, Smart Strategy, and a Business Bestie Who Knows What Works

MEET ELENA

teaching what works

CONSISTENCY

Emails Over Algorithms

AUTHENTIC MARKETING

Passion-led Brands

Sustainable Strategies

I'm ALL ABOUT

TIPS & INSIDER INFO

EXPLORE the BLOG

Welcome to my blog! Here, I share my personal journey, relatable stories, and practical tips that empower women in business.

I Just Made My First Million (My 10 Biggest Lessons)

Aligning Your Business With Purpose & Passion

Do Not Quit. You Are Closer Than You Think

Shop

Presets

my

MODERN

Modern Tri-X 400

Modern Pure 100

Modern Film 100

LIGHTROOM PRESETS

LIGHTROOM PRESETS

LIGHTROOM PRESETS

Transform your photos in just a few clicks with our award winning Desktop Lightroom Presets

The official Business Planner every business owner needs to have. Our goal was to have a printable planner that is beautiful, functional, and inspirational for business owners. Every aspect of this planner has been created to help you organize your business and help you accomplish your biggest goals!

FREE Printable Business Planner

My BRANDS

Business Portfolio

Built with late nights, strong coffee, and a big vision—here’s a peek at the businesses that let me do what I love every day.

Presets SHOP

This is where it all started in 2012. What began as a way to bring film-inspired edits to my own workflow has grown into a globally loved preset shop. Today, Modern Market presets are used by professional photographers around the world to create timeless, consistent images with ease.

41K+

digital
downloads

11

Preset 
Collections

$1.5M

Passive
Income

Learn More →

Wordsmith

Wordsmith is a content creation platform built for small business owners who want to show up online with confidence and consistency. From professionally written captions and emails to blog posts and content calendars, Wordsmith gives you the words and the strategy—so you never have to start from scratch again.

12K+

CLients
Served

2.1M

words
written

$684k

Lifetime
Revenue

Learn More →

crm

A CRM built just for photographers. From booking to galleries to invoices, it helps you manage your studio with ease. Officially sold in 2023.


8,906

professional
Photographers

134K

Contracts
Signed

$90K

acquisition sale price

Successfully Sold

BILLI

Billi is a simple, powerful CRM + e-commerce hybrid built for service-based business owners. Sell online, manage clients, book appointments, send invoices, and get contracts signed. All in one clean dashboard.

It’s free to use, with just a 1% fee on paid invoices.
No subscriptions, no surprises.

127

business
owners

$25,00

income
generated

8

New
Features

Learn More →

KATIE

"Modern Market offers the BEST marketing products out there. Her advertising strategies are incredibly effective. I appreciate how genuine and transparent Elena is about her process."

KIM

"These film presets from Modern Market have been my go-to for years. They are so easy to use and really transform my portraits. 10/10 recommend these to photographers!"

Trusted by over 142,000 Creatives

amy

"Elena's passion for helping small businesses shines through in everything she does. Modern Market is my go-to when it comes to marketing!"

Start Free Trial

Pinterest Ads 101

I'll teach you how to put your product in front of people already searching for it and ready to hit that buy button.

Insta +Facebook Ads 101

Master Facebook and Instagram ads that drive clicks, sales, and serious ROI,  and watch your business finally grow.

FREE Plug-and-Play Ad Copy

8 swipeable templates ranked from my 10+ years of running ads that always convert. Ranked in order, so you know exactly which one to use first.

COURSES

It’s not just another newsletter. It’s the one email 100,000+ business owners actually look forward to. Real talk, business tips, and the kind of insider advice you didn’t know you needed —  delivered straight to your inbox.

One Email. Every Week.

100,000+ Entrepreneurs Can’t Be Wrong

PINTEREST ADS

Wordsmith

PRESETS

BLOG

Shop

HOME

Billi

FREE DOWNLOAD

Download Business
Printable Planner

The official Business Planner every business owner needs to have. Every aspect of this planner has been created to help you organize your business and help you accomplish your biggest goals!

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